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Alison Zarrella rocked my world. Until today, one of the certainties of life has been the knowledge that if I asked a social marketer to name the biggest Facebook marketing myth, the instant response would be, "The biggest myth of Facebook marketing is that you don't need to do it." But Alison is definitely a social media consultant and, with husband Dan, coauthor of The Facebook Marketing Book (O'Reilly, 2011). And I asked her the question. And she didn't give the stock answer.
Note from Beth: Alison Zarella is the co-author of the recently published “ The Facebook Marketing Book .” I received a review copy from O’Reilly. The book is not only an excellent reference for many Facebook questions, but also provides tactical recommendations for an effective Facebook content, engagement, and measurement strategy. 1. You’ve just co-written a book with your husband, Dan Zarrella called “The Facebook Marketing Book.” What was it like to co-write a book with your spouse?
For almost four years, since the Facebook Platform was launched, I have been involved in delivering Facebook apps for top brands such as CBS, NBC, Lifetime, Universal Music, Visa and more. Here's what we have learned doesn't work, and more importantly, what does work. First, deep campaigns don't work. Digital agencies love deep, expensive campaigns on Facebook, with tons of pages, interaction, and art. It fits in with how agencies build microsites and websites, and justifies the $100,000-plus price tag that they like to charge. Examples include lightweight games, prediction contests, treasure hunts where you include friends, and such.
While Facebook is a great platform for connecting with your audience and potential consumers, the social media site is not going to do the job of engaging them for you.
Athima Chansanchai – 461 days As 2011 winds down, one thing seems destined for more connections in 2012: social networking, with sites that reach 1.2 billion users, 82 percent of the world’s online population. A recent report has the potential of blowing any doubts away about the influence of Facebook, Twitter, LinkedIn and others of its ilk with the revelation that social networking accounts for nearly 1 in every 5 online minutes. The global Web analytics company comScore just released the report , "It's a Social World: Top 10 Need-to-Knows About Social Networking and Where It's Headed." According to it, Facebook rules the rest, reaching "more than half of the world's global audience (55 percent)" and having accounted for "approximately 3 in every 4 minutes spent on social networking sites and 1 in every 7 minutes spent online around the world."
File art According to a news study, millennials are not frequently surfing Facebook Fan Pages once they log onto the social network. According to a recent report released by three university professors from across the country, millennials are not frequently surfing Facebook fan pages once they log onto the social network. Dr. Tina McCorkindale , assistant professor of communications at Appalachian State University, Dr.