October
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Facebook Debuts 4th Ad Placement
Christopher Heine | September 30, 2010 | 0 Comments <a href="http://ad.doubleclick.net/jump/clickz.us/social/social-media;page=article;artid=1736538;topcat=social;cat=social-media;static=;sect=site;tag=facebook;pos=txt1;tile=8;sz=2x1;ord=123456789?" target="_blank"><img src="http://ad.doubleclick.net/ad/clickz.us/social/social-media;page=article;artid=1736538;topcat=social;cat=social-media;static=;sect=site;tag=facebook;pos=txt1;tile=8;sz=2x1;ord=123456789?" border="0" alt="" /></a>
Video and Social Drive Online Display Advertising's Growth in U.K.
Jack Marshall | October 5, 2010 | 0 Comments <a href="http://ad.doubleclick.net/jump/clickz.us/marketing/strategies;page=article;artid=1740633;topcat=marketing;cat=strategies;static=;sect=site;tag=iab;tag=uk-europe;pos=txt1;tile=8;sz=2x1;ord=123456789?" target="_blank"><img src="http://ad.doubleclick.net/ad/clickz.us/marketing/strategies;page=article;artid=1740633;topcat=marketing;cat=strategies;static=;sect=site;tag=iab;tag=uk-europe;pos=txt1;tile=8;sz=2x1;ord=123456789?" border="0" alt="" /></a> Following a year-over-year decline during the first half of 2009, spending on Internet display advertising grew by 6.3 percent in the U.K. during the first six months of 2010, according to the Interactive Advertising Bureau U.K. biannual ad expenditure survey. Overall, online ad spend for the same period grew 10 percent, year-over-year, reaching a total of £1.97 billion ($3.1 billion.)
Christopher Heine | October 13, 2010 | 0 Comments <a href="http://ad.doubleclick.net/jump/clickz.us/social/social-media;page=article;artid=1742246;topcat=social;cat=social-media;static=;sect=site;tag=bing;tag=microsoft;tag=facebook;pos=txt1;tile=8;sz=2x1;ord=123456789?" target="_blank"><img src="http://ad.doubleclick.net/ad/clickz.us/social/social-media;page=article;artid=1742246;topcat=social;cat=social-media;static=;sect=site;tag=bing;tag=microsoft;tag=facebook;pos=txt1;tile=8;sz=2x1;ord=123456789?" border="0" alt="" /></a> When Facebook named Bing as its fifth Instant Personalization partner today, the social media site appeared to significantly raise the worth of "likes" and check-ins that originate on its platform.
Bing Deal Could Extend Reach for Businesses on Facebook
GE Tie-In With YouTube Celebs Scores 2 Million Views in First Week
Douglas Quenqua | October 13, 2010 | 0 Comments <a href="http://ad.doubleclick.net/jump/clickz.us/media/video;page=article;artid=1741932;topcat=media;cat=video;static=;sect=site;tag=general-electric;tag=youtube;pos=txt1;tile=8;sz=2x1;ord=123456789?" target="_blank"><img src="http://ad.doubleclick.net/ad/clickz.us/media/video;page=article;artid=1741932;topcat=media;cat=video;static=;sect=site;tag=general-electric;tag=youtube;pos=txt1;tile=8;sz=2x1;ord=123456789?" border="0" alt="" /></a> GE has scored more than 2 million views in the first week of its Ecomagination YouTube challenge, putting it well on track to reach its goal of 10 million views within the first three-months of the campaign.
E-mail Marketing Tool Changes Ads Based on Location, Time
Anna Maria Virzi | October 18, 2010 | 10 Comments <a href="http://ad.doubleclick.net/jump/clickz.us/email/email-marketing;page=article;artid=1788390;topcat=email;cat=email-marketing;static=;sect=site;;pos=txt1;tile=8;sz=2x1;ord=123456789?" target="_blank"><img src="http://ad.doubleclick.net/ad/clickz.us/email/email-marketing;page=article;artid=1788390;topcat=email;cat=email-marketing;static=;sect=site;;pos=txt1;tile=8;sz=2x1;ord=123456789?"
This is a great little experiential campaign from IKEA in Sydney. To celebrate the 60th anniversary of iconic IKEA catalogues, they took to Sydney Harbour with some fresh chalk and an very cool perspective on creating a little fun around items from their 60th Anniversary catalogue. Enjoy! Be Sociable, Share! Ikea , Ikea Campaigns , IKEA Catalogues Australia , IKEA Catalogues Sydney , IKEA Experiential , IKEA Experiential Campaigns , IKEA Marketing <p style="text-align:right;color:#A8A8A8"></p>
IKEA: 3D Chalk Art On Sydney Harbour
Infographic: Most Viral Brands Online 2010
If you’ve ever wondered who the most viral brands online in 2010 are, then this infographic will just about sum that up for you! Created by the Viral Ad Network , this infographic summarises the most viewed, shared and viral brands online in 2010 so far, revealing a few very interesting results like the Shakira Waka Waka viral beating Nikes Write The Future campaign and the old Spice Questions featuring multiple positions back (I wonder if those numbers are wrong?). However, in terms of frequency, 2010 was Old Spice’s year, beating Google, Apple & Nike for dominance in the Viral Video Charts. While Nike easily dominated in the social war, winning the most shares on Facebook and Twitter. Sorry about the image quality, I had to up-scale the largest version I could find!
