Google streaming search in 'Instant revenue boost' Google's search revenues increased almost 2 per cent in the two weeks following the introduction of its Instant search engine, according to an independent study. Marin Software — an outfit that manages $1.3 billion a year on behalf of search engine advertisers — has released a study based on the recent Google experience of "a broad range" of clients, and it shows that as Google Instant juiced ad impressions and, yes, paid clicks, advertiser spending climbed 1.96 per cent in the two weeks after the service was launched. Google Instant serves up search-results pages as you type, trying to predict what you're looking for. Basically, it's an extension of Google Suggest. Whereas Suggest suggested possible searches, Instant suggests entire results pages. In certain countries, Google Instant is now the default search engine if you're signed into a Google account — though you do have the power to turn it off.
This also shows that Google's revenue didn't grow as much as clicks. ClickZ White Paper Library - ClickZ. IAB Reports Record Quarter for U.S. Online Ad Spend. Jack Marshall | November 17, 2010 | 0 Comments inShare37 Q3 online ad revenues grew 17 percent year-over-year. Total online advertising revenues in the U.S. reached $6.4 billion in the third quarter of 2010, representing the strongest three months in the industry's history, according to the Interactive Advertising Bureau.
The IAB's quarterly revenue estimates - compiled in conjunction with PricewaterhouseCoopers - suggest ad spend for the quarter grew 17 percent, year over year, largely at the expense of other media channels. "Advertisers are shifting more of their brand messaging online, accounting for this welcome surge in a difficult economy," commented David Silverman, a partner at PwC.
Following the IAB's half year report in October, Silverman said ad spend is on track to reach at least $24 billion in spend in 2010, representing the industry's biggest year since the industry body began conducting its research in 1996, and a return to health following the economic difficulties of 2009. Agencies Tool Up for Data-Driven Media Buying.
InShare15 Agencies and trading desks must invest more heavily in hiring data analysts and strategists, say providers. A recurring theme during New York's Advertising Week last month was real-time, data-driven media buying, made possible through emerging technologies such as ad exchanges and demand-side platforms (DSPs.) During a keynote speech delivered to an audience of online marketing professionals at the IAB Mixx event, Google executives said real-time transactions on its DoubleClick Exchange more than tripled in the past year, and predicted that at least 50 percent of all targeted online display advertising will be bought through real-time platforms by 2015. However while these technologies afford advertisers greater targeting and media efficiencies, executives from companies selling data to inform such ad buys suggest agencies must invest more heavily in staff dedicated to the practice to help drive it forward.