Web2.0. Veille. Hotel Brand Management Consulting - Online Brand Protection, Rep. People don’t trust company blogs. What you should do about it. By Josh Bernoff Consumers trust company blogs less than any other channel. This result comes from a survey we did in Q2 of 2008. Have a look at the data yourself. Not only do blogs rank below newspapers and portals, they rank below wikis, direct mail, company email, and message board posts. For our clients, the full report is here. Now I suspect this report is going to generate a lot of discussion in the blogosphere, and it’s easy to misinterpret. We examined these results further. In fact, those who trust company blogs are the most trusting of all consumers.
In retrospect this result is not that surprising. So, what should you do about this? Make no mistake. It is a plea to be thoughtful in how and why you blog. This means that if you blog, your goal should be to create a blog about which people say “I like that – I don’t think of it as a company blog.” Blogs exclusively about companies and products are what I think generate these low trust ratings. Social Scan -Webmaster tool for checking a website link populari. FaveBot - Stop Searching, Start Discovering!