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DESIGN ESSENCIALS 2

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8 Things Every Creative Should Know. There are plenty of tips and anecdotes and case studies and advice for “Creatives,” and a lot of it is very good stuff, but sometimes it feels like too much to digest. This month I thought I would focus on some base elements. Eight simple, maybe obvious things that are worth remembering. If you can look past the clickbait headline – #5 Made Me Laugh ‘Til I Cried! – one or all of these might be an important reminder for right now. This month actually marks my one-year anniversary of writing monthly guides for Design*Sponge, and I am just so happy to be a part of this family. Related Guide: How To Get Over Common Creative Fears (Maybe) Related Guide: What To Do When You Fail Related Guide: How To Be Yourself Related Guide: Seeking & Accepting Help From Others Related Guide: How To Be Happier Advice is a tricky thing to give, because even “the experts” (and I’m definitely not one) don’t know you personally.

Adam J. Uber Brand Experience. Behance. Behance. Draw an Abstract Geometric Structure in Adobe Illustrator. Five Tips for Selling Your Goods at a Craft Show. 4. Make it easy for customers to buy from you. On the day of the show, make the customer experience as easy as possible, while ensuring that your products are the center of attention. Design a booth layout that looks inviting to customers by showcasing a bestseller directly at eye level. Make payment easy, too, whether this means you get a credit card reader or have change ready.

List prices by your products so that customers don’t have to ask. 5. As a classic introvert, the most exhausting thing (in the best way) about that first craft show was smiling and chatting with strangers all day. Remember, this is a great opportunity to talk to prospective customers — especially your target market. Preparing for a craft fair takes a lot of time and energy, but there are a ton of resources online that can help guide the way. Christine Herrin is one of Adobe’s Creative Residents. NatWest reveals new logo. A 3D cube logo design is at the heart of NatWest's new identity, which sees the bank return to its original brand guidelines. Designed by Futurebrand, this new identity follows a similar route as the recent Co Op redesign, which featured a revived and polished version of its iconic four leaf clover logo. Made up of three interlocking cubes, the NatWest logo represents the coming together of the National Provincial Bank, Westminster Bank and District Bank.

The cubes originally appeared in the company's 1968 brand guideline manual, and have formed the basis of the new graphic system. Creating an approachable and lively identity is no easy feat, especially when it comes to banking. However the team at Futurebrand are confident that the logo, along with vibrant illustrations and a unique 3D typeface, will create an engaging identity that will stand out both on the high street and online. “Banking has been through a tough time in recent years," says Witchell. The 9 most annoying things every designer does. Although we might hate to admit it, even the most amazing creative directors and designers can have annoying traits. So much so, in fact, that the team over at Spiralytics decided to investigate, with resident designer Jevie Palalay illustrating the nine most annoying things designers do. "I think I speak for every designer when I say that this job changes how we think and act in the outside world without even realising it, Palalay comments.

"Some good, but some are downright annoying for non-designers, especially for those who date us," she explains. From buying products purely for their packaging to critiquing absolutely everything you see, it could be said that working as a designer has a pretty huge impact on your life. For a more in-depth look at these traits, head over to the Spiralytics website.

Blog. 2016 is turning out to be a wild year for user experience! The trends that started out as a fad, became a rocketing reality this year. But these trends are changing faster than you can think. So, how are you and your business going to cope up with the ever changing happenings of the world of the web and mobile experience? You need to stay updated on the new and emerging UX design trends to shape up the future strategies of your business. Without much ado, here are the hottest trends we feel are rocking the high streets of web design to the red carpet of mobile app experience, we’ve got all of them for you. #1 Cards, Scrolling and Parallax… wait they are not going anywhere While the minimalistic design was busy making way for material design this year, SKEUOMORPHISM will make a sort of comeback in 2017. CARD UI layout will again be credited to mainstream the material design and matching perfectly with the responsive design needs of the modern audience. . #2 Interactions within interactions.

How to make a logo, for free, in about 5 minutes. TinyPNG – Compress PNG images while preserving transparency. 10 UX copywriting tips for designers. All too often, tech companies lack the writing staff to get copy written for every single interface, ad, and interaction. Which means that designers like you often end up speaking directly to customers. Here’s a few tips to help you make the most of your user interface copy, broken up into sections on writing, editing, and design. 1.

