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Why an Event Telemarketing Campaign Will Work For Your Business. By: Rona Gumban “You are invited to the 2015 Media Advertising Events in Sydney on the 31st of July 2015. “ I saw that subject line of an invite in my personal company email’s inbox yesterday, and I was glad to know that I am one of those considered as guests in the upcoming event – I felt privileged.

Why an Event Telemarketing Campaign Will Work For Your Business

So I clicked on the message and read through the content of the invitation. “Closing Advertising Deals in 3 Successful Calls” “Your Brand & the Social Media” “The Way to your Prospect’s Heart “ As an advertising practitioner and an avid critique of advertising brands both on broadcast and print media, I easily got interested. Then I recalled I had this matter discussed over the phone with a lady named Sam this morning. There are different reasons why companies engage in Call-to-Invite Telemarketing Campaigns. Service or product launch. Others are: Trade ShowsConferencesBreakfast meetings & business luncheonWebinarsSeminars Question: Answer: Author Bio #Event telemaketing#telemarketing. Don’t Forget these Four Pillars for a Sturdy Demand Generation Structure - Appointment Setting Singapore.

Demand generation contributes a good deal of quality prospects to marketing.

Don’t Forget these Four Pillars for a Sturdy Demand Generation Structure - Appointment Setting Singapore

In order to attract the right customers, marketers need to create effective messaging campaigns to augment their lead generation and appointment setting efforts. At present, multi-channel means are being applied to build brand awareness as well as establish networks with industry professionals and decision makers. But it takes more than content and a social media from the bottom up.

Demand generation is built with four important pillars which marketing applications expert Avinash Agrawal summed up in this post for Business, brand and marketing strategies. Demand Generation Solutions for Startups. SMEs are at the bottom of the B2B food chain.

Demand Generation Solutions for Startups

The obvious reason is that they only possess limited financial resources to mobilize their lead generation and appointment setting arm. More importantly, they struggle with increasing brand visibility and market awareness. Indeed, small-scale B2B businesses confront a plethora of difficulties in their demand generation efforts, not involving campaign finances alone. Callbox Ranks No.1 for Best Lead Generation Service for 2016. Data Cleansing and Verification. Cleanliness.

Data Cleansing and Verification

Make no mistake about it. The people of this small territory in South East Asia are known for making a big deal keeping their streets and homes and anything else spotlessly perfect. Perhaps, it is this collective attitude towards sanitation that has Singapore experience an annual increase in tourist arrivals and not to mention business opportunities. Now, if that doesn’t convince you to cleanse your lead management database, we don’t know what else. Improving your sales performance involves keeping your database updated. Brochures. About Callbox About Callbox Find out everything you need to know about Callbox – our people, technology, solutions, processes, and the clients that we helped grow into what they are today.


Come, join the ride.What We Do Lead generation is at the core of our business; how we do it is what sets us apart from thousands of other lead generation companies around the world. See what makes us different.Callbox Pipeline Designed for the complex sale, Callbox pipeline provides you with all the tools you need to seamlessly capture, nurture, and convert leads into customers. Learn how to harness the power of a multi-channel marketing automation system and see how it can streamline every aspect of your sales process.Callbox Pipeline: Lead Nurture Tool Nurturing is about getting your prospects’ attention, educating them and getting them engaged, by being able to deliver certain messages they need to receive at certain points in the sales process. Software Retailer Revamps Marketing Strategy, Improves Conversion - B2B Lead Generation Australia. The Client The Client is a gold-certified Microsoft Partner based in Texas, USA.

Software Retailer Revamps Marketing Strategy, Improves Conversion - B2B Lead Generation Australia

It specializes indistribution and implementation of Microsoft Dynamics NAV. It also offers customized business software solutions and expert advice to medium-to-large companies particularly in the field of manufacturing, distribution, financial, field services, and logistics sectors. Software Company Favors Callbox Sales Leads Over Own Contact List - B2B Lead Generation Australia.

