Facebook Debuts 4th Ad Placement Christopher Heine | September 30, 2010 | 0 Comments inShare17 While a new Cowan and Company report suggests Facebook's 2010 ad sales will total $1.6 billion, the social site has made a pair of moves that may drive that number higher. It has implemented a fourth ad placement below the fold that will allow users to click through for a special offer or to "like" a brand.
Video and Social Drive Online Display Advertising's Growth in U.K. Jack Marshall | October 5, 2010 | 0 Comments inShare4 Following a year-over-year decline during the first half of 2009, spending on Internet display advertising grew by 6.3 percent in the U.K. during the first six months of 2010, according to the Interactive Advertising Bureau U.K. biannual ad expenditure survey. Overall, online ad spend for the same period grew 10 percent, year-over-year, reaching a total of £1.97 billion ($3.1 billion.) The report, collated in partnership with PricewaterhouseCoopers, attributed the growth to increased investment in search advertising - which grew 8.9 percent - but also to a rebounding display ad market, which grew by 6.3 percent. According to the report, spending on pre- and post-roll video advertising drove much of that growth, increasing 82 percent, year-over-year.
Christopher Heine | October 13, 2010 | 0 Comments inShare11 When Facebook named Bing as its fifth Instant Personalization partner today, the social media site appeared to significantly raise the worth of "likes" and check-ins that originate on its platform. And the companies' expanded search partnership gives big brands and local businesses all the more reason to invest in increasing their Facebook presence. Beginning today, said Yusuf Mehdi, SVP of online audience business at Microsoft, Bing.com will start displaying pictures and names of a searcher's Facebook friends who have either "liked" a business or checked in at one via Facebook Places. Bing Deal Could Extend Reach for Businesses on Facebook
GE Tie-In With YouTube Celebs Scores 2 Million Views in First Week Douglas Quenqua | October 13, 2010 | 0 Comments inShare19 GE has scored more than 2 million views in the first week of its Ecomagination YouTube challenge, putting it well on track to reach its goal of 10 million views within the first three-months of the campaign. The contest follows an increasingly familiar structure: Pay established YouTube celebrities to make creative videos centering on your brand that in turn ask their fans to get involved on their behalf. In this case, GE has recruited 15 video stars, including Brittani Louise Taylor, DaveDays and Barely Political, to make videos in which they ask their fans to suggest a "green" activity they can perform in a subsequent video.
E-mail Marketing Tool Changes Ads Based on Location, Time Anna Maria Virzi | October 18, 2010 | 10 Comments inShare23 A New York City startup has developed a service that delivers advertising creative in an e-mail marketing message on the fly - depending on when or where it's opened.
This is a great little experiential campaign from IKEA in Sydney. To celebrate the 60th anniversary of iconic IKEA catalogues, they took to Sydney Harbour with some fresh chalk and an very cool perspective on creating a little fun around items from their 60th Anniversary catalogue. Enjoy! Be Sociable, Share! Ikea, Ikea Campaigns, IKEA Catalogues Australia, IKEA Catalogues Sydney, IKEA Experiential, IKEA Experiential Campaigns, IKEA Marketing IKEA: 3D Chalk Art On Sydney Harbour
Infographic: Most Viral Brands Online 2010 If you’ve ever wondered who the most viral brands online in 2010 are, then this infographic will just about sum that up for you! Created by the Viral Ad Network, this infographic summarises the most viewed, shared and viral brands online in 2010 so far, revealing a few very interesting results like the Shakira Waka Waka viral beating Nikes Write The Future campaign and the old Spice Questions featuring multiple positions back (I wonder if those numbers are wrong?). However, in terms of frequency, 2010 was Old Spice’s year, beating Google, Apple & Nike for dominance in the Viral Video Charts. While Nike easily dominated in the social war, winning the most shares on Facebook and Twitter. Sorry about the image quality, I had to up-scale the largest version I could find!
Infographic: Rise Of Social Media Ad Spending
It seems autonomous cars are popular all of a sudden, last week we had the Google Car cause a bit of a stir and now these guys out of the University of Berlin are showcasing their own autonomous taxi that is part controlled by an iPad… The taxi has a GPS, multiple radars, scanners and other directional systems to help it stay on track. Then the iPad user simply uses a special app to input the coordinates (address) and car itself drives to the user’s destination. So far the actual driving looks a little rough,but I’d be happy to say that I’d created an iPad controlled car no matter how bad it drives! iPad Controlled Autonomous Taxi’s
Infographic: How Adults Use Mobile Phones Here is the latest infographic out from Flowtown, this time on how Adults are using mobile phones, and with it, comes a few interesting stats to take notice of… Like the 90% of 18-29 year olds that sleep with their mobile phone, this is a stat that doesn’t mean too much directly, but helps establish the connection between a person and their phone as a very powerful tool for marketers come day light hours! You’ll also notice that 18% of 18-24 year olds send over 200 text messages per day. Be Sociable, Share!
Infographic: The Rise Of Facebook Mobile
YouTique: French Connection’s YouTube Store Sorry! I’m a few days late on this, but if you’ve not already seen it, then check out the worlds first YouTube store (I think…) called the YouTique by French Connection with agency Poke, London. It’s a very clever way of taking the current trend around video based fashion tips and stylists, then working to seamlessly integrate a shopping experience around it through YouTube’s annotation feature. Here you see fashion stylist Louise Roe handing out all sorts of tips and tricks in a very nicely designed brand channel, before showing you how each outfit looks on a model, along with annotations on each item that take you seamlessly to product pages on the French Connection Online Store. Also, the videos on the channel seem to go from simple to very very weird… Expect to see a lot of this in the lead up to Christmas and particularly leading into summer 2011… Ok, I hear you, so what, it’s just a video with links to an online store, who isn’t doing that?
It was only a matter of time before we saw this from McDonald’s, who’ve just created a branded farm on Farmville in a special one day event. Basically, McDonald’s will become a “Neighbour Farm” to every player in the world for a day, this allows players to come and work on the McDonald’s Farmville Farm, helping to grow things like tomatoes and mustard seeds. Players will be rewarded with all sorts of virtual McCafe items that allow them to grow their own farms twice as fast! Plus, they also get a McDonald’s hot air balloon flyover for their efforts… The exposure is seriously huge for McDonald’s, who gains almost instant exposure and potential brand interaction to the near 70 million active Farmville players around the world. McDonald’s Creates Branded Farmville Farm
Google starts showing full page previews in search results
Zuckerberg Signals That Facebook is Beginning to Cautiously Eye China
Farmers Insurance Partners with Zynga’s FarmVille, Protects Against Virtual Crop Withering The Farmers Insurance Group and Zynga have partnered to allow the insurance company to virtually appear in the FarmVille game. While it’s not the first virtual good to appear in FarmVille or other social games from a major brand, it does appear to be the first virtual good from an insurance company, that includes in-game functionality. Farmers Insurance’s Airship (Zeppelin) will be available free to players starting on Oct. 18. The airship provides “wither protection” for players’ crops for 10 days. Farmers Insurance Partners with Zynga’s FarmVille, Protects Against Virtual Crop Withering
New Official Facebook Stats Show More Sharing Per User
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Netimperative | News | Today’s top stories
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AOL Acquires Thing Labs and Brizzly