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Latest Market Reports - Food & Foodservice Industry - npd.com. Trends & Markets. Mobile shopping in Europe will represents 24.7 billion Euros in 2014.

Trends & Markets

The UK is the first mobile commerce market in Europe. One third of all online sales comes from a mobile device in the fourth quarter of 2013. 32% of UK adults make a purchase via their smartphone every month, significantly more than in Sweden (19%), Germany (15%) and France (8%). Over a quarter of European consumers plan to make a purchase via their mobile device in 2014. Poland, Germany and France lead the growth of mcommerce in Europe, with 113% growth expected in Poland, 112% in Germany and 106% in France. RED Interactive. OWN Digital and Harpo Studios teamed up with RED Interactive Agency to re-imagine the centerpiece to Oprah's digital world: Oprah.com.

RED Interactive

The challenge was to build a more engaging and robust experience for fans, as well as a platform that would encourage them to live their best lives possible. From its clean, simple layout, to its easy search and intuitive navigation, the new Oprah.com breaks down every boundary between users and the content they want. The homepage functions as a social media dashboard, with a live feed of content from around the Oprah universe, and personal messages from Oprah, right to her fans. It also features a customizable navigation bar, allowing users to drag site sections (or “Apps”) to the bar for a completely personalized site interface.

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