The Client The Client is a Microsoft Certified Business Partner providing global services for industry-specific implementation of Microsoft Dynamics.

Software Company Favors Callbox Sales Leads Over Own Contact List - B2B Lead Generation Australia

A Microsoft’s Eastern Region Competency Awardee, the Client is an authorized reseller of Microsoft Dynamics AX “Axapta”, Microsoft Dynamics GP “Great Plains”, and dynamics CRM. The Challenge Before engaging Callbox, the Client had difficulty generating a sufficient number of leads for its inside sales team due to a saturated contact list, limited market area, and changing lead qualification requirements. With its priorities on selling, the Client needed a reliable lead generation partner to fill the gaps that were emerging in its sales pipeline with sales-ready leads, so that its inside sales team could focus on converting those leads into sales, instead of spending its limited time prospecting.

Software Products. The software buying process has a minimum of six stages.

Software Products

Generating leads for software products requires a profound understanding of the software buying process. When the goal is to generate software leads, sales professionals know to choose Callbox to speed up lead generation. We set appointments with top corporate decision makers including Chief Executive Officers, IT Managers, Chief Financial Officers, and Controllers. We generate software sales leads and set appointments for companies providing mid-level and enterprise level software solutions including: Accounting and Financial SoftwareERP SoftwareBusiness Intelligence SoftwareCRM SoftwareWorkforce Management SoftwareHR and Payroll SoftwareContent and Document Management SoftwareIndustry-specific Applications.

Social Media in Singapore: Have you Joined the Bandwagon? There’s no question about Singapore’s reputation as a high opportunity business hub.

Social Media in Singapore: Have you Joined the Bandwagon?

Being one of the most technologically advanced countries in Asia, it boasts of an internet connectivity rate of 99%, with nearly 74% of the island-nation’s citizens using social media on a regular basis, not excluding the managers of top performing companies. It is then easy to point out that Singapore provides a highly lucrative avenue to search for B2B leads. With a progressive IT infrastructure, it’s just as easy to find a sales-ready lead just about anywhere in the web. You can leverage this present situation to enhance your social media marketing efforts to expand your reach and consistently provide your salesforce with qualified prospects. Top 10 Thought Leaders in Sales and Marketing in Asia. Business to business or B2B marketing essentially refers to techniques and strategies used by companies who sell or market their products and/or services to other businesses.

Top 10 Thought Leaders in Sales and Marketing in Asia

However, using traditional sales channels to reach prospective B2B buyers seem difficult. Hence, if you own a B2B business, say in Singapore, for instance, you might find it hard to drive potential clients to take notice of your products and/or services. What would you do? The Handy Checklist to a Successful Trade Show Appearance. Trade shows basically provide B2B companies an opportunity to get closer to their audience. But the certainty to gain full advantage of these events is virtually nonexistent if you come unprepared.

Luckily, contributors like Caterina Lui provide highly effective advice for making your brand visible to the people that need it. Here are her top five tips she listed in this Business 2 Community article: Announce your trade show presence often and everywhere. You want as many people as possible to know your company is exhibiting at the trade show. Check out Callbox and Its Best Multi Channel Marketing Approach! B2B Appointment Setting Done Right in Singapore.

In Singapore, it is crucial for B2B companies to enhance their appointment setting efforts on top of improving their lead generation campaign. Consider the fact that most decision-makers in the island nation have sophisticated preferences as to the type of solutions they want to purchase. When done right, appointment setters are able to hit their prospects and position them for a meeting with sales reps. Here are some pointers to consider when speaking to a decision-maker, courtesy of The Right B2B Appointment Setting Target List B2B appointment setting is a tenuous balance between a numbers game and creating a work of art.

A Compelling Offer Why would a business owner or manager want to accept the offer of an appointment? B2B Lead Engagement: How to get more Website Response. Most of the time, when B2B leads are in the market for purchasing products or acquiring services for their company, they would search for it on Google and end up visiting several websites in the process. If those prospects end up on your website, how confident are you that you have enough content, visual presentation, strategic lead capturing elements and site speed to keep them from moving on to the next?

Your website’s overall impact should encourage lead engagement so visitors won’t end up in the trash bin. But how exactly does one make a business website more engaging? According to Howard Yeh, co-founder of, a software-as-a-service platform providing advanced contact forms, live chat, lead capture and lead management solutions for businesses, you need to “get a potential customer excited about starting a sales dialogue with you”, and then “translate that excitement into action”. Callbox Pipeline. Manage leads. Monitor campaigns. Nurture relationshipsGet your marketing running on all gears.

Callbox Pipeline is our multi-touch, multi-channel CRM and marketing automation platform that integrates call center power with lead management, campaign monitoring and lead nurturing. When you sign up for any of our lead generation services, you automatically enjoy the benefits of our proprietary CRM software designed to answer the needs of an outsourced sales and marketing campaign. With Callbox Pipeline’s real-time data and ease of access, it is as if your Callbox representative was working right inside your own office.

Right from the start of your campaign, you take the reins as you meet with your Callbox team to discuss how you would like your campaign to proceed. The 4Ws & 1H of a Qualified Lead in Australia - B2B Lead Generation Australia. Guest Post by Rona Gumban, Production Leader for Callbox APAC campaigns. She has worked with several lead generation and appointment setting campaigns for our clients in the Asia Pacific. During campaign Kick Off meetings (a conference call between Callbox and the Client about the campaign requirements and processes), the most important question that Callbox asks the clients are: How to Choose the Best B2B Lead Generation Formula.

It goes without saying that lead generation is a complex process; one that accounts for much of a business’ success. The Myth about SMM for B2B Lead Generation - B2B Lead Generation Australia. There’s something in social media marketing (SMM) that some B2B marketers do not like. It could be because certain surveys and reports within the industry list SMM as the least effective lead generation channel. Moreover, these same marketers adhere to the idea that decision-makers rely less on social media in prowling for solutions.

8 Cool Ways to Improve your Sales Calls - Appointment Setting Singapore. Making effective sales calls is as important as acquiring high quality sales leads. To get a prospect to purchase a certain product or service requires a compelling presentation over the phone, one that takes into account these tips from a Forbes article by Tom Hopkins. Acquire B2B Financial Leads Better with these Web Tips. The financial industry is nothing short of complex. The Greatest Marketing Strategy Question: Inbound or Outbound? Marketing strategies are interesting. The fact that drafting an approach is a volatile task allows for a variety of options that B2B telemarketing companies could follow.

There is simply no linear formula to follow as there are two vital forms of marketing which you can pursue, inbound and outbound. How to Create E-books that can Drive your Lead Generation. Everything nowadays is highly shareable. And we owe it all to the internet for allowing unbridled social engagement. Every Lead is Special (The Callbox Lead Nurturing Tool) I was never a fan of Hindi films until I was able to watch “Taare Zameen Par”. It’s a directorial Hindi movie by Bollywood star Aamir Khan which starred Darsheel Safary as Ishaan Awasthi, a child who had special learning needs. World-class Branding Consultancy Gets Marketing Boost with Callbox. The Client. 3 Critical Reasons Businesses Should Use Solar Energy - B2B Lead Generation Australia.

With a lot of sunshine and vast resources, Australia has it made for renewable energy. As a leading country that has the most homes with solar panels, its government’s renewable energy programs just keeps getting updated every time. With this, solar power is poised to define the country’s energy future. Callbox Brings the Sunshine to Sales Lead Generation - B2B Lead Generation Australia. They may be new in the energy industry, but this Sydney-based electricity retailer is rapidly hitting the Australian market with their integrated energy solutions. Solar - B2B Lead Generation Australia. Make your Business Grow through Effective Corporate Events. 4 Lead Scoring Tips for a More Effective Lead Management. Top B2B Lead Generation Tips on LinkedIn. Make People Click: Tips to make your web content interesting.

