Coverage of the 2012 State of Community Management Report. It is always interesting to put so much effort into a project and feel that you know it backwards and forwards and then have someone else come along and give their take on it. Sometimes that take matches your own but more often than not their fresh eyes have seen things that you may not have. The 2012 State of Community Management report was a labor of love for The Community Roundtable team. We enjoyed putting it together and we enjoyed getting to talk with our TheCR Network members about what we’ve all learned together in the last year and we liked reaching out to the industry and getting their perspective.
And it seems you enjoy it, too with over 5,000 views since release. Here are some of the great insights others have taken away from this year’s report: Community Managers are Driving Social Business Adoption by Michael Brito Community management et niveau de maturité : Community Roundtable 2012 by Anthony Poncier A Cultural Anthropologist’s View of Community Management from CMS Wire. The Age Of Uprisings, Brand Movements, And Ad Backlashes. Unless you’ve been on another planet the past few weeks, you already know the story of how Rush Limbaugh uttered some highly provocative remarks about a private citizen and paid for it by hemorrhaging advertisers.
More than 50 had defected at last count. Putting aside the political aspects of this story to look at the marketing side of it (I can’t help it, I’m a marketer), I have to wonder: Going forward, how might this affect the way advertisers think about fundamental questions like "What do we stand for? " And "Who do we stand with?
" If brands haven’t fully answered those questions, they’d better. Because if there’s anything we’ve learned in recent months through the Rush incident, the Susan Komen and Bank of America backlashes, etc., it’s that we’re living in an Age of Uprisings. They have the will and the passion and the social media tools to wreak havoc on your brand or organization. So again, we come back to: How will marketers react to all of this, going forward? 9 Characteristics of a Successful Branded Online Community - Page 2. I don't think I really have to tell you that the phrase "if you build it, they will come" is a lot of crap when it comes to building a successful online community.
So let's look at some things you should do if you want to be successful. I had the opportunity to talk to Cecilia Edwards, Senior VP of Client Services for Telligent — provider of community software for enterprises — about some research Telligent did on world-class communities. Here are some of the key takeaways of that discussion. First, Telligent's definition of community so we are clear: The definition of community is regular interaction, a common objective, and relationships Social Ecosystem 9 Characteristics of World Class Communities As an outcome of their survey Telligent identified 9 characteristics of successful communities. Company-ownedRelationship orientedHad an active membershipWere built for the long-term impact and not a particular campaign 1. 2.
The focus is not on the brand or corporate message. 3. 4. 5. 6. 7. 8. Audio Archive: The 2011 State of Community Management Webinar. An exclusive audio archive from Thursday, April 28's webinar from The Social Customer to discuss The Community Roundtable's 2011 State of Community Management Report and featuring Social Media Today CEO Robin Carey, The Community Roundtable founder Rachel Happe, Dan Brostek of Aetna and Cindy Meltzer of Isis Parenting. The webinar, building on the report, is a compilation of lessons learned from community, social media, and social business professionals at companies like SAP, Aetna, EMC, H&R Block, Allstate, Unilever, CSC, Booz Allen Hamilton, Ovation, HP and many others.
The participants... Rachel Happe (@rhappe), The Community Roundtable (Moderator) Rachel is a Co-Founder and Principal at The Community Roundtable, a private peer network for community managers and social business practitioners. Rachel has over fifteen years of experience working with emerging technologies including enterprise social networking, ecommerce, and enterprise software applications. How Community Management Is Like Personal Finance. Would you invest your money without the support of someone who understands the current marketplace, knows where trends seem to be heading and what strategy will be best to maximize that investment? Many of us wouldn’t. And yet companies are often throwing open the door to community initiatives without having someone in place that can show them where the community can go and how to get there. The very things companies need to understand before they reach success with communities are the same things you look at before investing: Understand yourself – what are your assests?
Understand the market – what investment vehicles are available? And the people to help you with understanding, listening and getting your money’s worth are community managers. What do you think, is hiring a community manager like hiring an investment advisor?