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Funny eCards, Happy Birthday eCards, and Holiday eCards - Why Good Advertising Works (Even When You Think It Doesn't) - Nigel Hollis. From Best Buy to Old Spice, these 11 great spots show why Madison Avenue is still a $70 billion business I was having dinner with friends the other evening, and one of the guests made a familiar statement.

Why Good Advertising Works (Even When You Think It Doesn't) - Nigel Hollis

"I am not influenced by advertising," she said. For those of us in marketing, this is a familiar thing to hear. I often respond by pointing out that U.S. companies would not invest $70 billion (yes, that's the size of TV's ad market) in something they thought didn't work. Companies expect advertising to produce returns, just like any other investment. They're wrong. Successful advertising rarely succeeds through argument or calls to action. The Secret Science Of Advertising on Devour. The 10 Greatest Marketing Campaigns of All Time.

I’ve always been a little leery of proclaiming anything "the best.

The 10 Greatest Marketing Campaigns of All Time

" I never declared anyone my best friend as a kid because I was afraid my other friends might assume I thought less of them. The 10 Most Successful Ad Campaigns of All Time and How They Came to Be. 3aug 09 The 10 Most Successful Ad Campaigns of All Time and How They Came to Be The point of an advertising campaign is to either sell product, or stick in a person's mind.

The 10 Most Successful Ad Campaigns of All Time and How They Came to Be

I pieced together this guide to the top 10 ad campaigns in the last century. The list itself was provided by Ad Age, as they're the authority on advertising, but all the background research I dug up from various websites and consolidated into this article. Webcomics. Screen-Free Week. The Challenges. IAB Animation. Hair-Raising Subway Ad Blows Away the Competition. Don't Think American Cinema Revolves Around Men? Take A Look Here. Apparently, Hollywood thinks we want to see the same stories over and over.

Don't Think American Cinema Revolves Around Men? Take A Look Here.

This montage of movie trailers may seem like just another funny supercut, but to me it plays like a highlight reel for what's wrong with American cinema. Note as you watch: If the lead isn't a man, what kind of movie is it? And if the lead isn't white, what kind of character is he or she playing in that story? 10 Spectacular Cases of Musicians Selling Out in Ads. With the Super Bowl just around the corner, that means just one thing: A lot of advertisements await millions of Americans this Sunday afternoon, and with Fox reportedly asking $4 million for 30 seconds of ad time during the game, there’s a lot of pressure on advertisers to deliver something memorable.

10 Spectacular Cases of Musicians Selling Out in Ads

We don’t know what to expect from this year’s batch of ads—well, other than the ones that have been censored by other advertisers—but we know what we’re hoping for: Ads in which musicians exchange their credibility for large paychecks and a shot at commercial immortality. Don’t scoff; there’s a long, proud history of this kind of thing, and one that goes a lot farther back than Feist selling “1234″ to Apple. In fact, just last week Tegan and Sara lent their voices to a commercial for Oreo’s newest monstrosities, Cookie Dough and Marshmallow Crispy Oreo Cookies. (Yes, seriously.) #SingItKitty For Three UK Wins For Cutest Commercial. 50 Activities To Promote Digital Media Literacy In Students. Literacy is changing–not at its core necessarily, but certainly at its edges as it expands to include new kinds of “reading.”

50 Activities To Promote Digital Media Literacy In Students

Digital media is quickly replacing traditional media forms as those most accessible to most 21st century learners. The impact of this change is extraordinarily broad, but for now we’ll narrow it down to changes in how learners respond to the media they consume. The most fundamental pattern of formal academia is to read something and then write about it. Sometimes this writing comes in the form of responding to questions, while other time it’s in the form of an essay. And sometimes the reading is watching, playing with, or otherwise interacting with a digital media.

Some of these tasks will look familiar, especially to English teachers. Inanimate Alice - Homepage. ComicsClassroomMETC14. The 20 Best Ads Of 2013. Can a pastry ever be an ad?

The 20 Best Ads Of 2013

What about a video created with a certain brand’s product but that the brand didn’t create? A Twitter attitude? Open Culture. Literacy 2.0:Orchestrating the Media Collage. At the epicenter of the evolving nature of literacy is digital literacy, the term du jour used to describe the skills, expectations, and perspectives involved in living in a technological society.

