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In recent weeks we’ve spotted a growing trend in such requests from digital trade journalists, either directly or through feature tracking services that we subscribe to. It seems journalists are increasingly less interested in digital agency comment, and more and more focused on brand-side opinion only. As an ex-journalist for New Media Age , I can appreciate the need for big brand comment, but what I don’t understand is why those at the coalface, the specialists in digital marketing, creative and design, are being sidelined?
What's wrong with agency comment? | Liberate Media - social
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ReportingOn - The backchannel for your beat.
(This post also appeared in similar form at the PBS IdeaLab blog .) Those of you who have been keeping score surely noticed that I’ve saddled the iteration of ReportingOn that launched late on July 1 with a “2.0″ label when I talk about it. Many of you might remember what the backchannel for beat reporters looked like before the clock struck “late” on July 1:
