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Why an Event Telemarketing Campaign Will Work For Your Business. By: Rona Gumban “You are invited to the 2015 Media Advertising Events in Sydney on the 31st of July 2015. “ I saw that subject line of an invite in my personal company email’s inbox yesterday, and I was glad to know that I am one of those considered as guests in the upcoming event – I felt privileged. So I clicked on the message and read through the content of the invitation. I found out that the event will showcase new strategies and approaches on the following topics: “Closing Advertising Deals in 3 Successful Calls” “Your Brand & the Social Media” “The Way to your Prospect’s Heart “ As an advertising practitioner and an avid critique of advertising brands both on broadcast and print media, I easily got interested. Then I recalled I had this matter discussed over the phone with a lady named Sam this morning. There are different reasons why companies engage in Call-to-Invite Telemarketing Campaigns.

Service or product launch. Others are: Question: Answer: Author Bio. Don’t Forget these Four Pillars for a Sturdy Demand Generation Structure - Appointment Setting Singapore. Demand generation contributes a good deal of quality prospects to marketing. In order to attract the right customers, marketers need to create effective messaging campaigns to augment their lead generation and appointment setting efforts. At present, multi-channel means are being applied to build brand awareness as well as establish networks with industry professionals and decision makers. But it takes more than content and a social media from the bottom up. Demand generation is built with four important pillars which marketing applications expert Avinash Agrawal summed up in this post for Business, brand and marketing strategies The foundation to this pillar is based on a competitive advantage.

Technology: big data and marketing operations enablement This pillar is powered on the basis of data insights and data access of the differentiated consumer experiences, as collated by integrated technology. Target audience marketing through progressive persona profiling Buyer experience. Demand Generation Solutions for Startups. SMEs are at the bottom of the B2B food chain. The obvious reason is that they only possess limited financial resources to mobilize their lead generation and appointment setting arm. More importantly, they struggle with increasing brand visibility and market awareness. Indeed, small-scale B2B businesses confront a plethora of difficulties in their demand generation efforts, not involving campaign finances alone. A business manager also needs to consider choosing the best marketing channels that offer advantages in terms of generating qualified lead traffic and ensuring a steady flow of revenue.

And while it is easy to use social media as a primary lead generation tool, B2B marketers should consider other content channels as well. For better growth possibilities, take into account the following strategies for better brand awareness. Trade shows. Webinars. Slide presentations and infographics. Callbox Ranks No.1 for Best Lead Generation Service for 2016. Data Cleansing and Verification. Cleanliness. Make no mistake about it. The people of this small territory in South East Asia are known for making a big deal keeping their streets and homes and anything else spotlessly perfect.

Perhaps, it is this collective attitude towards sanitation that has Singapore experience an annual increase in tourist arrivals and not to mention business opportunities. Now, if that doesn’t convince you to cleanse your lead management database, we don’t know what else. Improving your sales performance involves keeping your database updated. Our services include: Data Cleansing / Data ScrubbingVerification of DataDeduplicationDatabase Management Once you are free from all the clutter, you can rest assured your lead generation is as safe and smooth as Singapore’s highly progressive traffic and drainage systems.

Trust us to make a swell job of keeping your database organized and fully functional for your next marketing campaign. Want to know more? Brochures. About Callbox About Callbox Find out everything you need to know about Callbox – our people, technology, solutions, processes, and the clients that we helped grow into what they are today. Come, join the ride.What We Do Lead generation is at the core of our business; how we do it is what sets us apart from thousands of other lead generation companies around the world. See what makes us different.Callbox Pipeline Designed for the complex sale, Callbox pipeline provides you with all the tools you need to seamlessly capture, nurture, and convert leads into customers.

Learn how to harness the power of a multi-channel marketing automation system and see how it can streamline every aspect of your sales process.Callbox Pipeline: Lead Nurture Tool Nurturing is about getting your prospects’ attention, educating them and getting them engaged, by being able to deliver certain messages they need to receive at certain points in the sales process. Services Industry Solutions Clients. Software Retailer Revamps Marketing Strategy, Improves Conversion - B2B Lead Generation Australia. The Client The Client is a gold-certified Microsoft Partner based in Texas, USA. It specializes indistribution and implementation of Microsoft Dynamics NAV. It also offers customized business software solutions and expert advice to medium-to-large companies particularly in the field of manufacturing, distribution, financial, field services, and logistics sectors. The Challenge Before contacting Callbox, the Client relied mainly on repeat business and word-of-mouth endorsements from its past and existing customers to generate sales leads.

