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Why Your Company Should Have a Facebook Page (Not a Profile) The need to leverage social media for business is a no-brainer at this point, but a company's effectiveness on Facebook can be hampered if the account isn't set up properly. Here are four reasons why your business should be set up as a Page, rather than a standard profile. Facebook Says So According to Facebook's terms of service, "Profiles represent individuals and must be held under an individual name, while Pages allow an organization, business, celebrity, or band to maintain a professional presence on Facebook. " If your business' profile gets shut down by Facebook for violating this rule, your friends list will vanish with it.
Pages Offer Analytics and Like Widgets Two really crucial advantages of administering a Page are user analytics and easily-embeddable Like buttons and widgets. Another thing profiles don't offer is the means to embed a Like button and other Open Graph plugins into your own site. Pages Can Have Unlimited Fans. Converting a Profile to a Page is a Nightmare. Anise Smith.