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in Share 1 Google Analytics provides some great information about what is happening on your website. But what if you want to take it to the next level?
Note: If you like this post, please link to this page from your blog or share it on StumbleUpon by clicking this button: Here’s how to project the ROI you can expect on SEO. This way, when your boss asks you to predict next quarter’s SEO numbers to help him with his forecast to analysts, you predictive task will be easy. Better yet, the ROI forecast you make will be defendable. The detailed explanation on making your forecasts follows after the flow chart. 1) Pick some short-tail or mid-tail keywords.
I hate to be the bearer of bad news for PR people (ok, I actually like it a little) but those social media releases you’ve been pushing aren’t any use to anyone. You could make a larger case that press releases themselves are of little value any more but what I’m more concerned with is how some wire services are repositioning press releases, marking them up and selling them as “enhanced” releases for “social media.” Yes, just go ahead and ask any blogger what they want more than anything else in the world and they will most certainly tell you “press releases, more press releases please.”