PR Distribution Process in Six Slides. Social Media News Release service Pressitt launches in Public Be. Social Media News Release (SMNR) service Pressitt today launches in public beta, following a successful month of private beta testing. Core Facts Developed by digital PR and social media consultancy Liberate Media and web development firm Best Served Cold, Pressitt has already been trialed by an impressive list of high-profile and challenger brands and organisations.
These include Johnsons online parenting community BabyCentre, the Governments Department for Innovation, Universities and Skills, online music provider Napster, digital creative agency Collective, digital entertainment and internet solutions firm iBAHN, digital engagement agency Kerb and LED lamp producer Greengage Lighting. Pressitt enables PRs and businesses to create their own SMNRs (also known as a Social Media News Release) and publish to an online community of journalists, the blogosphere and the general public. Relevant Files Name: Pressitt-SMNR-Public-beta-launch_FINAL.docx, Size: No Filesize bytes, Download Quotes. Collective to deliver digital strategy for New Zealand wine prod. Digital creative agency Collective today announces that it has won a digital strategic consultancy and web build campaign for up-and-coming Antipodean wine company Vinultra. Core Facts The campaign will involve a new product launch and the development of a two year digital marketing plan, which will form the backbone of Vinultras digital infrastructure and marketing strategy over the coming years.As part of the agreement, Collective will build two main websites for both the Vinultra brand and its much anticipated new wine Little Beauty.
It is envisaged that this will be the first of several projects.Collective will design the websites to build awareness and buzz around the new Little Beauty wine and the Vinultra brand as a whole. Relevant Files Name: Collective_vinultra_Final.doc, Size: No Filesize bytes, Download Quotes Vinultra has the right approach to wine making. Greg Doone, managing director of Collective Fleur McCree for Vinultra Company information About Collective. Kerb founder and games industry veteran join forces to launch ne. Jim McNiven, the founder of digital engagement agency Kerb, and video games veteran David Lau-Kee have joined forces to launch a company that will create and distribute games titles for the rapidly emerging Games 3.0 market.
Core Facts Kerb Games will specialise in developing next-generation, persistent browser-based online games that move players from the traditional hardcore online gaming environment to networked and community-oriented, social-media aware settings.This business focus will allow Kerb Games to position itself at the heart of the future online games market, which is being dubbed Games 3.0, and places a growing emphasis on user-generated content.
It will also develop games for new and emerging platforms such as the iPhone.Jim McNiven will lead the company as chief executive officer and will be responsible for strategic development and marketing. He will also continue to lead the Kerb agency as managing director. Relevant Files Quotes Jim McNiven, CEO of Kerb Games. Adventure Ecology appoints Collective for website to showcase it. Digital creative agency Collective has won the contract to build the website for Adventure EcologyÂ’s forthcoming expedition, a voyage led by adventurer and environmental storyteller David de Rothschild from San Francisco to Sydney in a 60ft catamaran made out of plastic bottles, srPET plastic and recycled waste products.
Core Facts The adventure will be tracked online in real time through an engaging website designed and delivered by Collective in conjunction with Hollywood Special FX legend Peter Rubin, forming an extension to Adventure EcologyÂ’s existing portal.The website will tell the story of the mission using webisodes, video footage, photography and regular editorial updates. Relevant Files Name: Collective-Plastiki-release_FINAL.doc, Size: No Filesize bytes, Download Quotes We have a lot of experience in delivering visually stunning websites that have the ability to excite an audience, as well as communicate an important message. Greg Doone, managing director of Collective. iBAHN conforms to EU Data Retention Directive - Pressitt. iBAHN, the worldwide leader in digital entertainment and Internet solutions for the hospitality and meeting industries, today announces that the company will transition to the European Union Data Retention Directive, which applies to all EU member states from March 15th 2009, with minimal impact on hoteliers and users alike.
Core Facts The European Union Data Retention Directive provides that member states will have to take necessary measures to ensure that any intentional access to, or transfer of, data retained is punishable by penalties, including administrative or criminal penalties, which are effective, proportionate and dissuasive. Compliance with the EU Data Retention Directive is mandatory, unless special dispensation is given.iBAHN has invested significant resource and capital to conform to the new directive ahead of the deadline. Relevant Files Name: Data-Retention240209FINAL.doc, Size: No Filesize bytes, Download Quotes Graeme Powell, iBAHNs Managing Director EMEA About iBAHN®
Social media news release (SMNR) creation service – Pressitt. Social Media News Release - Social Media Training. The Social Press Release: Multimedia, Two-Way, Dire. Foremski’s View of the Press Release (Illustration by Chris Dichtel) Silicon Valley journalist/blogger Tom Foremski had had enough. Two years ago, he wrote a poison pen letter to the PR industry in a blog post titled Die! Press release! Die! “Press releases are nearly useless,” he wrote. Much to Foremski’s great surprise, PR pros actually listened. > Contact information prominently displayed up top.
> A list of basic facts. > A series of quotes. > Company logos and photo headshots. > Related audio or video. > Social bookmarking or sharing links to sites such as Digg and del.icio.us. > RSS feeds. > Comments. As press releases start to include more social-media elements, they are also popping up in search results and news aggregators such as Google News and Techmeme, letting companies take their messages directly to consumers, investors and anyone else interested in their products.
Tom Foremski “All I wanted was to put some links in it and some tags,” he said. Going Around Gatekeepers? Social Media Press Release: The Next Step (an HTML template) | I. If you’ve been following the PR world of late, you know that the social media press release (SMPR) has gotten a lot of attention. This update of the stodgy old press release tries to blend social networking, rich media and text into a single, self-updating landing page for the media. It’s a compelling idea. One place where the media and your customers could stay up to date regarding a key story. A Great Idea, But No HTML Template?
Todd announced a template for it last year. My only complaint about it is the fact that the template is in PDF, leaving us all to write our own HTML [you can download it here]. You can use a service like PRX to generate and publish your SMPR. What we need is an open HTML template – a starting point for all of our SMPR projects. An HTML Social Media PR Template I just finished my first stab at an HTML template (it’s actually in XHTML). It’s a basic framework, with CSS, the RSS feed and the like all included. The template is wide-open: Do with it what you will. Social Media Release - Agglom. Social Media Relations. Digitalia | Internet Marketing Blog by Firebelly Digital | India. Hacks, Flacks, Hucksters and ... Social Media News Release Resou.
CONTINUED FROM: Social Media and Social-Media News Releases Are Absolutely Worthless! Noteworthy Note First:For an industry (PR) that's supposedly full of a bunch of puerile, solipsistic, flack-spinning imbecilic hucksters trying to infect the world with corporate gobbledygook, the people I've dealt with in this industry, and especially the people mentioned below, are exceptional. Courteous, honest, professional, gracious in the sharing of their time, expertise and information.
They're a lot of hard-working, well-intentioned people struggling with and trying to figure out how best to use social media and the SMNR. No Hacks, flacks or hucksters here. Social Media News and Newsroom Resources Below Include: SMNR Thought Leaders - Pro & Con I'm sure I missed some folks. Todd Defren: The originator of the Social Media News Release. Shannon Whitley: Shannon created PRX Builder. Adam Parker: CEO of Webitpr.com, a UK company.
Michael Pranikoff: PR Newswire, Director of Emerging Media. NutriSystem.