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Braintree , an online payments gateway provider, is hoping to make it easier for developers to start integrating payments immediately. For background, Braintree powers and automates online and mobile payments for merchants and companies online. The company provides a merchant account, payment gateway, recurring billing, credit card storage, support for mobile and international payments, and PCI Compliance solutions. Previously, developers couldn’t access Braintree’s full suite of tools until they were approved by the company. Now, Braintree has opened slightly to allow developers to create test transactions and explore the provider’s features and client libraries prior to being approved as a payments operator. The company says that this is important because trial integrations and speed to market are crucial to online merchants.
Today, a company called BodeTree is launching a new web-based solution to help small business owners make better sense of their financial data. Like another new startup in the SMB realm (that being InvoiceASAP ), BodeTree is also leveraging QuickBooks to help import data into its service, but instead of focusing on online invoicing and payments, BodeTree wants to provide business owners with a real-time dashboard view of their financials, plus access to detailed reporting and analysis. But wait! Don’t fall asleep yet! BodeTree is actually kind of interesting, despite existing in the relatively boring financial software space. Even CEO Christopher Myers agrees.
A Tel Aviv startup, WalkMe , aims to do for your website what your UX team should have already done: make it easier for your users to understand. The service creates little pop-up bubbles over various points in order to lead your users through a typical interaction, be it a bank website or a complex social tool. These aren’t videos that run in the corner. Instead, every time you complete an action the system pops up a new bubble for the next step.
So you have your website set up with all the necessary features , but what about customer feedback? You have to be prepared to field the questions and concerns of your users, and nothing really does that better than a form. In one simple form, you can open your business up to constant feedback, while still maintaining an air of privacy and professionalism that a simple contact page can't do. Forms can be done by a professional programmer, but why waste money when you have so many intuitive web-based form builders available at a fraction of the price?