Brandjacking. 10 Social Media Campaigns that Rock! Learn How to do the Same! | What defines an exemplary social media campaign? What are the elements necessary to capture consumers’ attention and bring about interest and participation in any given social media campaign? What are the best recent social media campaigns online? How can we measure the success of a social media campaign? A Brief Intro It is definite that things in life are never just black or white; they usually come in different colors and shades which naturally applies to everything we do, see, touch, feel and so on. Recently, one of the main focuses of companies with online presence and dedicated communities is creating and designing original, top-of-the-line, creative and motivating campaigns using social media. Here is where the colors come in play! 10 Social Media Campaigns that Rock: 1. Save Chuck Campaign 2. 3. 4. Dunkin Donut's Cooletta 5. 6. 7. 8. 9.
Target's Bullseye gives 10. Elements of Success (how can it work for YOU?) Further Readings: Eminem's Relapse Campaign | Creativity Online.