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As social media has grown in acceptance within companies over the past few years, one debate never seems to go away — whether agencies should be involved in social media communications, or whether the only way to maintain an “authentic voice” is for companies to undertake it all themselves. Agencies can help Not surprisingly (given that I work for a PR agency ), I sit in the camp that says that agencies have a significant role to play for many companies. http://socialmediatoday.com/SMC/142863

15 Ways PR Agencies Can Help Companies With Social Media

SEO for Public Relations - Top Ten Tips PRSA09 - Online Marketin

http://www.toprankblog.com/2009/11/seo-tips-for-pr/ Today at the PRSA 09 conference, it was a packed room for TopRank CEO (and author of Online Marketing Blog) Lee Odden who gave a presentation on SEO for Public Relations. He started by explaining why SEO is/should be important to PR Professionals. In a 2008 Journalists Use of Search Survey by TopRank, we discovered that 91% of journalists use standard search to fulfill a component of their job whether researching a story or locating a subject matter expert.
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