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Pan European Game Information - What do the labels mean? Pan European Game Information - What are ratings? Age ratings are systems used to ensure that entertainment content, such as films, videos, DVDs, and computer games, are clearly labelled by age according to the content they contain. Age ratings provide guidance to consumers (particularly parents) to help them decide whether or not to buy a particular product. Computer and video games are now enjoyed by millions of players throughout Europe.

In the UK, 37 % of the population aged between 16 and 49 describe themselves as ‘active gamers’ (defined as currently playing games on a console, handheld or PC). In comparison, in Spain and Finland 28% of the population aged 16 and 49 are defined as ‘active gamers’(Nielsen report 2008). While most games (49%) are suitable for players of all ages there are many that are only suitable for older children and young teenagers. There are also some games (4%) that are made for adults only (over the age of 18). The rating on a game confirms that it is suitable for players over a certain age.

Pan European Game Information - Welcome. Violent video games affect kids. Girl Vs. Violent Video Games. Violent Video Game Research. The Alan Titchmarsh Show Video Games Debate. Daphne Bavelier: Your brain on video games.