10 Questions to Evaluate a Social Media ‘Expert’ – Conversation Marketing. If you know more than 5 people, chances are you now know someone who declares themselves a social media expert.
How can you tell if someone’s claim of expertise is legit? Here’s my quick quiz. Ask each question and take the appropriate action: 1: Do you have a blog? If the expert answers ‘no’, that may be OK. If the expert answers ‘yes’, get the address and go look. Any social media expert has been somehow participating in the conversation for a long time. 2: When did you start in social media? “6 months ago” . “2 years ago”. “In 1992″. 3: What is social media? “Blogging and Twitter and stuff”. “All of the conversations going on between people and people and businesses and such online”. “A trendy term to describe a new kind of mass media”. 4: What’s a social media campaign? “Voting something to the front page of Digg using my proxy server and 35 computers”.
“Developing a great message and then reaching out to people, while giving them an incentive to ‘pass it on’”. Foloseşte eficient canalele Social Media în recrutări. Este evident că reţelele sociale au devenit foarte populare şi sunt un subiect la modă pe toate canalele media.
Ele au devenit un hub de conversaţii între utilizatori dar în același timp și un loc de întâlnire al brandurilor cu consumatorii lor. Cred însă că puțini specialiști în resurse umane le folosesc potenţialul maxim atunci când vine vorba de angajarea de persoane noi in companiile pe care le reprezinta. Motivul principal pentru care se întâmplă acest lucru este că atunci când vine vorba de recrutare se merge pe metoda clasică: postare și promovare anunț, screeningul CV-urilor primite, test, interviu final și angajare. Websiteurile de recrutări ușurează mult acest proces și îl încurajează, însă eu cred că această metodă limitează valoarea unei recrutări prin rețelele sociale. Anunțurile de angajări pot fi instrumente foarte bune de viral marketing și marketing online.
Studiul de caz complet poate fi citit aici. Călin Biriș este Specialist marketing online. Facebook Promotions: What You Need to Know. Are you thinking of running a contest or promotion on Facebook?
Have the rules imposed by Facebook confused you? Look no further. This article will provide an in-depth look at Facebook’s promotional rules. The Tricky Rules Running a contest on Facebook is a powerful way to generate buzz, increase engagement, boost your fan count and build your email list. For several years, the contest rules were fairly loose and Facebook users and page admins could pretty much administer whatever campaigns they wished within the confines of Facebook’s general terms (now called Statement of Rights and Responsibilities). However, in 2009, Facebook severely tightened up their promotion guidelines, causing a great deal of confusion even two years later.
Bottom line, Facebook doesn’t want any explicit involvement in ANY of your contests. Every day, vast numbers of page admins—from small businesses to major brands—administer promotions that violate Facebook’s rules. 13 Hot Facebook Marketing Tips From the Top Pros. 21 Creative Ways To Increase Your Facebook Fanbase. If you build a Facebook Page, will fans come?
This is the great hope for many businesses. However, fans do not magically appear from the Facebook mist. People must be lured to your fan page. And there are some good and bad ways to go about doing this. In this article, I’ll share a big myth and 21 ways to drive more fans to your Facebook fan page. The Big Myth There’s a great myth that once you create a Facebook fan page for your business, the first thing you should do to get fans is invite ALL your friends from your personal profile using the “Suggest to Friends” feature. Unfortunately, this strategy may not be that effective and can, in fact, often backfire. There are several reasons not to use the Suggest to Friends feature: Facebook users can only like up to 500 pages and may wish to be selective. TUTORIAL: Facebook Landing Page Template (PSD Included) As you may already know, I have only recently created a Facebook page for StandOutBlogger (you should become a fan!) And I created a tutorial about How To Create A Facebook Page For Your Blog.
7 New Facebook Changes Impacting Businesses. Facebook pages are changing.
And that means your business strategy will need to change. In fact, Facebook has made many new changes that will impact anyone with a Facebook page. These changes emerged from Facebook’s fMC 2012 Conference. The overall message was that Facebook is looking at pages as a “mission control” point (which is where the MC comes from in the conference title). Here is an overview of the changes and how brands can take advantage of some of the new features. #1: Cover Photo and Profile Image Obviously one of the biggest changes that we all knew was coming was the cover photo.
The new Timeline cover photo. One of the biggest restrictions is the fact that you can’t have any calls to action in your cover photo. The profile picture size has been changed to 180 pixels by 180 pixels. . #2: Larger, Highlighted and Pinned Posts One of Facebook’s mantras during the conference was the way we tell stories with Facebook. Use Highlight to emphasize a particular post.