Embrace the power of “you” The word “you” automatically catches your attention, but even more importantly, it establishes a relationship between you and your reader. It brings your reader into the story you’re weaving. The word “you” automatically catches attention, but even more importantly, it establishes a relationship to the reader. That’s a lot less engaging, isn’t it? Check out how often MailChimp uses “you” in this example copy from their amazing Voice & Tone site (the yellow and orange highlights): MailChimp uses “you” 4 times in just 2 sentences!

2. Apple routinely nails their marketing, but the body copy below is all about them. Amazing work, guys. Inside Design Archives. A comprehensive reading list for and by designers. Updated 8/10/2016: We've recently updated this list to include even more of our favorite designers’ recommended books. Happy reading! Being big bibliophiles here at InVision, we asked some of our favorite designers to recommend the book that inspired them the most this past year. Check out the most popular answers and the top designers who recommend them, plus 5 inspiring periodicals. Just My Type by Simon GarfieldGarfield uncovers where fonts come from and why we need so many. Sydney Emery Graphic/motion designer at Vevo Decorative Logo DesignThis image-heavy book explores the marks and logos of charming brands. Yoga Perdana Coordinator Designer at Volcom Indonesia David Cran Illustrator, Designer and Photographer Dangerous Curves: Mastering Logotype Design by Doyald YoungThis book exhibits Young's amazing collection of typography by focusing on the form and curves of the letters.

Ryan Hamrick Owner of Baselime LTD Ken Barber Chief Letterer and Typeface Design Director at House Industries Sven Read. 7 tips for designing awesome animated GIFs. Updated 3/27/2016: We’ve added even more info to this post. Enjoy! Here at InVision, animated GIFs play a powerful part in our marketing and education. Heck, at one point in time, we even opted to use GIFs on our homepage instead of fancy code-based animations. People always ask us how we make our GIFs, so we figured it was time to spill the beans. 1. Here’s my dirty little secret: all my GIFs start as videos. After I export the animation as a video file, I import it into Photoshop via File > Import > Video Frames As Layers. Pro tip: If ScreenFlow or After Effects aren’t in your budget, create your animation in Keynote and export it as a video. 2. If you want amazing GIFs, you need to be really selective about your use of color.

“Want an amazing GIF? 3. Programs like ScreenFlow and After Effects let you export your video with motion blur. 4. Imagine all the other things I could have added to the GIF at the top of this post. 1. Your animation most likely pauses or rests at some point. 2. ISO » Beautiful Photography, Incredible StoriesTutorial: How To Fill Your Entire Frame Without Using A Massive Telephoto Lens - 500px ISO.

Practical Photography is the world’s best camera and editing skills magazine. Whether you’re an absolute beginner, seasoned enthusiast or budding pro, you’ll find all the techniques, ideas and inspiration you need to take your passion to the next level. Visit practicalphotography.com for more expert tutorial videos. Subscribe to the print or digital edition here. Claim a free digital issue of Practical Photography magazine here! Recompose and sharpen images for frame-filling results without a massive telephoto For striking results, wildlife shots often feature the subject large in the frame, and that usually means shooting with telephoto lenses.

The trick is to enlarge the subject just enough to make it dominant, but not so much that you lose quality through the interpolation process (rather than cropping, here we’ll keep the dimensions of the image the same). First, watch the video below. 1. Go to Select>All (Ctrl+A), then Edit>Free Transform (Ctrl+T). 2. 3. 4. 5. 6. Tutorials. Tutorials. Photoshop Tutorials :: How to Write a Freelance Contract 101. There are many benefits to freelancing: the freedom, the flexibility, and the feeling of being your own boss. In some cases, you can make more money, too! But there’s a major drawback to being a freelancer as well—you’re on your own. When you work for a company, that company usually has a legal department (or a lawyer, at least) that has your back. You represent the company, and the company lawyer represents you. Freelancers don’t have the legal experience or skill set of a company lawyer.

You shouldn’t necessarily be intimidated by this prospect, though. You don’t need a law degree to understand the basics of creating a freelance contract. The anatomy of a freelance contract Let’s start with the basics. The simplest way to put it is that a contract is a legally binding agreement made between two parties. There are ten parts that make-up a freelance contract. 1. The full names of both parties should appear at the beginning, and also throughout, any contract. 2. 3.

