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TF1 Publicité connecte la pub télé et les smartphones. À partir de dimanche soir, la chaîne lance un dispositif permettant de participer à un jeu concours par téléphone, activé par une publicité Kia. Interagir en direct avec le téléspectateur. C'est le nouveau pari que compte bien remporter la régie publicitaire de TF1. À l'occasion du lancement de la nouvelle Kia Cee'd, la marque automobile coréenne proposera, à partir de dimanche soir et jusqu'au 1er juin, aux téléspectateurs de TF1 de gagner un exemplaire de sa dernière-née grâce à leur smartphone ou leur tablette. L'opération pilotée par les agences Havas Media et Innocean Worldwide France se fera via un jeu concours disponible sur l'application MYTF1. S'inspirant des expériences publicitaires américaines, lors du dernier Superbowl, TF1 propose ce dispositif inédit baptisé «Check-in» qui permet de basculer du spot de pub classique passant sur le téléviseur vers une offre commerciale s'affichant sur le mobile.

Élargir les offres. TV intelligente | Découvrez les téléviseurs intelligents de Sony. Réalité virtuelle et réalité augmentée : quelle différence ? Smart TV. A smart TV Examples for external hardware which supplies sources for media which can interact with a Smart TV. A smart TV, sometimes referred to as connected TV or hybrid TV, (not to be confused with IPTV, Internet TV, or with Web TV), describes a trend of integration of the Internet and Web 2.0 features into television sets and set-top boxes, as well as the technological convergence between computers and television sets and set-top boxes.

The devices have a higher focus on online interactive media, Internet TV, over-the-top content, as well as on-demand streaming media, and home networking access, with much less focus on the traditional broadcasting media that traditional television sets and set-top boxes offers.[1][2][3][4] Similar to how the Internet, Web widgets, and software applications are integrated in modern smartphones, the name "smart TV" is akin to "smart phone".[5][6][7][8][9] Background[edit] Definition[edit] "Smart TV"s: Functions[edit] Technology[edit] Social networking[edit]

Google Glass Gives Insight Into How 'SoLoMo' Will Change Advertising. Last year, Eric Schmidt, Chairman of the Board at Google coined the phrase Social, Local, Mobile, or SoLoMo, when asked to describe the future of technology. Schmidt stated that Google firmly believes that all technology will eventually form to these three areas in one way or another. Fast-forward a year, and Google’s vision seems unchanged with their latest announcement of Google Glass. Glass is a Google project that integrates all Google products into wearable eyeglasses, which project your apps (Google Maps, Google Hangouts, etc.) right in front of you, no matter where you are.

By nature, Google Glass is mobile–even more so than your smartphone–and will use what it knows about you from your Google+ and Gmail accounts (social) and your geographical location (local) to provide useful information to you on the go (mobile). With 95% of Google’s revenue coming from ads, marketers know that projects like Glass will have huge implications on the way brands interact with potential customers.