Digitaleditors. Pbs. What's wrong with agency comment? | Liberate Media - social. What’s wrong with digital agency comment? July 1st, 2008 by Lloyd Gofton “Client side comment only please…no agency comment needed at this stage…desperate for brand-side comment – can you help?” In recent weeks we’ve spotted a growing trend in such requests from digital trade journalists, either directly or through feature tracking services that we subscribe to. It seems journalists are increasingly less interested in digital agency comment, and more and more focused on brand-side opinion only.
As an ex-journalist for New Media Age, I can appreciate the need for big brand comment, but what I don’t understand is why those at the coalface, the specialists in digital marketing, creative and design, are being sidelined? I thought a story always had two sides? Reading between the lines, the problem is being compounded by an absence of readily available client-side comment on digital matters. I’d be really interested to hear what features writers/editors think about this. Tweeterview - using tweets to interview - twitter interviews - t.
Media Database. ReportingOn - The backchannel for your beat. Stunning journalism meets equally stunning famous photography. Stunning journalism meets equally stunning famous photography April 2nd, 2008 by Lloyd Gofton You may or may not be aware that one the directors of Liberate Media is a well-respected former NMA journalist – Wendy McAuliffe. So this post is for her and anyone who wants to see quality journalism in action. The site I am going to share with you is FRONTLINE. Frontline has served as American public television’s flagship public affairs series since 1983 and has won many awards and accolade. The great thing about this site is the Watch Online page, which shows its back catalogue of programmes in full all the way back to 2001. To complement the stunning journalism you need stunning photos. The site has some nice social feature too. Rate the photos – highest ranked of which will feature on the home page.Leave your thoughts and comments under a selected photo – which seems pretty popular.
Tags: frontline, Journalism, wendy mcauliffe, world famous photos.