How What When 4. 5. 6. 7. PDFUnlock! - Unlock secured PDF files online for free. 28 Experts Reveal The Top Content Marketing Trends For 2017 | Marketing Insider Group. Content marketing is still one of the hottest topics on the minds of marketers. And one of the biggest challenges for CMOs. To help you stay on top of the latest content marketing trends, every year I publish a list of the top trends and predictions we are seeing from around the marketing world.

Joe Pulizzi, head of the Content Marketing Institute, published his ideas on the top 2017 trends earlier this year. And we covered the top content marketing trends for 2016 thus far. Now it’s time to look ahead to see what’s hot in 2017. My top content marketing trends for 2017: 2017 will see brands move to more specialization, visualization, personalization, and humanization in their content marketing programs and approaches. I’ll expand on these points here in the next few weeks. Top Content Marketing Trends For 2017 From 28 Experts 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 1). 13. 14. 16. 2017 Is the year of the content brand. 17. 18. 19. 1). 20. 21. 22. 23. 24. 25. 1). 26. Photo Source. Briefing - Dois Corvos e canal História lançam cerveja... para “bárbaros” Para promover a mais recente série "Barbarians Rising", o canal História estabeleceu uma parceria com cervejeira portuguesa Dois Corvos.

O resultado é uma cerveja artesanal de edição limitada, que estará disponível até 19 de setembro, em 21 pontos de venda de norte a sul do país. Sobre a criação de uma bebida, Carolina Godayol, diretora-geral do History Channel Ibéria, afirma que "esta campanha promocional surge inspirada no facto de a cerveja ser uma bebida de origem bárbara e que era consumida por este povo na celebração de vitórias". Inspirada na Marzen Fumada, cerveja de origem germânica, a "Barbarians Rising" tem como ingredientes água, maltes fumados, lúpulo e levedura, pois em tempos idos ao torrar os maltes, não era possível fazê-lo sem que os maltes ficassem com um aroma e sabor fumado, explica Susana Cascais, cofundadora da Dois Corvos.

A série "Barbarians Rising" estreia a 19 de setembro. briefing@briefing.pt. A Wingman acredita no Canvas. E a Leila explica porquê. Criar uma estrutura que consiga contar uma história e agarrar a atenção do utilizador. É este o foco da Wingman quando se trata de criar no Canvas do Facebook. Já os passos seguintes dependerão do objetivo. Quem o diz é a head of content & social media da Wingman, Leila Santinha, que vê o Canvas como mais uma ferramenta à disposição da agência quando trabalha em campanhas de meios, sejam elas com objetivos de branding ou de performance. Tem a dupla vantagem de permitir que as marcas contem histórias e comuniquem os seus produtos e serviços de uma forma muito mais apelativa e de proporcionar ao utilizador uma experiência diferente, mais imersiva e interativa. Isto porque, segundo a head of content & social media, a experiência de navegação é bastante fluída. Além disso, acrescenta, "ainda é uma novidade que consegue chamar a atenção e pôr as pessoas a pensar 'olha que giro isto que esta marca está a fazer, ainda não tinha visto'".

Sb@briefing.pt. Untitled. Mudar de emprego: 8 dicas infalíveis para você criar seu modelo de negócios pessoal - Blog do Armindo. >>> Para receber mais dicas assine meu canal no Youtube << Neste último post eu falei um pouco mais sobre como criar seu modelo de negócios pessoal para quem quer reinventar a carreira, mudar de emprego e até procurar emprego. Mas confesso que sei que o texto ficou enorme e pode ser que você não tenha tempo de ler tudo com calma.

Claro que eu recomendo que você leia o post completo, mas se o tempo faltar não tem problemas. Eu criei esta apresentação com um resumo de tudo que falei e com links para os posts importantes e arquivos para você baixar e usar de forma simples. Então para não perdermos tempo, está aí o material resumido: Glamour empreendedor. Curtir isso: Curtir Carregando... The Best Pitch Deck Templates. 53 design terms and tips to help marketers level-up. When I first started out in marketing, I didn’t quite predict that I’d be a part-time designer, too. Now, in 2016, visual content is more than 40X more likely to get shared on social media than other types of content and it’s become obvious and even necessary for all of us marketers to have at least some basic knowledge of key design terms. Thankfully, we live in a wonderful world where anyone can make the jump from novice to intermediate and create well-designed images for social media. There are tools like Pablo and Canva that make this design work achievable (and beautiful).

