Penn State spent $5M on crisis comms, investigations. How Streaming Video Is Killing the DVD [INFOGRAPHIC] Will the DVD die off like the LaserDisc and VHS Tape before it? There's a compelling case that streaming video is killing its predecessors. This year, it is estimated, there will be 3.4 billion movie views online, compared with 2.4 billion disc views. Streaming services such as Netflix, Amazon Prime and Hulu Plus have racked up tens of millions of subscribers. It's easy to see why — viewing a movie on a streaming service costs a fraction of the price of viewing a movie on disc. For production companies, the rise of digital streaming capabilities isn't necessarily good news.
This is all according to online education site TheDegree360, which pulled reports from several sources to produce the infographic below. When was the last time you bought a DVD? Courtesy of: Online Degrees. Shazam signs exclusive advertising partnership with ITV. 4 Reasons Pinterest Wins with Women (And Facebook Loses) Look out Facebook FB +7.24%. A picture is worth a thousand words especially if you are looking to speak to female consumers. That’s why Pinterest boasted 104 million total visits in March, and is now the third most popular social media platform behind Twitter and Facebook. Women are almost completely responsible for Pinterest’s success—according to Inside Network’s AppData. In fact, 97 percent of the site’s users are women. Women trust recommendations from Pinterest more than any other platform, per BlogHer’s annual study on women and social media.
Eighty-one trust Pinterest versus Facebook (67 percent) and Twitter (73 percent). Why? It’s no surprise that brands have been jumping on the Pinterest bandwagon in troves and have seen their followers grow over night. To sum it up, here are four reasons why Pinterest is superior to Facebook when targeting women: 1. 2. 3. 4. Melissa Pitts is a marketing intern at gyro. Broadcast Yourself. Path, FamilyLeaf and Pair, Small-by-Design Social Networks. 5 User-Friendly Tools for Building Your Online Portfolio. Heather R. Huhman is the founder and president of Come Recommended, a content marketing and digital PR consultancy for organizations with products that target job seekers and/or employers.
You can connect with Heather and Come Recommended on Twitter and Facebook. In today’s digital world, your job search has to be as much online as it is on paper. Social media platforms such as LinkedIn, Twitter and Facebook can help you establish your personal employment brand and connect with potential employers — in fact, almost 90% of employers are using social media to recruit potential employees [PDF]. What better way to have all of your online and offline job search tools in one place than in a portfolio? An online portfolio allows you to compile what makes you employable — it should include things like your resume, cover letter, references, certifications, transcripts and any examples of your work (including writing samples, press clips, artwork or lesson plans). 1. 2. 3.
Cost: Free 4. 5. The $1 Billion Instagram Success Story, Instagram Style. 191 Flares1131494510--×191 Flares Okay, so by now everyone and their mother has more than likely heard about the sale of photo app Instagram to Facebook for $1 billion in shares and cash. There are already a phalanx (awesome word, if maybe misplaced here) of posts from bloggers and analysts talking about the reasons for the sale, and what it means for Facebook and, more importantly perhaps, Instagram. So, I won’t bore you with more here. Instead, here’s the perfect overview of what turns a cool idea between friends into a billion dollar business in less than two years – the Instagram story, Instagram infographic style, from the creative guys over at Visual.ly (click image to enlarge).
Enjoy. 6 reasons PR is so stressful. One of my more colorful bosses was a communications exec with a distinguished military background. His career included not only senior posts at the Pentagon, but also two tours of duty in Vietnam as a paratrooper. When things went wrong and I went crazy, he’d sometimes pat my shoulder, smile indulgently, and say: “It’s OK. No one died.” Coming from him, it was more than a cliché, so I tried to adopt that mindset. But, let’s face it, the agency life doesn’t exactly promote a calm, Zen-like attitude. According to one study, PR is the seventh most stressful occupation of the year.
Stories of hellish deadlines, ridiculous expectations, and crazy hours are legion. Of course, the profession offers some stress triggers that may be unique to the practice of PR, or at least more significant than other service professions. We serve many masters. We trade control for credibility. PR is still poorly understood. It’s based on billable hours. Inside, it’s a staff position, not a line position. Instagram Users Fail to Welcome Their New Overlord. What is Crowdsourcing? Facebook Acquires Instagram in $1 Billion Deal. Facebook has made its first significant purchase, acquiring the hot mobile photo-sharing app Instagram for $1 billion. Mark Zuckerberg announced the deal Monday on Facebook, calling it an "important milestone" in the company's history. San Francisco-based Instagram has experienced tremendous growth since launching in 2010.
