Why Your Business Needs a Mobile Website Right Now. The Digital Marketing Series is supported by HubSpot, an inbound marketing software company based in Cambridge, MA, that makes a full platform of marketing software, including lead generation tools.
First, the good news: If you have a website, then you have a site that can be accessed by any mobile device with a browser. Now, the bad: Chances are, that site looks pretty crappy on said mobile device. If you're worried about this, you're not alone. Just as companies realized, circa 1996, that they needed to create a website to remain relevant to consumers, history is repeating itself in mobile. Global Stats - Browser, OS, Search Engine including Mobile Market Share. Survey Report: “What Users Want From Mobile”