Marketing & Promotion
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Whether you’ve just published a book or have a book that isn’t selling, now is the time to get to it; start marketing today! Ensuring the success of any book is something even the biggest publishers have never been able to guarantee, but with a good book, a little or a lot of money, and just plain hard work the odds are in your favor; many have done it. Self publishers need to have a good marketing plan to sell books and should be written prior to writing your book and in place a year prior to publishing your book. Your book press release should not be written as you would a sales letter or flier, it should be written for the editor and tell about your book in a factual way, no opinion or glowing remarks.
By Carolyn McCray, Author | @craftycmc Before reading this article I strongly suggest you read both my recent article Gaining Traction in the Amazon Ebook Marketplace and Amazon Best Practices . You will need the knowledge described in both of them to really take advantage of the information given here to enhance your royalties. As noted in my latest article, Gaining Traction in the Amazon Ebook Marketplace , regarding Amazon’s internal recommendation system, the more books (units) you sell, the more you are recommended out into the queue and the more books you tend to sell.
One advantage indie authors have over traditional authors is the ability to set up a free promotional campaign. It's a difficult decision. Do you give your book away for free to potentially thousands of readers?
Marketing Your Fiction Book
Marketing Your Poetry Book
Marketing Your Non-Fiction Book
Book Pitches, Queries, Synopsis
In the rush to find new and exciting ways to promote our books, let's not forget the tried-and-true. Inspired by Chris Brogan’s article, Promoting Your Book Online , a post by the way that got just about everybody in the blogosphere commenting on his blog, I devised this piece about adapting offline book promotion techniques to the online world. In the olden days (pre-web), authors had limited personal means of promoting their books. Even if you did somehow get someone to publish your book, it didn't automatically imply that the publisher would spend a dime to promote it, the advertizing budget usually reserved for their award winning authors. So, authors had to become creative. One way authors found to get some buzz for their books was to write practical, hard-hitting articles drawn from the content of their books and submit them to magazines and other publications.