Can Facebook Advertising Ever Beat Google? [INFOGRAPHIC] Remarketing, or Retargeting, Explained. As an interactive marketing agency, we can tell you a thing or two about marketing.
But what about remarketing? Many companies don’t even know remarketing exists, let alone understand how it works and its benefits toward business. Remarketing is an extremely effective strategy that is critical to businesses that display ads online, which in today’s technology- and Internet-driven market, includes pretty much everyone. Here, we’ll explain the basics of remarketing, and how a skillfully managed campaign can produce profitable results. Cox Digital Solutions « Cox Digital Solutions. Search Vs. Display: Which Will Come Out On Top In 2012?
With two seemingly competitive ad executions constantly compared, it’s no wonder why search and display have a love/hate relationship.
When combined, this duo knows how to drive performance. On the other hand, they compete for digital advertising dollars. We see industry trends pointing toward search as Google’s paid click revenue continues to accelerate, having jumped from between 15 percent and 18 percent between Q2 2010 and Q2 2011 to 28 percent in Q3 2011.