Office of Consumer Affairs (OCA) - Consumer Trends Report – Chapter 3: Consumer Demographics. Menu The wants and needs of consumers are directly related to their socio-demographic characteristics.
This chapter identifies some basic demographic trends, first reviewing the age and household structure of the population (as consumers' needs change over the course of their lifetime) and then the increasingly diversified ethnic composition of the Canadian population. Market Research and Statistics. Find official statistics on a number of population characteristics, organized by topic.
Demographic data can help you understand who your customers are, where they are located and what their needs and wants are. Statistics Canada offers information and analysis on a number of topics relating to demographic characteristics. By examining the data offered under these topics, you can gain insight into the customers and markets you serve. The Census of Population provides a statistical portrait of Canada and its people. Find demographic statistics provided by provincial, territorial and regional government agencies. Market Research and Statistics. Office of Consumer Affairs (OCA) - Consumer Trends Report – Chapter 3: Consumer Demographics. Trends and Conditions in Census Metropolitan Areas : Chronological index.