Estudio de Usos de Internet en Latinoamérica 2010. The Psychology of Sharing. There has been an abundance of research on social media, but to date, no one has asked in a comprehensive way: why do people share?
The Psychology of Sharing reveals groundbreaking research that fills this knowledge gap. This study uncovers: Primary motivations for sharing Six sharing personas Essential steps for marketers aiming to get their content shared Impact of sharing on Information Management Cycle of sharing Enduring role of e-mail in the age of social media. Levels of Social Tech participation. The Pearson Archetypal System.
Móviles.