Search Jobs. 5 Marketing Predictions for 2013. There was certainly no shortage of big developments in the marketing world throughout 2012.
Facebook created a massive mobile advertising business in less than year, Red Bull literally financed a trip into the stratosphere to create powerful branded content, and a YouTube video finally hit 1 billion views, showing the potential reach for online videos. So what might 2013 bring for marketers? We contacted several advertising experts and reviewed recent studies and business trends to come up with five marketing predictions for the coming year.
Christmas 2012 shopping: paper catalogs whipped Facebook, Twitter, and Pinterest, and Amazon is the new Google. How can big data and smart analytics tools ignite growth for your company?
Find out at DataBeat, May 19-20 in San Francisco, from top data scientists, analysts, investors, and entrepreneurs. Register now and save $200! I guess we’re just not as advanced as we think we are. Or, the more things change, the more they stay the same. In last month’s Christmas shopping season, paper catalogs influenced more holiday shopping than Facebook, Twitter, Pinterest, and mobile advertising platforms. So What's Up for Amazon in 2013? Among the Gang of Four in tech right now — Apple, Google, Facebook and Amazon — Amazon is the only business that revolves around content.
The company's hardware products are basically buying machines. Amazon is dabbling with advertising as a potentially profitable side business, but that's not where it's heart is. At bottom, Amazon really just wants to sell you stuff. Despite this guiding principle, analysts expect Amazon to continue clashing with at least two of the three predominant ecosystems in 2013.