Forums search. True Twitter Conversation. Buzz Tracking And Social Media Monitoring: Best Tools To Do Ego. How can you track links to your site and monitor mentions others make of you on other web sites? Ego searching, ego-surfing, buzz and conversation tracking are online services set-up to gather all the info about you so that you never miss the opportunity to join a conversation. Web 2.0 is all about conversations and interaction with other people. Tracking what people are saying about you or your products and services, is very important if you want to improve your profile, positioning, and online reputation.
But often, conversations are difficult to monitor over time, as they can start on one web site, and then splinter into multiple locations. For example, a user comments your video on YouTube, then another user tweets that comment on Twitter, and then somebody replies to that tweet on FriendFeed. No matter which one you choose, among the several I have selected here, the approach is always the same: