background preloader

Marketing APAC

Facebook Twitter

Top Reasons Why your Clients don’t Buy. It is not every day businesses encounter a declined purchase.

Top Reasons Why your Clients don’t Buy

But when they do, it has the effect of a sledgehammer to the face. We’re exaggerating of course. But it brings an uncomfortable feeling that despite your best branding and lead generation efforts, there are clients who suddenly decide to back away from your offers. For goodness’ sake, why?! Don’t hit the bars just yet. They are not aware of your product. Consumers cannot purchase products they are not aware of.

They don’t understand the benefits of your product. Consumers don’t buy products solely based on price. They don’t feel your product has perceived value. Consumers will not buy products that they perceive as having no value. They don’t see how your product meets their needs. We’ve talked about benefits and perceived value, now let’s talk about needs. Your product is not accessible to them. Consumers cannot buy what is not available to them. Awards and Recognition - B2B Lead Generation Australia. Looking for Inspiration? Stay In your Office. Like me last year.

Looking for Inspiration? Stay In your Office

My longest relationship of any kind so far – seven years — was with a local TV network. I started as a researcher and rose through the ranks until I was trusted to oversee the production of the morning news and public affairs program two years into employment. I was still getting the hang of field work when the reality sunk in: my promotion meant spending most of my waking hours trapped in what passed for a decent office. As if staying there and facing my uber-demanding boss aren’t challenging enough, I also had to keep myself inspired enough to keep the creative juices freely flowing thinking of new concepts, timely and relevant topics, writing and editing news and feature stories, and coming up with the continuity script – the lines that the TV hosts deliver on the air live.

The Importance of Customer-centric Storytelling toward Building your Brand - B2B Lead Generation Australia. Every time a marketer is asked, “What can you do to propel your brand’s image?”

The Importance of Customer-centric Storytelling toward Building your Brand - B2B Lead Generation Australia

One word instantly pops up in the head: content. Indeed. Everyone is crazy about content, which sort of explains why a lot of companies are opting to increase their marketing spend on that area. Reinforced by a belief that lead generation relies heavily on how a brand is presented, marketers frenzy over pushing the best possible content that can attract the best possible leads. Basically, it is all about telling people that your brand is the greatest thing that ever existed. Lead Generation and Appointment Setting - B2B Lead Generation Australia. Lead Generation Phrase To Avoid in Australia – “Exceed Expectations”

Claiming that you are the best in the industry is just a normal part of lead generation campaigns in Australia.

Lead Generation Phrase To Avoid in Australia – “Exceed Expectations”

But you have to be sure that you can back it up. Take for example, the term ‘exceed expectations’. Be careful with this term. While it may sound really impressive and catchy for potential B2B leads, you will have to admit that there is a catch. While it is true that exceeding expectations is a goal every company must aim (and truly, this what makes a lot of successful companies stand out), you need to keep in mind that this is mainly an internal goal. There are also other things that you need to consider when making that claim during your business appointment setting. So, what should you be doing then? Why Will You Fail To Generate Sales Leads In Australia?

Trying to generate good B2B leads in Australia?

Why Will You Fail To Generate Sales Leads In Australia?

Then be prepared to fail. That is a constant in all businesses, whichever part of the world you will go. About Callbox Video - B2B Lead Generation Australia. Why Telemarketers Love/Hate their Job. In B2B marketing, we are always faced by the prospect of getting rejected.

Why Telemarketers Love/Hate their Job

You pick up a phone, conduct a cold call, and talk with a prospect only to find he or she has no interest in your offers. Isn’t it just frustrating? Others will say that B2B telemarketing should always be frustrating, especially when it is specifically done for generating sales leads. There’s no wonder why telemarketers hate their position, being at the frontlines of prospecting for leads and setting up sales appointments. Having to deal with irate prospects is just too much for someone to bear. How to Build a B2B Appointment Setting Strategy from Scratch. Every B2B business has its eyes locked on a set of goals.

How to Build a B2B Appointment Setting Strategy from Scratch

Most of these goals involve gaining as many sales closes as possible. To reach this point however there is a need to optimize one’s lead generation and appointment setting campaign. For marketers, sales meetings serve as critical transitions to a purchase. This is a process that lets you engage your B2B leads head-on and keep them interested in your offers. However, it’s a process so important and yet so delicate. However, one could find ways to formulate an effective strategy from scratch.

Streamline customer profiling. Analyze neglected issues. How Marketers can Solve Marketing Challenges the Easy Way. The top three challenges for marketers this year would be new business development, lead quality, and demand and lead generation.

How Marketers can Solve Marketing Challenges the Easy Way

This is from the 2015 State of B2B Marketing, a report published by Salesforce that recognizes the important things companies care the most. And with these challenges in mind, they care a whole lot about solving them. For Salesforce contributor Jena Hanington, these challenges can easily be overcome through marketing automation: Make People Click: Tips to make your web content interesting. Everyday there are more than 2 million blog posts published, 294 Billion emails sent, 250 million photos uploaded, and 860,000 hours of YouTube videos uploaded.

Make People Click: Tips to make your web content interesting

Think of these godlike statistics of interactions happening in the Web everyday as you write down your own blog or upload a picture and video, probably you’ll start wondering how people will ever notice your web contents. How to make people click? Searching for a New Hope in Lead Generation? Take it from Star Wars Stormtroopers. If businesses can learn three important things about B2B lead generation, they should come from popular science fiction films.

Searching for a New Hope in Lead Generation? Take it from Star Wars Stormtroopers

Every movie within the genre often features an army hell-bent on taking over the world. In GI Joe, we have the Cobra organization. In Captain America, we have Hydra. Yet neither of these are as ambitious as the Imperial Stormtrooper Corps in the first Star Wars trilogy. The 'PERFECT' Time to Call a Prospect in Singapore.

Topics have been discussed and debated in many telemarketing books and blogs about this, but according to, the best days and time to call are during Wednesdays & Thursdays, 6:45 – 9:00am and 4 – 6pm – the perfect timings to get hold of prospects as these are non-hectic hours during weekdays. However, prospecting strategies like reaching the target decision makers at the most perfect time, has greatly evolved with processes and technology development. The evolution of marketing automation in particular, where a prospect’s action and intent to communicate can be tracked through the integrated power of nurturing tools and the crm, has made the call activity multi-functional, and the telemarketer more productive, taking both into a new perspective: Call the prospect at the time he is most convenient to talk.

As mentioned earlier, automation tools can track actions like visiting a website or clicking a contact me form in an email, so strike the iron while it’s hot: Good Luck Charms in Starting your Business in Malaysia 2016. Are you looking at Kuala Lumpur, Malaysia as your next business hub? I bet you have all the sage reasons to do so, but before getting busy on set up plans, registration protocols, and other legal and entrepreneurial details, collect some good luck charms that will keep you on the right track in starting a business in Malaysia. The Good Luck Mindset. Company Profile - B2B Lead Generation Company Malaysia. Company Profile Callbox is an industry award-winning full service sales and marketing firm. With more than a decade of sales and marketing experience under its belt, Callbox has been consistently recognized as a leader in providing global market access via direct marketing, web marketing, sales support, database services and advanced salesforce management.

Company History In 2004, a small business startup in downtown Los Angeles was making strides when it decided to set up operations in Iloilo, back then a sleepy little city south of Manila in the Philippines. Operations, though, were far from sluggish as Callbox started receiving calls as an inbound call center with less than 20 people that first year, and a year later, transitioned into outbound marketing. Business Objectives. Client Testimonials - B2B Lead Generation Company Malaysia. Launch a Product like Steve Jobs. In article on, it was said that whenever Steve launch a product, he gave emphasis on the feasibility of the product rather than talking about its features and self promotional braggadocio. Basically product that answers this question: How will this new gadget helps in solving problems? How will it give convenience? People, Not the Product Rarely do you hear Steve Jobs talking about the various features of Apple products.

Standing on stage, he doesn’t push the speed of the iPhone’s processor or the screen resolution, for example. Instead, he goes out of his way to emphasize how the product affects you. Related: The Handy Checklist to a Successful Trade Show Appearance Get Help from Opinion Leaders. Want to be Productive? Stay Positive. Ever had those days when you felt like not doing anything at all? Weren’t you in a state of pure bliss? Do you often seek to go back to those days when you just don’t give a darn?

Then again, reality hits you square in the face and tells you to stop daydreaming and start working. Singapore B2B Marketing Leads Generation. Important B2B Telemarketing Metrics to Take Note. Call it an ineffective observation, but many of us will point to mathematics as our least favorite subject. There is something in the world of constants and variables that intimidates us. Then again, we cannot scoff at the fact that nearly everything is subject to statistical inquiry.

In B2B telemarketing, businesses depend on mathematical functions to gauge the success of their CRM and lead prospecting activities. Crisis Management 101: How to Get Out of Sticky Situations when Needed. You don’t always expect things to run smoothly within the domain of B2B Telemarketing. Are Your Business Clients Happy? Tips in Measuring B2B Customer Satisfaction.

