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Developed by digital PR and social media consultancy Liberate Media and web development firm Best Served Cold, Pressitt has already been trialed by an impressive list of high-profile and challenger brands and organisations. These include Johnson’s online parenting community BabyCentre, the Government’s Department for Innovation, Universities and Skills, online music provider Napster, digital creative agency Collective, digital entertainment and internet solutions firm iBAHN, digital engagement agency Kerb and LED lamp producer Greengage Lighting. Pressitt enables PRs and businesses to create their own SMNRs (also known as a Social Media News Release) and publish to an online community of journalists, the blogosphere and the general public.

Social Media News Release service Pressitt launches in Public Be

http://pressitt.com/smnr/social-media-news-release-service-pressitt-launches-in-public-beta/35/
http://pressitt.com/smnr/collective-to-deliver-digital-strategy-for-new-zealand-wine-producer-vinultra/14/ Digital creative agency Collective today announces that it has won a digital strategic consultancy and web build campaign for up-and-coming Antipodean wine company Vinultra. Core Facts The campaign will involve a new product launch and the development of a two year digital marketing plan, which will form the backbone of Vinultra’s digital infrastructure and marketing strategy over the coming years. As part of the agreement, Collective will build two main websites for both the Vinultra brand and its much anticipated new wine ‘Little Beauty’. It is envisaged that this will be the first of several projects.

Collective to deliver digital strategy for New Zealand wine prod

Kerb founder and games industry veteran join forces to launch ne

Jim McNiven, the founder of digital engagement agency Kerb, and video games veteran David Lau-Kee have joined forces to launch a company that will create and distribute games titles for the rapidly emerging ‘Games 3.0’ market. Core Facts Kerb Games will specialise in developing next-generation, persistent browser-based online games that move players from the traditional hardcore online gaming environment to networked and community-oriented, social-media aware settings. This business focus will allow Kerb Games to position itself at the heart of the future online games market, which is being dubbed ‘Games 3.0’, and places a growing emphasis on user-generated content. It will also develop games for new and emerging platforms such as the iPhone. Jim McNiven will lead the company as chief executive officer and will be responsible for strategic development and marketing. http://pressitt.com/smnr/kerb-founder-and-games-industry-veteran-join-forces-to-launch-next-generation-games-company/3/
http://pressitt.com/smnr/adventure-ecology-appoints-collective-for-website-to-showcase-its-next-adventure-the-plastiki/9/

Adventure Ecology appoints Collective for website to showcase it

Digital creative agency Collective has won the contract to build the website for Adventure Ecology’s forthcoming expedition, a voyage led by adventurer and environmental storyteller David de Rothschild from San Francisco to Sydney in a 60ft catamaran made out of plastic bottles, srPET plastic and recycled waste products. Core Facts The adventure will be tracked online in real time through an engaging website designed and delivered by Collective in conjunction with Hollywood Special FX legend Peter Rubin, forming an extension to Adventure Ecology’s existing portal.
iBAHN, the worldwide leader in digital entertainment and Internet solutions for the hospitality and meeting industries, today announces that the company will transition to the European Union Data Retention Directive, which applies to all EU member states from March 15th 2009, with minimal impact on hoteliers and users alike. Core Facts The European Union Data Retention Directive provides that member states will have to take necessary measures to ensure that any intentional access to, or transfer of, data retained is punishable by penalties, including administrative or criminal penalties, which are effective, proportionate and dissuasive. Compliance with the EU Data Retention Directive is mandatory, unless special dispensation is given. http://pressitt.com/smnr/ibahn-conforms-to-eu-data-retention-directive/12/

iBAHN conforms to EU Data Retention Directive - Pressitt

Social media news release (SMNR) creation service – Pressitt

http://pressitt.com/ 22nd May 2012 Knotice, a leading provider of direct digital marketing software and services, announces that BendBroadband has selected Knotice to help it build stronger relationships through email marketing. BendBroadband turned to Knotice to help implement, launch and track its email marketing initiatives, including email newsletters, triggered emails, unique installation notifications and more.
http://blog.newscactus.com/9-reasons-why-an-online-newsroom-helps-with-inbound-marketing-100088.htm Technology, more than any other thing, has caused the convergence of traditional advertising, public relations and marketing. Call it marketing communications, or claim it all falls under one of those three umbrellas, the fact remains: to be effective at securing customers or influencing opinion (and ultimately action), you need to master inbound marketing. 1. Press releases inherently contain keywords and appropriate information for your company or organization, product or service.

9 reasons why an online newsroom helps with inbound marketing |

Social Media News Release - Social Media Training

A "social media news release" (or "social media release" or "social media press release") takes advantage of the linking,multimedia and social media capabilities of the Web to make releases more reader-friendly and useful. http://socialtraining.wetpaint.com/page/Social+Media+News+Release
http://www.pbs.org/mediashift/2008/04/the-social-press-release-multimedia-two-way-direct-to-the-public100.html

MediaShift . The Social Press Release: Multimedia, Two-Way, Dire

Foremski's View of the Press Release (Illustration by Chris Dichtel) Silicon Valley journalist/blogger Tom Foremski had had enough. Two years ago, he wrote a poison pen letter to the PR industry in a blog post titled Die! Press release! Die! Die!
If you’ve been following the PR world of late, you know that the social media press release (SMPR) has gotten a lot of attention. This update of the stodgy old press release tries to blend social networking, rich media and text into a single, self-updating landing page for the media. Todd announced a template for it last year. http://www.conversationmarketing.com/2007/12/social_media_press_release_the.htm

Social Media Press Release: The Next Step (an HTML template) | I

PR 2.0: How to Write a Social Media Press Release - Part II

Insert a short, compelling headline that features keywords, not buzzwords, to attract attention and legitimate interest by those who cover your space as well as potential customers. List a few compelling features of what, why, and who cares…do not use buzzwords or hyperbole (and try to keep the entire release below 400 words).
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Social Media Release - Agglom

"CNW Group Launches New Social Media Tool" on SMR

August 13, 2008 @ 09:00AM CNW Group, Canada's leading news and information distribution provider, today launched an important social media tool to connect clients to the world of non-traditional media. Evolving from the current Multi-Media News Release, the " Social Media Release " takes the four basic platforms; print, audio, video and Internet, and gives customers access to a host of new, online news distribution features. It not only expands the reach of a standard press release into online channels, it increases visibility among more traditional media by providing features such as pre-approved quotes, links to related content, two-way conversations via a comment box, etc.

Digitalia | Internet Marketing Blog by Firebelly Digital | India

According to a recent study released by the Society for New Communications Research entitled “Exploring the ROI of Online Press Releases,” the press release is being used to reach bloggers , drive website traffic , and s earch engine optimization (SEO) .