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http://www.socialmediaexplorer.com/social-media-marketing/the-four-spheres-of-social-media-strategy/ The Four Spheres Of Social Media Strategy | Social Media Explore Obviously as you get closer to the middle and have three or four areas overlapping, you have a better chance of being able to offer solid social media strategies. It would be remiss of me to not say I feel strongly that the Consumer Insight is the driver behind most good social media strategies.

Find out how >> http://brightone.org.uk/ Bright One

Your Digital Reputation Is Of Paramount Importance http://thefuturebuzz.com/2009/02/28/digital-reputation/ Today I wanted to discuss the importance of your digital reputation. Specifically, I want to talk about how you can protect it, how to nurture it and how to avoid missteps which can potentially ruin it. The truth is, your digital reputation is your real world reputation.

But that's not a long term Online PR strategy and certainly isn't the only way to improve your search rankings and visibility in Google. SEO PR: What is it and why should you care? | Econsultancy http://econsultancy.com/blog/3277-seo-pr-what-is-it-and-why-should-you-care#comment_6205

http://www.prweekus.com/tweeting-your-way-to-the-top/article/120793/ More and more companies now use Twitter to communicate ... In today's on-demand society, news travels fast. In fact, according to social networking tool, Twitter, news travels at about 140 characters at a time. Tweeting Your Way to the Top - PRWeek US

10 of the Best Social Media Tools for PR Professionals and Journ What I like the best? http://mashable.com/2008/10/30/best-social-media-tools-for-pr-professionals-and-journalists/

http://www.liberatemedia.com/blog/pr-20social-media-you-gotta-be-in-it-to-win-it/ PR 2.0/social media - you gotta be in it to win it! Follow and understand the conversations, then engage in honest and open dialogue.