Keyword. Perfecting Keyword Targeting & On-Page Optimization. (Last Updated: October 24, 2014 by Rand) How do I build the perfectly optimized page?
This is a challenging question for many in the SEO and web marketing fields. There are hundreds of "best practices" lists for where to place keywords and how to do "on-page optimization," but as search engines have evolved and as other sources of traffic — social networks, referring links, email, blogs, etc. — have become more important and interconnected, the very nature of what's "optimal" is up for debate. My perspective is certainly not gospel, but it's informed by years of experience, testing, failure, and learning alongside a lot of metrics from Moz's phenomenal data science team. I don't think there's one absolute right way to optimize a page, but I do think I can share a lot about the architecture of how to target content and increase the likelihood that it will: larger version In the old days of SEO, "on-page optimization" referred merely to keyword placement.
Uniquely valuable Keyword-targeted. Search Engine Ranking Factors. Every two years, Moz surveys the opinions of dozens of the world's brightest search marketers and runs correlation studies to better understand the workings of search engine algorithms.
We gather this data to gain insight into the factors that may help—or hurt—a website's visibility in search engines. This year, Moz surveyed over 150 leading search marketers who provided expert opinions on over 90 ranking factors. In addition, the Data Science team at Moz, lead by Dr. Matthew Peters, ran an extensive correlation study to determine which features of websites and webpages are associated with higher search rankings. For the first time this year, Moz partnered with several data partners to enhance the study, including SimilarWeb, DomainTools, and Ahrefs. Note that these factors are not "proof" of what search engines use to rank websites, but simply show the characteristics of web pages that tend to rank higher. 10 SEO tips for YouTube. Many people are surprised to learn that YouTube is the second-largest search engine.
Yep, it's bigger than Yahoo and bigger than Bing, according to comScore. Therefore it is a shock to many search marketing professionals that clients, including large brands, neglect to formulate or act on strategies for YouTube optimization. Of course, YouTube isn't a perfect fit for every company, but anybody who does business online should consider taking advantage of the huge opportunities for brand impressions available on YouTube. Even if the product or service you sell might be considered dry or boring, think about creating a series of funny or interesting videos that relates indirectly to your core business. For example, if you sell construction equipment, you could produce videos of stunt drivers doing freestyle tricks in a Bobcat. Considering that YouTube streams more than 1.2 billion videos every day, it's easy to write it off as oversaturated and move on.
30+ principles to a better landing page design. After hundreds of landing page optimization projects, we wanted to share few of the lessons we learned when creating a successful landing page.
We hope that you will find this article helpful. Also, please consider subscribing to our RSS feed or leaving a comment. There are four basic components to a successful web page design: Research; Design; Copy and Testing and Modification. It is important to devote adequate resources to each component – they form a chain that is only as strong as the weakest link.
For instance, if you fail to properly research your audience, then the greatest design will never be able to save the campaign. 1. 2. The topic of customer research is beyond what we cover in this post. 3. 4. The value proposition will help establish trust and gives a sense of congruency throughout the page. 5. 6. 7. RIOT - Radical Image Optimization Tool. Socialized » Twitter Friend Optimization (TFO) for personal bran. There has been a lot of reaction to Guy Kawasaki’s recent post on how to build your Twitter followers list. Kawasaki offers some excellent advice on the topic, and he’s pretty much right on, provided you want to get out of Twitter the same thing Guy does. Are you Guy Kawasaki? Are you using Twitter solely to build your personal brand and drive traffic to your blog?
I’m not. For building a Twitter following, I have practiced most of what he recommends, and I have reached a very balanced Twitter friends list of approximately 2200 on each side. Kawasaki is a personality, and he is extending the super blogger self-promotional model to Twitter, which may be exactly the right strategy for Scoble, Arrington, Calacanis, Kawasaki and others who use blogging and other social media to market themselves, but is not by any means optimal for an individual who wants to develop and use a network of professionals, or a company that wishes to use Twitter to engage with customers.