Generation on the Go: Creating Branded Content for a Sharing Culture. October 22, 2013 Marketers and PR professionals worldwide are embracing branded content to promote products and services, generate sales leads, establish thought leadership and build brand awareness. Marketers are realizing that print ads, TV commercials and banner ads aren’t enough anymore. Branded content offers a deeper, more meaningful experience for information-hungry consumers. But creating engaging content for compelling websites, Facebook pages, e-newsletters and white papers is just part of the equation. According to Forrester Research, mobile is driving a “second Internet revolution.” However, the revolution isn’t restricted to smartphones and tablets.
Mobile devices are replacing telephones, calculators, watches, cameras, maps, gift cards, boarding passes, movie tickets, stereo systems and TVs. Aside from taking photos or playing our favorite tunes, mobile devices allow people to continuously graze on information throughout the day. People share content for many reasons. Tips from innovators. 10 signs your content marketing campaign is dying. If "dead in the water" describes your content marketing campaign, you are in big trouble.
How do you know when your campaign is headed for the rocks? How do you fix it? Here are some reasons why content marketing campaigns fail, and how to fix them: 1. You don't know who you're talking to. If your audience is nebulous, then your content marketing campaign will be, too. The fix: Figure out who you are serving and how your product or service helps alleviate their pain. [RELATED: Learn how to create content that sticks for the long haul at our December NYC summit.] 2.
You wouldn't build a house or business without a plan, so why would you try to connect with your audience without one? If you're putting out content but not getting the return you expect, it might be because you haven't defined your goals and determined how the individual pieces fit into the whole. The fix: Create a strategy. 3. Did you notice how many people published posts about twerking and Miley Cyrus? 4. 5. 6. 7. 8. 9. 10. 5 tactics to cultivate your brand using social media.
Is your brand an integral part of your social media strategy? If not, you’re missing an important marketing opportunity. Through the effective use of social media, you can humanize your brand and increase its power As a marketer, building your brand is an integral element of developing your business. The fact that many speakers at the BlogWorld & New Media Expo, including Amy Porterfield, Ric Dragon and Dino Dogan, consistently mentioned branding as a core element of social media strength reflects that many practitioners overlook this critical opportunity. To integrate your brand into your social media efforts, here are five tactics to cultivate your brand and expand its reach.
Give your brand a human voice (or other sounds) on social media. While many marketers consider the branding basics in their social media plans, they often overlook the ways that social media can strengthen and enhance their brand in ways beyond the logo, colors and placement. News Media use of social media. 6 steps to getting more of the right people paying attention to you. This post was written by author, social Web strategist and community builder Liz Strauss. She is the author of Successful-Blog.com and is a co-founder of SOBCon. Strauss will be speaking at SOBCon 2011, which will be held in Chicago from April 29 to May 1.
Here we are with a blog, a Twitter account, and profiles all over the Web. The problem is that getting traction from any of these outlets seems to be taking forever. We’ve shown up on the newest, coolest, hottest, most talked-about venues. Yet any message we send seems to find only a handful people ready to listen — and not all of them are ready to act when we ask. The process isn’t nearly as easy as we were led to believe. How do we get the right people to pay attention to what we’re doing for them? Talk to the fans you already have. It comes down to this: If you want folks to pay attention to you, start by paying attention to them. Image credit: Liz Strauss. Most Communities Designed For Lurkers. Most community platforms and strategies are sadly designed to attract lurkers. Lurkers are individuals who visit a community to satisfy their informational needs, not their social needs.
They don't need to participate to satisfy their informational needs, so they lurk. Most communities have so many lurkers because they are set up to cater to information seekers. This is defines their strategies for growth, content and getting registered members. 1) Growth If you try to growth through mass-promotional means, you will attract a lot of lurkers. If you grow too fast, individuals wont receive any personal attention when they join. If you do promote then obey the basic principle of growing a community; promote what's happening within the community, not the community itself. 2) Content Focus on interactions, not content. The best content is about the members and interactions, it ensures members participate to satisfy their emotional needs. 3) Registered members. Are You Guilty of Silo Marketing? 3 Tips to Help You Integrate Social Media Efforts. Susan Gunelius By Susan Gunelius; CEO, KeySplash Creative, Inc.; Author, “30-Minute Social Media Marketing” As you know, social media marketing is no longer just a business opportunity.
Today, social media marketing is a strategic imperative, and the worst action when it comes to marketing a brand or business using the tools of the social web is no action at all. However, your social media marketing efforts cannot stand alone if you want to achieve the highest levels of success. In other words, silo marketing doesn’t work on the social web. Here are three tips to follow to ensure your social media marketing initiatives are fully integrated with your overall marketing plan (for more, check out “30-Minute Social Media Marketing”): 1. 2. 3. Think of it this way: Social media marketing is a very audience-centric communications channel, while traditional marketing is more of a destination-centric channel. Today, silo marketing leads to audience confusion.
You may also be interested in... Social Media Success Is Just About One Thing: Empathy. Everyone is using social media today. We are all desperately trying to figure out how to use this new channel of communication – for personal reasons, for business reasons, to network, to learn. In large part, the reason we struggle with this new channel is that we don’t understand the basic foundation of social media. Ready? Here it is: You need to ask what people want before you start talking. Empathy is the key to social media success. Unlike other communication channels, the power is placed in the hands of the audience, not the speaker. One thing with three steps: Most of us aren’t good listeners. Know who you are: How would you feel if – suddenly, and without warning – I start talking about something else entirely in this blog.
Know who I want to reach: Another reason social media marketing is so daunting for most people is they get caught up questions like: should I facebook, LinkedIn, or Twitter? Who are you going after? Know how to listen: What’s The ROI Of Social Media? Why Brands Need To Embrace Online Culture [INFOGRAPHIC]
Social Media is a Waste of Time. If you are like most small businesses, you and your team are stretched thin. If you even have a team. All day long you are servicing customers, delivering products, managing finances and doing whatever it takes to keep your business up and running. The last thing you need is to waste time. But for many small businesses, that’s exactly what they are doing when it comes to marketing with social media.
The typical small business Facebook page is a ghost town. It might have some pictures of the business, a few posts about an event six months ago, and a handful of followers who joined when the page launched. It’s hard to resist the promise of marketing in social media. To make the most of your social media marketing, you need to have a plan. Here are six steps to make sure you don’t waste time in social media: 1. You know that location is everything in business, so make sure you are in the right place. 2. 3. Everyone loves a deal, and they love to share it when they find one. 4. 5. 6. Harvard Business Review-Secrets of Social Media Revealed 50 Years Ago - David Aaker - The Conversation - By David Aaker | 8:00 AM June 17, 2011 Almost 50 years ago Ernest Dichter, the father of motivation research, did a large study of word of mouth persuasion that revealed secrets of how to use social media to build brands and businesses.
The study was reported in a 1966 article in HBR. A major Dichter finding, very relevant today, was the identification of four motivations for a person to communicate about brands. The first (about 33% of the cases) is because of product-involvement. The experience is so novel and pleasurable that it must be shared. The second (about 24%) is self-involvement. Looking at the social media role in brand building, I suspect that these same four motivations explain why some brands have been successful in using social media.
A second finding was that listeners are primarily concerned with two conditions. A third finding was that recommenders had on average a huge impact on purchase running to 80% for some products.