Infographic: Rise Of Social Media Ad Spending
Here is a new infographic from Flowtown , this time it’s on the growth of Social Media Ad Spending. The infographic breaks down where our social media dollars are being spent, shows forecasts for social ad revenue in 2010, 2011, 2012 and 2013 along with some great stats like this… Facebook now has 50% of the words social media ad revenue at $1.76 billion in 2010, that’s up 165% from 2009, while reducing MySpace’s market share from 32% in 2009 to just 19% in 2010. Be Sociable, Share! Infographics , Social Media Ad Revenue Stats , Social Media Ad Spend , Social Media Ad Spending 2011 , Social Media Infographics , Social Media Statistics
It seems autonomous cars are popular all of a sudden, last week we had the Google Car cause a bit of a stir and now these guys out of the University of Berlin are showcasing their own autonomous taxi that is part controlled by an iPad… The taxi has a GPS, multiple radars, scanners and other directional systems to help it stay on track. Then the iPad user simply uses a special app to input the coordinates (address) and car itself drives to the user’s destination. So far the actual driving looks a little rough,but I’d be happy to say that I’d created an iPad controlled car no matter how bad it drives!
iPad Controlled Autonomous Taxi’s
Infographic: How Adults Use Mobile Phones
Here is the latest infographic out from Flowtown , this time on how Adults are using mobile phones, and with it, comes a few interesting stats to take notice of… Like the 90% of 18-29 year olds that sleep with their mobile phone, this is a stat that doesn’t mean too much directly, but helps establish the connection between a person and their phone as a very powerful tool for marketers come day light hours! You’ll also notice that 18% of 18-24 year olds send over 200 text messages per day. Be Sociable, Share!
I thought everyone might enjoy a few quick stats on the increase in Facebook Mobile Usage and social mobile usage in general, with this new infographic from Flowtown . There are now over 150 million mobile Facebook users in 2010 (compared to 65 million in 2009) and interestingly, each of those 150 million people create twice the activity and interaction of desktop users. So for everyone out there creating Facebook Apps, check that your branded and campaign apps work across the majority of smartphones…
Infographic: The Rise Of Facebook Mobile
YouTique: French Connection’s YouTube Store
Sorry! I’m a few days late on this, but if you’ve not already seen it, then check out the worlds first YouTube store (I think…) called the YouTique by French Connection with agency Poke, London . It’s a very clever way of taking the current trend around video based fashion tips and stylists, then working to seamlessly integrate a shopping experience around it through YouTube’s annotation feature. Here you see fashion stylist Louise Roe handing out all sorts of tips and tricks in a very nicely designed brand channel, before showing you how each outfit looks on a model, along with annotations on each item that take you seamlessly to product pages on the French Connection Online Store . Also, the videos on the channel seem to go from simple to very very weird… Expect to see a lot of this in the lead up to Christmas and particularly leading into summer 2011… Ok, I hear you, so what, it’s just a video with links to an online store, who isn’t doing that?It was only a matter of time before we saw this from McDonald’s, who’ve just created a branded farm on Farmville in a special one day event. Basically, McDonald’s will become a “Neighbour Farm” to every player in the world for a day, this allows players to come and work on the McDonald’s Farmville Farm, helping to grow things like tomatoes and mustard seeds. Players will be rewarded with all sorts of virtual McCafe items that allow them to grow their own farms twice as fast! Plus, they also get a McDonald’s hot air balloon flyover for their efforts… The exposure is seriously huge for McDonald’s, who gains almost instant exposure and potential brand interaction to the near 70 million active Farmville players around the world.
McDonald’s Creates Branded Farmville Farm
Zuckerberg Signals That Facebook is Beginning to Cautiously Eye China
China, which has lured and disappointed numerous U.S. consumer Internet companies, is finally beginning to attract Facebook chief executive Mark Zuckerberg’s eye. “How can you connect the whole world if you leave out a billion people?” he said during Y Combinator ‘s Startup School at Stanford University yesterday. Zuckerberg said Facebook, which has historically made China a low priority, is focusing on the last four markets where it is not in a position to grab dominant market share this year. The social network is currently blocked there , although it has about 75,120 reported users in the country.The Farmers Insurance Group and Zynga have partnered to allow the insurance company to virtually appear in the FarmVille game. While it’s not the first virtual good to appear in FarmVille or other social games from a major brand, it does appear to be the first virtual good from an insurance company, that includes in-game functionality. Farmers Insurance’s Airship (Zeppelin) will be available free to players starting on Oct. 18. The airship provides “wither protection” for players’ crops for 10 days. And until Nov. 15, Facebook users can enter to win a trip to ride on the actual, real-life Zeppelin on Farmers Insurance’s Facebook Page , which has 16,100 Likes.