The company most recently reported about 30 million users, about double from the beginning of the year. A recent launch onto the Android platform had the potential of doubling the number of users again. Launched in 2010 by Kevin Systrom and Mike Krieger, Instagram instantly became a hit in the social media universe by allowing users a way of more conveniently sharing recently taken photos from their mobile phones. The company got $500,000 in initial seed funding in 2010 and raised $7 million in venture funding in early 2011. Now, Facebook has stepped up with a whopping deal worth $1 billion in cash and Facebook shares. The transaction is expected to close this quarter. Tumblr. This Creepy App Isn’t Just Stalking Women Without Their Knowledge, It’s A Wake-Up Call About Facebook Privacy.
This app is meant to all be in good fun, but it's potentially a weapon in the hands of stalkers. “Boy, you sure have a lot of apps on your phone.” “Well, it’s my job.” “What’s your favorite?” “Oh, I couldn’t choose. But hey, want to see one to set your skin crawling?” It was the flush end of a pleasurably hot day — 85 degrees in March — and we were all sipping bitter cocktails out in my friend’s backyard, which was both his smoking room, beer garden, viticetum, opossum parlor and barbecue pit. “Girls Around Me? She turned to our friends, apologetically. “He’s become obsessed with this app. I sputtered, I nevered, and I denied it, but it was true. It’s an app that can be interpreted many ways. And more than anything, it’s a wake-up call about privacy.
The only way to really explain Girls Around Me to people is to load it up and show them how it works, so I did. The splash screen elicited laughter all around. “Okay, so here’s the way the app works,” I explained to my friends. “Wait… what? Share photos and videos on Twitter. The State Of LiveJournal — Stats & Growth Over The Years [Exclusive Infographic] With all the buzz around newer social networks like Twitter, Facebook, Path, and Pinterest, it’s easy to forget that there are older social networks out there that are still thriving. While sites like Friendster and Myspace have gone under, LiveJournal, the original community-based social network, still continues to promote community, creativity and expression among millions of users.
This week, LiveJournal has been generous enough to provide us with a new infographic about the site’s growth over the years, and it’s got some pretty interesting stats. Since Brad Fitzpatrick founded LiveJournal in 1999, it has turned into a thriving community boasting 92 million visitors worldwide, 46 million journals and communities worldwide and more.
Some of LiveJournal’s top communities include Japanese pop culture paradise AramaTheyDidn’t, ONTD, Craftgrrrl and more. Check out the full infographic below and let us now what you think. Social Media 101. The History of the Internet [infographic] What Is The Lowdown On Downloading Mobile Apps. Social TV highlights and takeaways from SXSW. Both Natan and I enjoyed a few days in Austin for SXSW Interactive this week, navigating even longer lines than last year, dodging the occasional rainstorm and searching for 3G service that actually worked. As we previewed, there were over a dozen social TV events and sessions, and we saw many more TV folks compared to last year. Here are some SXSW highlights, and we asked several social TV execs who attended for their biggest takeway from the annual event: - Of all the TV-related sessions, the most entertaining featured Travel Channel’s Anthony Bourdain and the No Reservations team.
In true Bourdain style, the session was packed with F-bombs and snazzy one-liners, with lots of very interesting social media nuggets. . - Another popular TV sessions was Bravo’s “Top Chef: How Transmedia is Changing TV,” featuring execs Lisa Hsia, Aimee Viles and Dave Serwatka along with Tom Colicchio (“Top Chef” judge) and Andy Cohen (“Watch What Happens Live.”)
SXSW Buzz: Integrating Brands in Social TV. Among the most-discussed topics at this year’s South by Southwest (SXSW) Interactive conference held in Austin, Texas, was the increasing interaction between television and social media. Jonathan Carson, CEO of Digital for Nielsen, kicked off a panel discussion by sharing the latest insights on how consumers are engaging with television programming via social media. Social buzz about TV content is widespread, evolves over the course of a season, and spikes around premieres and finales, which can result in a rise in ratings, Carson noted. Two weeks prior to a particular finale, for example, a 14 percent increase in buzz volume correlated to a one percent increase in ratings for people 18-34 years old. Carson also said that increased smartphone and tablet penetration will likely boost simultaneous usage between TV and mobile devices through real-time social conversations.
