The Four Spheres Of Social Media Strategy | Social Media Explore. A crowd of 80 or so attended yesterday’s social media boot camp hosted by the Kentucky chapter of the International Association of Business Communicators (IABC) and the Social Media Club Louisville. I was honored to serve as one of the presenters along with the undisputed queen of measurement, Katie Paine, and The Bad Pitch Blog man himself, Kevin Dugan. Rest assured, lots of learning was had, even if you just count my experience. Part of my presentation, which was focused on developing strategic plans for social media marketing, included my Four Spheres of Social Media Strategy.
Until now, I’ve not shared this theory and graphic with you and thought it would be a good time to share and solicit your feedback on it. What this image represents is the four areas of expertise a person needs to have in order to develop a successful social media strategy. Brand IntelligenceConsumer InsightsCommunity BehaviorTools & Platforms This is one man’s view of the world, however. Bright One. Your Digital Reputation Is Of Paramount Importance. I’ve written several posts here at The Future Buzz aimed at helping you, a web-savvy professional, navigate to success in your career. Previous posts in this series include: Today I wanted to discuss the importance of your digital reputation. Specifically, I want to talk about how you can protect it, how to nurture it and how to avoid missteps which can potentially ruin it. The truth is, your digital reputation is your real world reputation. Recall law 5 from Robert Greene’s 48 laws of power: So Much Depends on Reputation – Guard it with your Life Reputation is the cornerstone of power.
Your reputation as a marketer, blogger, journalist or any variety of digital professional is your greatest asset. The obvious examples of reputations being ruined are people losing their jobs from inappropriate/unprofessional photos on their social networking profiles. I’ve written before not to be afraid to have opinions or take sides, and I stand by that. People who do this only succeed in: Conclusion. SEO PR: What is it and why should you care? Let’s face it, 'Online PR' is difficult to define, let alone 'SEO PR'. But it is increasingly a ‘specialism’ that many digital marketers are adding to their services. So what exactly is SEO PR and why should I care? Let's start by turning to Google for some kind of definition.
At the time of writing, the top ranked result is for SEO-PR.com. The second result is from a Technology Weekly article way back in 2006. For many, things haven’t moved on much from 2006. But that's not a long term Online PR strategy and certainly isn't the only way to improve your search rankings and visibility in Google. These include social media optimisation, Universal Search, as well as a multichannel approach to PR and SEO. So I'll have a go at a definition of SEO PR: SEO PR is the use of genuine and ethical dialogue-driven PR strategies to improve a brand's organic search engine rankings.
" The phrase 'Google is a reputation management engine' has never rung truer and the stakes can be high. Tweeting Your Way to the Top. In today's on-demand society, news travels fast. In fact, according to social networking tool, Twitter, news travels at about 140 characters at a time. Twitter is the most widely used micro-blogging site and has become an essential PR and marketing tool. When the medium is being talked about by mainstream media staples such as CNN, the Wall Street Journal, and the New York Times, PR folks need to be paying attention. More and more companies now use Twitter to communicate and create close relationships with reporters, customers and prospective clients.
Twitter can be thought of as a short form subscription tool. PR and headline news From a PR standpoint, Twitter is a great way to seek and create media opportunities. Customer service and CRM Twitter can also be a great way for companies to stay on top of customer service. Engagement, interaction, and viral marketing Immediate gratification and distribution In public relations, new tools are constantly emerging to give practitioners an edge. 10 of the Best Social Media Tools for PR Professionals and Journ. In the ever-evolving world of social media, public relations professionals (PR) and journalists have more opportunities than ever to build strong relationships. It serves each of us well to stay up on social media trends—learning faster, easier ways to share information. With that, here are 10 of the best social media tools for PR professionals and journalists: Help a Report Out (HARO) Help a Reporter Out (HARO) - As a PR professional, this is by far my favorite tool.
The brainchild of Peter Shankman, this is the only free resource I am aware of where reporters submit queries directly to PR professionals – no strings attached. Subscribers to the list serve receive up to three daily emails, each with anywhere from 15-30 queries per email. What I like best? PitchEngine PitchEngine - The emergence of the social media release (SMR) will soon dominate in interactions between journalists and PR people. What I like the best? ReportingOn What I like the best? Journalisted What I like the best? Wikis. PR 2.0/social media - you gotta be in it to win it!