We see satisfaction surveys virtually everywhere – restaurants, grocery stores, boutiques and many other business establishments. Callbox DataMiner. White Papers - B2B Lead Generation Australia. By: Callbox Sales and Marketing Solutions Published: April 15, 2009 Topics: IT Market Segments, Database Marketing, Direct Marketing, Email Marketing, Lead Generation, Search Engine Marketing, Pay-Per-Click, Search Engine Optimization Tags: Marketing Strategies, Market Segments, Information Technology, Database Marketing, Direct Marketing, Email Marketing, Lead Generation, Search Engine Marketing, Pay-Per-Click, Search Engine Optimization Format: PDF Size: 1.09 MB.

Lead Nurturing Done Right - B2B Lead Generation Australia. Lead Nurturing Done Right. Simple. The Singaporean Experience: How to Generate Leads for Less. It’s a still good time to invest in Singapore. Despite what analysts tell the local business councils, there is still enough positivity to go around. A slight economic downturn is not enough to deride the country’s image as an attraction for offshore B2B companies. Its hospitable climate and strong levels of government support has enabled it to maintain business vibrancy. With business opportunities experiencing a steady growth, B2B solutions providers should see this as a chance to expand their current client base and grow their revenue. Proper Demand Generation for Proper B2B Results. One of many challenges facing B2B companies today is increasing brand exposure.

Improve your Lead Generation by Improving Telemarketing Teamwork. What B2B Marketers MUST know about Honesty. Callbox Cleans Up Expansion Clutter. The Client The Client is an established and a privately-owned Australian cleaning company based in Sydney which provides one-stop property services to more than 140 clients in 170 sites nationwide. Callbox DataMiner.

Complete Lead Generation Solution - B2B Lead Generation Australia. Better Lead Generation Through Better Content Marketing. How To Make Productive Lead Generation Meetings. Marketing Activities you should Outsource to Professionals. Lead Generation and Appointment Setting Service. Your Guide to a Successful International Social Media Campaign.

Quantifying Lead Generation Success for World-Class Data Solutions Provider. B2B Content Marketing: 7 Ugly Truths you should be concerned about. Searching for a New Hope in Lead Generation? Take it from Star Wars Stormtroopers. Email Marketing Campaign.

3 Sales Tips to Get your Reps Reach for the Numbers. Advertising Services. Software Company Transforms Marketing Activities after Using Callbox. Elements of a Failing B2B Lead Generation Campaign. Industries We Serve - B2B Lead Generation Australia. Why B2B Companies Should Prioritize Case Studies.

Email Lead Generation: How to Fashion Messages with High Response Rates. Outbound Marketing: Reaching out to your Target Market. Is your B2B Blog not getting enough traffic? Write in the Right Way. How Event Companies in Singapore Make Their Events Successful. IT Firm Uses Callbox to Divide and Conquer Market. The Problem With Telemarketing Today. Leading Global Facilities Management Company Adopts Telemarketing after First Campaign with Callbox - B2B Lead Generation Australia.

Research & Consulting - B2B Lead Generation Australia. Who are your B2B Buyers and why do you need to know them well? How to Build a B2B Appointment Setting Strategy from Scratch. Spend Less, Gain More with your Event Marketing Campaign.

Appointment Setting Pointers to Live By. Callbox Shares Lead Qualification Secrets in Singapore. Singapore B2b Lead Generation Company. Solar Lead Generation in Australia: A Perfect Sales Rebuttal for FAQs in Solar Products in Australia: Answer It Confidently and with a Heart. Cost Efficient SEO Marketing? Is That Even Possible? Lessons Learned from a Robot Telemarketer: Samantha West. Why Telemarketers Love/Hate their Job. Email Writing Tips to a Better Lead Generation Campaign. Lead Nurturing Tips to Hike up Conversions. Top Reasons why Lead Nurturing is a Pretty Big Deal for Singaporean B2B Companies.

Make Your Lead Generation Efforts Work This Year of the Monkey. Accounting and Finance Software. Slide Presentations - B2B Lead Generation Australia. Lead Nurture Tool Demo - B2B Lead Generation Australia. About Callbox Video - B2B Lead Generation Australia. Making it Big with Multi-Channel B2B Marketing. Callbox Integrates With Salesforce: A Better, More Efficient Client Experience in Singapore. How to Fail at Fill Forms for Lead Generation.

A sip of Lead Generation. Merchant Services. Professional Training Agency Grows Customer Base with Callbox. Using Mentoring For Your B2B Telemarketing Services. Top Ten Tips For B2B Telemarketing - B2B Lead Generation Australia. Romantic Telemarketing: A Surefire Guide towards Effective B2B Courting - B2B Lead Generation Australia.