The Beginners Guide to Creating Landing Page Content that Sticks. Online Video Campaigns in AdWords 101. Google keeps on changing the ways we produce and consume ads.
We already know that people tend to watch more videos rather than read articles - is there any chance for online marketers to grab the attention of Internet surfers and turn them into leads and customers? Google seems to know the answer, focusing more on its main video asset - YouTube and integrating it with AdWords. First announced in September 2011, AdWords for video is now publicly available to everyone. Let's see what the popular video platform brings to AdWords advertisers, what kind of features are available now and how we can measure the effectiveness of video ads. What's AdWords for video? AdWords for video is a video-specific campaign management tool within AdWords. How do you setup your online video campaign? Let's start with the basic stuff, that is creating a campaign and launching your first video ad. 1. 2. 3. 4.
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