3 Facebook Marketing Myths | BNET. Create and Optimize Facebook Content Advice from Alison Zarrella. Note from Beth: Alison Zarella is the co-author of the recently published “The Facebook Marketing Book.” I received a review copy from O’Reilly. The book is not only an excellent reference for many Facebook questions, but also provides tactical recommendations for an effective Facebook content, engagement, and measurement strategy. 1. You’ve just co-written a book with your husband, Dan Zarrella called “The Facebook Marketing Book.” What was it like to co-write a book with your spouse?
We wrote this book while we were in the middle of planning a wedding, and were actually editing on our honeymoon. But that’s just the way we are. 2. The key with using any of Facebook’s features is to take full advantage of the tools available to you. 3. One of the quickest and easiest ways to differentiate your Page is through content. 4. I can’t stress enough how important it is to plan ahead so you aren’t scrambling to come up with a post at the last minute. 5. 6. 7. Why Most Facebook Marketing Doesn't Work. For almost four years, since the Facebook Platform was launched, I have been involved in delivering Facebook apps for top brands such as CBS, NBC, Lifetime, Universal Music, Visa and more.
Here's what we have learned doesn't work, and more importantly, what does work. First, deep campaigns don't work. Digital agencies love deep, expensive campaigns on Facebook, with tons of pages, interaction, and art. It fits in with how agencies build microsites and websites, and justifies the $100,000-plus price tag that they like to charge. Examples include lightweight games, prediction contests, treasure hunts where you include friends, and such. Guest author Peter Yared is the vice president and general manager of Webtrend Apps, a platform used by top brands to engage their customers on Facebook, iPhone and Android. They do not like to spend 20 or 30 minutes on a single brand's page, unless they are consuming innovative, funny, or exclusive content.
Lots of Apps on One Tab Don't Work. How Brands Should Think About Facebook: a Loyalty Program | Digital. 10 Tips for Building an Engaged Facebook Community. While Facebook is a great platform for connecting with your audience and potential consumers, the social media site is not going to do the job of engaging them for you. The audience is definitely there, but even if you have developed a Facebook dream team, actually engaging with it is a nonstop process that demands continuous testing, listening and tweaking. What you shouldn't do is drown your community in a sea of posts and content. Inundating your "likes" with a barrage of status updates and content doesn't mean they're going to jump into the conversation by default.
In fact, it might alienate them. With that in mind, Monte Lutz, SVP/group head for Edelman Digital, provides 10 tips for building an engaged community on Facebook. Tip 1: Don’t talk about yourself. Tip 2: Be honest and respectful. Tip 3: Always be asking. Tip 4: Find your voice and your cadence. Tip 5: Give exclusive access. Tip 6: Celebrate your audience. Tip 7: Reward "likes" for bringing their friends. New report says millennials aren’t looking at Facebook pages - Vote for the best company in Orlando's business competition.
File art According to a news study, millennials are not frequently surfing Facebook Fan Pages once they log onto the social network. According to a recent report released by three university professors from across the country, millennials are not frequently surfing Facebook fan pages once they log onto the social network. Dr. Tina McCorkindale, assistant professor of communications at Appalachian State University, Dr. Marcia DiStaso, assistant professor of communications at Pennsylvania State University, and Dr. Hilary Fussell-Sisco, assistant professor of public relations at Quinnipiac University, completed the research. The report, which was released at the International Public Relations Research Conference last month, found that 69 percent of the 414 respondents, who were between the ages of 18 and 29, “rarely or never” visited Facebook Fan pages. Among those corporations that were liked by the respondents were: Coca-Cola (NYSE: CCH); Target Corp.