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Dove-MTV Fresh Takes Beauty company Dove has partnered with popular music channel MTV to promote its new line of products. In this web widget they offer small " webisodes " of Fresh Takes , a show airing on MTV channels starring singer and actress Alicia Keys . You can also chat with a meebo-powered chat room , or listen to music tracks by R&B singer Duffy . By answering to a short survey, Dove and MTV also give you the opportunity to win a $200 gift card from Amazon . The Hotel Indigo With this widget Indigo Hotels perpetuate their philosophy of making customers stay in touch with nature.
We’ve discussed some tactics to get your company better engaged with social media. Lest you think there’s a limit to how you can connect with business and customer facing audiences, we’ve assembled this list of more than 35 companies who are experimenting with social media in a host of different ways. This list is by no means exhaustive, and it represents a wide variety of businesses, industries and social media tools. As you can see, engagement takes many forms. Some are likely to generate more discussions with the company while others might result better connections between customers. Some will fade away over the next 6-12 months while others will continue to grow and evolve.