Seeing its success stalling, the Client reconsidered its growth strategy. The Callbox Solution The Client signed Callbox for a guaranteed campaign of 10 phone appointments qualified against its “ideal customer” standards: A C-Level decision maker (preferably in the Financial sector)Considering the purchase of a new ERP system in 9 monthsWith a sufficient budget The Results. Software Company Favors Callbox Sales Leads Over Own Contact List - B2B Lead Generation Australia. The Client The Client is a Microsoft Certified Business Partner providing global services for industry-specific implementation of Microsoft Dynamics. A Microsoft’s Eastern Region Competency Awardee, the Client is an authorized reseller of Microsoft Dynamics AX “Axapta”, Microsoft Dynamics GP “Great Plains”, and dynamics CRM.

The Challenge Before engaging Callbox, the Client had difficulty generating a sufficient number of leads for its inside sales team due to a saturated contact list, limited market area, and changing lead qualification requirements. With its priorities on selling, the Client needed a reliable lead generation partner to fill the gaps that were emerging in its sales pipeline with sales-ready leads, so that its inside sales team could focus on converting those leads into sales, instead of spending its limited time prospecting. The Callbox Solution The Results The Client has been renewing its contract with Callbox continually for more than five years. Software Products. The software buying process has a minimum of six stages. Generating leads for software products requires a profound understanding of the software buying process.

When the goal is to generate software leads, sales professionals know to choose Callbox to speed up lead generation. We set appointments with top corporate decision makers including Chief Executive Officers, IT Managers, Chief Financial Officers, and Controllers. We generate software sales leads and set appointments for companies providing mid-level and enterprise level software solutions including: Accounting and Financial SoftwareERP SoftwareBusiness Intelligence SoftwareCRM SoftwareWorkforce Management SoftwareHR and Payroll SoftwareContent and Document Management SoftwareIndustry-specific Applications Dial 61 2 9037 2248 to speak with a Callbox representative.

Social Media in Singapore: Have you Joined the Bandwagon? There’s no question about Singapore’s reputation as a high opportunity business hub. Being one of the most technologically advanced countries in Asia, it boasts of an internet connectivity rate of 99%, with nearly 74% of the island-nation’s citizens using social media on a regular basis, not excluding the managers of top performing companies. It is then easy to point out that Singapore provides a highly lucrative avenue to search for B2B leads. With a progressive IT infrastructure, it’s just as easy to find a sales-ready lead just about anywhere in the web. You can leverage this present situation to enhance your social media marketing efforts to expand your reach and consistently provide your salesforce with qualified prospects. Here are some things you can do enhance your social media marketing experience and lead generation activities: Engage through blogging Inbound strategies are still a thing today, particularly in terms of establishing your brand’s image and voice in the market.

Top 10 Thought Leaders in Sales and Marketing in Asia. Business to business or B2B marketing essentially refers to techniques and strategies used by companies who sell or market their products and/or services to other businesses. However, using traditional sales channels to reach prospective B2B buyers seem difficult. Hence, if you own a B2B business, say in Singapore, for instance, you might find it hard to drive potential clients to take notice of your products and/or services. What would you do? Two Things That Could Get You Leads Apparently, if you want to succeed in Singapore B2B marketing, you need to make content marketing a part of your strategy. Wikipedia describes a thought leader as “an individual or firm that is recognized as an authority in a specialized field and whose expertise is sought and often rewarded”.

Thought Leaders in Asia Here’s a bit of a disclaimer: discussing the top thought leaders in Asia doesn’t necessarily mean that these people are all Asians. 1. Who doesn’t know this guy? Follow Mark Zuckerberg on Twitter 2. The Handy Checklist to a Successful Trade Show Appearance. Trade shows basically provide B2B companies an opportunity to get closer to their audience. But the certainty to gain full advantage of these events is virtually nonexistent if you come unprepared. Luckily, contributors like Caterina Lui provide highly effective advice for making your brand visible to the people that need it. Here are her top five tips she listed in this Business 2 Community article: Announce your trade show presence often and everywhere. You want as many people as possible to know your company is exhibiting at the trade show. Just like you would with a major product announcement, take a multi-channel approach to your trade show promotion. Check out Callbox and Its Best Multi Channel Marketing Approach!

Announce your trade show presence via press releases, social media, your company’s website and blog, email signatures, etc. And don’t forget to make it personal. Get creative with your trade show story. Have fun with your story! Be a part of the #conversation. B2B Appointment Setting Done Right in Singapore. In Singapore, it is crucial for B2B companies to enhance their appointment setting efforts on top of improving their lead generation campaign.

Consider the fact that most decision-makers in the island nation have sophisticated preferences as to the type of solutions they want to purchase. When done right, appointment setters are able to hit their prospects and position them for a meeting with sales reps. Here are some pointers to consider when speaking to a decision-maker, courtesy of The Right B2B Appointment Setting Target List B2B appointment setting is a tenuous balance between a numbers game and creating a work of art. A Compelling Offer Why would a business owner or manager want to accept the offer of an appointment?

Professional and Memorable Every good B2B sales representative knows how to engage the gatekeeper and their prospect in a professional and memorable phone conversation. Keep Appointment Setting Records and Adjust Persistence. B2B Lead Engagement: How to get more Website Response. Most of the time, when B2B leads are in the market for purchasing products or acquiring services for their company, they would search for it on Google and end up visiting several websites in the process. If those prospects end up on your website, how confident are you that you have enough content, visual presentation, strategic lead capturing elements and site speed to keep them from moving on to the next? Your website’s overall impact should encourage lead engagement so visitors won’t end up in the trash bin. But how exactly does one make a business website more engaging?

According to Howard Yeh, co-founder of, a software-as-a-service platform providing advanced contact forms, live chat, lead capture and lead management solutions for businesses, you need to “get a potential customer excited about starting a sales dialogue with you”, and then “translate that excitement into action”. Here are some of his tips on how to optimize your website for lead engagement: 1. 2. 3. 4. 5. Callbox Pipeline. Manage leads. Monitor campaigns. Nurture relationshipsGet your marketing running on all gears. Callbox Pipeline is our multi-touch, multi-channel CRM and marketing automation platform that integrates call center power with lead management, campaign monitoring and lead nurturing.

When you sign up for any of our lead generation services, you automatically enjoy the benefits of our proprietary CRM software designed to answer the needs of an outsourced sales and marketing campaign. With Callbox Pipeline’s real-time data and ease of access, it is as if your Callbox representative was working right inside your own office. Right from the start of your campaign, you take the reins as you meet with your Callbox team to discuss how you would like your campaign to proceed.

As your campaign progresses, you will be able to track incoming leads, communications and possible opportunities through your Callbox Pipeline account. Callbox Pipeline is not just about delivery of leads and appointments either. The 4Ws & 1H of a Qualified Lead in Australia - B2B Lead Generation Australia. Guest Post by Rona Gumban, Production Leader for Callbox APAC campaigns. She has worked with several lead generation and appointment setting campaigns for our clients in the Asia Pacific.

During campaign Kick Off meetings (a conference call between Callbox and the Client about the campaign requirements and processes), the most important question that Callbox asks the clients are: “What is a qualified lead for you?” Or “How do you define a qualified lead?” First, we need to understand what a qualified lead is. What is a qualified Lead? A lead will be considered qualified if the campaign specifications were indicated or heard from the call. Who qualifies the Lead? The Quality Analyst (QA) is the subject-matter-expert who is responsible in evaluating the Leads based on the campaign specifications.

When should a QA qualify a Lead? As soon as a Lead is submitted by the caller the Quality Analyst (QA) should approve it within the day. Where can you find qualified Leads? Who is the Target DM? 2. 3. How to Choose the Best B2B Lead Generation Formula. The Myth about SMM for B2B Lead Generation - B2B Lead Generation Australia. 8 Cool Ways to Improve your Sales Calls - Appointment Setting Singapore. Acquire B2B Financial Leads Better with these Web Tips. The Greatest Marketing Strategy Question: Inbound or Outbound? How to Create E-books that can Drive your Lead Generation. Every Lead is Special (The Callbox Lead Nurturing Tool) World-class Branding Consultancy Gets Marketing Boost with Callbox.