However, tools aside, if you want to take your marketing skills to the next level, improving your understanding of design is essential. Have you ever wondered what might be possible with just a little extra design knowledge in your back pocket? Turns out, to take your social media images from good to great, is a reasonable leap. 53 design terms explained for marketers 1. (via) 2. (via) Typography, text, and font terms. How to Create an Infinite Loop Symbol with Illustrator. Reimagining Google Fonts - Articles. Palette Town | Sass Mixin for Generating Color Palettes.

11 Overused Stock Photos to Ban From Your B2B Marketing | Marketing Insider Group. The Rich (Typefaces) Get Richer. Curated Material Design Color Palettes. Create a design brief template | CreateBrief.com. Layout Demos by Jen Simmons. Visual Center. Good Design. Colordot for iOS - Out now! Color Lisa - Curated Color Palette Masterpieces. How Letterspacing Can Make All Caps Easier to Read. The Ultimate Responsive Logo Reacts To The Sound Of Your Voice. @logoarchive.

Huge: H's. Re-imagine Google on Behance. TestSubject. Bushel | Easily Manage Your Apple Devices. Social Media Whitewash. Design Facts. Creative angst: a guide to getting over creative block, imposter syndrome and fear of the blank page. 100 Days of Lettering — The 100 Day Project. 5 prototyping tips that will improve your process.

Creating a great design portfolio. Guess What? Visitors Don’t Want To Fill Out A Form To Get To Your Content | Marketing Insider Group. 7 tips for designing awesome animated GIFs. Double Your Facebook Followers in 60 Days | Marketing Insider Group. Social Media Content Your Audience Really Needs. How to Write the Perfect Headline + 37 Examples | Marketing Insider Group. TypeVoice | The 20th Annual Webby Awards People's Voice. 4 Photoshop Alternatives for Professional Results - Weebly.com. FlipHTML5 3 Months Platinum Plan Giveaway for Web Design Depot Readers. Color Crush — Tinder for Color Pairing. Product Branding In 4 Hours?! [Vlog 040]

Show and tell for designers. A Few Techniques of Logo Design | Marketing Insider Group. Products — Branding Book & Style Guide Templates. Untitled. Responsive Test - Flexible Grid System. What Are Affordances in Web Design? The Ultimate Guide to Font Pairing. Typographical twins: 20 perfect font pairings. Aplicativos para desktop da Adobe Creative Cloud | Adobe Creative Cloud.

Content Variety Is Key To Diversify Your Traffic | Marketing Insider Group. Display Advertising Is Broken Says Agency CEO | Marketing Insider Group. 8 Chrome Extension that Simplify Social Media Marketing | Marketing Insider Group. Marketing and Branding: the Psychology of Color | Marketing Insider Group. 10 Steps To Target And Connect With Potential Customers Effectively | Marketing Insider Group. Website heat map. Logos affected by their products by Marco Schembri. Understanding DPI, Resolution and Print vs. Web Images. Para não errar mais: padrão de imagens das mídias sociais - Magic Blog – O Universo do Marketing Digital e da Tecnologia está aqui. Webdesign - Qual o DPI recomendado para imagens utilizadas em websites? - Stack Overflow em Português. Entenda o que é resolução de imagem. Elements Of A Viral Marketing Campaign | Marketing Insider Group. Done is better than perfect. Design leaders answer: How do you track your design's effectiveness? Hooking users in 3 steps: an intro to Habit Testing.

Keeping research lean in the agile world of UX. Exploring explorations. How to become a great UX designer without a degree. The lifecycle approach to UX design. ADAPTIVE MARKETING: NEW BOOK BY NORM JOHNSTON | Mindshare World. 6 Trends In The Marketing Ecosystem To Prepare For In 2016 | Marketing Insider Group. Is Content Marketing More Effective Than Native Advertising? | Marketing Insider Group. 1,097 Words to Change Your Mind About Content Writing | Marketing Insider Group.

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