Clearly, the social TV ecosystem is evolving, and network and brand interaction will likely evolve as well. Madonna Plays Social-Media Game Just Right To Promote MDNA. Madonna may not be on Twitter, but she's got her social-media game face on in the lead-up to the release of her 12th studio album, MDNA — and we think she's doing a savvier job of promoting her album than most stars better known for their social-media presence. While Lady Gaga, Justin Bieber and Rihanna have adopted Twitter as their forum of choice when communicating with fans, Her Madgesty has been ramping up her Facebook presence as MDNA's March 26 release nears.
She's been socializing minute-long snippets of several MDNA album tracks — including "I'm Addicted" and "Gang Bang" — posting behind-the-scenes pictures of tour rehearsals and polling her fans about which back-catalog songs they'd like to hear when she hits the road. Through Facebook, the Queen of Pop is teasing her album and tour by making fans feel like part of the process. And her mix of behind-the-scenes bravado and first-listen sneaks is creating a frenzy. Is Pinterest Driving More Traffic Than Twitter? [STATS] Instagram hits 27 million users, says Android app coming 'soon' Part of complete coverage on An Instagram photo of the Hong Kong skyline by Tyson Wheatley, a Senior Editor for CNN.com. Photo-sharing app Instagram has almost doubled its user base since DecemberInstagram CEO says an Android version of the app is in private beta Austin, Texas (CNN) -- Instagram, the iPhone photo-sharing app that turns almost anyone into an artful photographer, is growing at an astonishing rate.
The app now has 27 million registered users -- up from 15 million in December, its co-founders announced Sunday. And a long-awaited version of Instagram for the Android platform is coming soon. "We've been able to put together one of the most incredible Android apps you will ever see," said CEO Kevin Systrom told audience members during a session at the South By Southwest Interactive conference, waving an Android phone with a prototype on it. Systrom said he's been using the Android phone since shattering his iPhone while climbing out of an Austin pedicab.
Peel App Takes Next Step in Social TV. The Peel app is unveiling the next step for social TV this week with the debut of a second-screen engagement platform for the upcoming episodes of American Idol. The new feature takes social TV beyond checking in to programming by letting users interact with specific shows and other viewers in real time. It's a significant advance in the emerging space. Peel's new platform will initially only be available for iOS users and American Idol watchers, but expect Android owners and fans of other shows to be able to get in on the fun before long.
Founded in 2009, Peel is a free app that lets friends share favorite shows and guilty pleasures with one another, and recommends new shows based on what you watch and like. Its investors include big names such as Redpoint Ventures and Lightspeed Venture Partners. Many see social apps and second-screen experiences soon coming to dominate the way programming is discovered and enjoyed over the coming years. 17% use social networks to discover new TV shows.
17% of the public use social networks to discover new TV shows and be alerted to programmes that are currently on and being talked about, a Social TV Trends Report - Part Two by Diffusion PR. This comes as it was revealed yesterday that Channel 4 is unveiling a new channel, 4seven, which will show programmes which have received the most buzz on social media over the past seven days. The research also found 39% of 18-24 year olds are using social media to guide them in their TV choices, while a third of this age group said that they would be most likely to talk online about a TV show if they saw friends already talking about it online. However, only 10% said they would be more likely to comment on a show online if its hashtag was shown at the beginning of the programme. To Follow or Not to Follow: Should Small Businesses Follow Everyone Back on Twitter? This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.
Marketers know that Twitter is a valuable tool used to reach out to thousands of customers. But it's not just the output of content that's valuable — the people and other businesses you follow on social media are of equal worth. Unless your account is private, you have no control over who is following you (unless you block them). However, you personally select your followers. But as a business with thousands of followers, is it wise to follow every single person who follows you? SEE ALSO: How to Turn Social Feedback into Valuable Business Data "Don't fall into the trap of something I call a 'courtesy' follow — that is, following someone that has followed you out of a desire to appear grateful," advises Sheena Medina, community manager at Fast Company.
Oxygen Media Partners With ACTV8.ME for THE GLEE PROJECT Season 2. How Social TV Helped Save a Fox Sports Marketing Campaign | Trending Topics: What's Hot Right Now in Social Media. AmEx & Twitter’s “Sync – Tweet – Save” Program | Bluefin Labs: Social TV Analytics. TV viewing being driven by social media buzz, says report - Media News. Inside look at Time Warner Cable Media’s approach to social TV. Video Chatting w/Ken Burbary of Digitas in #NewhouseSM4 · anjudd.