3 Critical Reasons Businesses Should Use Solar Energy - B2B Lead Generation Australia. Callbox Brings the Sunshine to Sales Lead Generation - B2B Lead Generation Australia. Solar - B2B Lead Generation Australia. Make your Business Grow through Effective Corporate Events. 4 Lead Scoring Tips for a More Effective Lead Management. Top B2B Lead Generation Tips on LinkedIn. Make People Click: Tips to make your web content interesting. The Corporate Insurance in Singapore: A Fruitful Landscape. Services. Callbox and Client Together Clean House - B2B Lead Generation Australia.

5 Ways to Hit the Right Notes and Numbers in Generating Commercial Cleaning Leads in Australia - B2B Lead Generation Australia. Commercial Cleaning - B2B Lead Generation Australia. Integrated Campaign for UK's Leading Workflow Automation Solution - B2B Lead Generation Company Malaysia. Rock Solid Leads for AU and NZ’s Top Technology Consulting Firm - B2B Lead Generation Company Malaysia. Qualities of a Competent B2B Lead Generation Outsourcing Firm.

What to Expect when you Outsource your B2B Lead Generation Processes. Upstart Storage Company Beats Launching Turnout Target in a Flash. Software Company Favors Callbox Sales Leads Over Own Contact List - B2B Lead Generation Company Malaysia. How to Revive a Lead Gen Campaign Gone Dormant After the Lean Season. Exploring B2B Customer Dynamics the Effective Way through Automation. Callbox Provides Maximum Marketing Support for Talent Management Solutions Leader - B2B Lead Generation Australia. Callbox DataMiner. Lead Generation for Merchant Services - Merchant Leads - Callbox. B2B Lead Engagement: How to get more Website Response. Have you identified your Lead Generation Target Market? Email Writing Tips to a Better Lead Generation Campaign. Lead Nurturing Done Right - B2B Lead Generation Company Malaysia. IT Firm Uses Callbox to Divide and Conquer Market - B2B Lead Generation Company Malaysia.

Behavioral Targeting for Lead Generation: Thumbs Up or Thumbs Down? Why Use Telemarketing to get Leads for ISP in Australia? Process • Singapore Event Telemarketing. To Use or Not to Use a Script? A Financial Lead Generation Question. Demand Generation Solutions for Startups. Confronting Key Challenges in Generating B2B Leads for IT Products. Why it’s a Good Time to Market Mobile Security Solutions in Singapore. Data Cleansing and Verification - B2B Lead Generation Company Malaysia. Advertising Services. Of Growing Your Business In Australia And Lead Generation. Best Practices - B2B Lead Generation Australia. Software Company Transforms Marketing Activities after Using Callbox. Improve your Lead Generation by Improving Telemarketing Teamwork. Understanding the Basic Pillars of Proper B2B Lead Prospecting. Lead Nurturing Tips to Hike up Conversions. IT Firm Uses Callbox to Divide and Conquer Market - B2B Lead Generation Company Malaysia. The Proven Ways to Generate Sales Leads for IT Services in Malaysia.

Bad Lead Generation Move In Australia – You Tell A Lie. Lead Nurturing Done Right - B2B Lead Generation Australia. The Checklist every B2B Singaporean Company Needs to Hold Smashing Events. Top 10 Thought Leaders in Sales and Marketing in Asia. 3 Ways to Increase Business Productivity and Management In ASIA Pacific. Research & Consulting. Advertising Services. Software Retailer Revamps Marketing Strategy, Improves Conversion.

Software Company Transforms Marketing Activities after Using Callbox. World-class Branding Consultancy Gets Marketing Boost with Callbox. World's Computer Giant Gets Even Bigger with Callbox. Solar Lead Generation in Australia: 6 Easy Ways to Jump-Start your Search for Solar Leads in Australia. Give your Australia B2B Blog a Major Makeover with these Tips. Top reasons for hosting events in Singapore. The Handy Checklist to a Successful Trade Show Appearance.

Four IT Mistakes That Can Ruin Your Business Database Systems. Lead Generation in Singapore: How Database Integration can Keep you in Profit. Data Cleansing and Verification. Well-Documented Multinational Company Switches to Telemarketing, Lowers Cost Per Lead by 60% What is and isn't "native advertising"? And 5 more questions to ask about it. Lead Generation Vs Demand Generation: The Real Score. Brochures. Launch a Product like Steve Jobs. Generate More B2B Leads Entering the Singaporean Market using TOFU. World-class Branding Consultancy Gets Marketing Boost with Callbox. Call to Invite. Services.