Literacy 2.0:Orchestrating the Media Collage

How has digital literacy evolved in the 25 years since digital tools began appearing in classrooms? And how can we make it more responsive to our present needs? Writing What You Read. Comics in the Classroom as an Introduction to Genre Study. ReadWriteThink couldn't publish all of this great content without literacy experts to write and review for us.

Comics in the Classroom as an Introduction to Genre Study

If you've got lessons plans, activities, or other ideas you'd like to contribute, we'd love to hear from you. More Find the latest in professional publications, learn new techniques and strategies, and find out how you can connect with other literacy professionals. More Teacher Resources by Grade. Winter London Film & Comic Con (WLFCC) - October 2013 - Cosplay Music Video‏ What Your Favorite Superheros Would Look Like As Soda Bottles. Comics in the Classroom as an Introduction to Genre Study.

Time to Play Cartoon. THE JOE SHUSTER AWARDS. Here is a list of links to webcomics being created by Canadian talent.


The attempt has been made to maintain a listing of current running webcomics. If you know of any links that are incorrect, a webcomic that has ceased, or if you see know of any other Canadian Creators whose webcomics are missing, please send us an e-mail at, with the subject title “Canadian Creators Links” As an inclusive organization, the Canadian Comic Book Creators Awards Association support a creators’ right of expression, the CCBCAA makes no judgements about content. A Broken Winter – – by Kale Night and Archie the RedCat. Media Literacy Project. 33 Infomercial Characters Who Need To Get Their Shit Together. A Catalog That Believes Reality Can Sell Clothes Better Than Photoshop. These are images from the catalog for Debenhams, a British department store. See Why We Have An Absolutely Ridiculous Standard Of Beauty In Just 37 Seconds.

British Airways Digital Billboards Know When A Plane Is Flying Overhead. 50 Beautiful Movie Posters. Excellent Book Covers and Paperbacks. 35 Beautiful Music Album Covers. Advertisement Album cover art is often considered to be one of the “extincted” fields in modern graphics design. In times when digital copies are cheaper and quicker to get, album covers have somehow lost their importance as less and less customers actually buy CDs and LPs in the stores. That’s a pity because album covers can be extremely expressive and convey the message of the album in a number of creative ways. This post attempts to prove exactly that. Music and art go hand in hand.

Below we present 35 excellent examples of beautiful, creative and impressive album covers that will certainly inspire you to head down to the local record shop and start browsing through records and labels. Preload Entire YouTube Videos By Disabling Dash Playback. Collect, curate and share your ideas, inspirations, and projects! Plant a Question, Grow Answers. Topic (required)

Welcome to Creative Academies! Tagxedo - Word Cloud with Styles. World's Best Way to Make & Share Comics. Media Literacy Projects. Media That Matters: Screen. Act. Impact. Morningside Center for Teaching Social Responsibility. Teaching Resources, Lesson Plans, and More - WISE: Working to Improve Schools and Education.

Piktochart- Your Infographic Tool for Customized Design. Infographics & Data Visualizations. MediaAwareness. Media Literacy- for Students and Teachers. Media Literacy - Guests. Media Minute Episode 1: What is media anyway? Media Literacy Fundamentals. What is Media Literacy? Media are powerful forces in the lives of youth. Music, TV, video games, magazines and other media all have a strong influence on how we see the world, an influence that often begins in infancy. To be engaged and critical media consumers, kids need to develop skills and habits of media literacy. These skills include being able to access media on a basic level, to analyze it in a critical way based on certain key concepts, to evaluate it based on that analysis and, finally, to produce media oneself. Canada's Key Concepts of Media Literacy. Digital Differentiation.

Technology is a tool that can be used to help teachers facilitate learning experiences that address the diverse learning needs of all students and help them develop 21st Century Skills. At it's most basic level, digital tools can be used to help students find, understand and use information. When combined with student-driven learning experiences fueled by Essential Questions offering flexible learning paths, it can be the ticket to success. Web 2.0.