The Corporate Insurance in Singapore: A Fruitful Landscape. Services. Callbox and Client Together Clean House - B2B Lead Generation Australia. 5 Ways to Hit the Right Notes and Numbers in Generating Commercial Cleaning Leads in Australia - B2B Lead Generation Australia. Commercial Cleaning - B2B Lead Generation Australia. Integrated Campaign for UK's Leading Workflow Automation Solution - B2B Lead Generation Company Malaysia. Rock Solid Leads for AU and NZ’s Top Technology Consulting Firm - B2B Lead Generation Company Malaysia. Qualities of a Competent B2B Lead Generation Outsourcing Firm. What to Expect when you Outsource your B2B Lead Generation Processes.

Upstart Storage Company Beats Launching Turnout Target in a Flash. Software Company Favors Callbox Sales Leads Over Own Contact List - B2B Lead Generation Company Malaysia. How to Revive a Lead Gen Campaign Gone Dormant After the Lean Season. Exploring B2B Customer Dynamics the Effective Way through Automation. Callbox Provides Maximum Marketing Support for Talent Management Solutions Leader - B2B Lead Generation Australia. Callbox DataMiner. Lead Generation for Merchant Services - Merchant Leads - Callbox. B2B Lead Engagement: How to get more Website Response.

Have you identified your Lead Generation Target Market? Email Writing Tips to a Better Lead Generation Campaign. Lead Nurturing Done Right - B2B Lead Generation Company Malaysia. IT Firm Uses Callbox to Divide and Conquer Market - B2B Lead Generation Company Malaysia.

Behavioral Targeting for Lead Generation: Thumbs Up or Thumbs Down? Why Use Telemarketing to get Leads for ISP in Australia? Singapore Event Telemarketing. To Use or Not to Use a Script? A Financial Lead Generation Question. Demand Generation Solutions for Startups. Confronting Key Challenges in Generating B2B Leads for IT Products. Why it’s a Good Time to Market Mobile Security Solutions in Singapore.

Data Cleansing and Verification - B2B Lead Generation Company Malaysia. Advertising Services. Of Growing Your Business In Australia And Lead Generation. Best Practices - B2B Lead Generation Australia. Software Company Transforms Marketing Activities after Using Callbox.

Improve your Lead Generation by Improving Telemarketing Teamwork. Understanding the Basic Pillars of Proper B2B Lead Prospecting. Lead Nurturing Tips to Hike up Conversions. IT Firm Uses Callbox to Divide and Conquer Market - B2B Lead Generation Company Malaysia. The Proven Ways to Generate Sales Leads for IT Services in Malaysia. Bad Lead Generation Move In Australia – You Tell A Lie. Lead Nurturing Done Right - B2B Lead Generation Australia. The Checklist every B2B Singaporean Company Needs to Hold Smashing Events. Top 10 Thought Leaders in Sales and Marketing in Asia. 3 Ways to Increase Business Productivity and Management In ASIA Pacific. Research & Consulting. Advertising Services.

Software Retailer Revamps Marketing Strategy, Improves Conversion. Software Company Transforms Marketing Activities after Using Callbox. World-class Branding Consultancy Gets Marketing Boost with Callbox. World's Computer Giant Gets Even Bigger with Callbox.

Solar Lead Generation in Australia: 6 Easy Ways to Jump-Start your Search for Solar Leads in Australia. Give your Australia B2B Blog a Major Makeover with these Tips. Top reasons for hosting events in Singapore. The Handy Checklist to a Successful Trade Show Appearance. Four IT Mistakes That Can Ruin Your Business Database Systems. Lead Generation in Singapore: How Database Integration can Keep you in Profit. Data Cleansing and Verification. Well-Documented Multinational Company Switches to Telemarketing, Lowers Cost Per Lead by 60% What is and isn't "native advertising"? And 5 more questions to ask about it. Lead Generation Vs Demand Generation: The Real Score. Brochures. Launch a Product like Steve Jobs. Generate More B2B Leads Entering the Singaporean Market using TOFU.

World-class Branding Consultancy Gets Marketing Boost with Callbox. Call to Invite. Services.