Moolah Media Announces Mobile Display Network To Take On “Blind” Competitors. Moolah Media may be focused on performance-based mobile ads, but it isn’t ignoring the display advertising side of things — today it’s announcing a display network of its own. CEO Shawn Scheuer says a display network has always been on the company’s road map. By opening up more inventory, this is another way to serve Moolah’s existing advertisers. Before this, he says the company wasn’t able to meet the existing demand. Moolah has said it’s bringing in advertisers whose needs aren’t being addressed by most other mobile networks. Instead of paying publishers by the impression or click, Moolah charges based on the metrics that matter to direct-response marketers, such as form submissions and phone calls. In January, the company said it helped 50 advertisers launch their first mobile campaign. Scheuer’s hope is that these advertisers will now skip the big ad networks entirely and come directly to Moolah with their display needs.
Track Who’s Tracking You With Mozilla Collusion. LONG BEACH, Calif. — Mozilla CEO Gary Kovacs took the TED stage Tuesday morning to introduce Collusion, a Firefox browser add-on that lets you track who’s tracking you across the web for behavioral targeting purposes. Describing the medium as “an area of consumer protection that’s almost entirely naked,” Kovacs argued that the price we’re now being asked to pay for connectivenss is our privacy, and in turn, it’s “now time for us to watch the watchers.”
Collusion looks to offer more transparency to users by creating a visualization of how your data is being spread to different companies as you navigate the web. Each time it detects data being sent to a behavioral tracker, it creates a red (advertisers), grey (websites) or blue dot on the visualization and shows the links between the sites you visit and the trackers they work with. Image Credit: James Duncan Davidson, TED. List of advertising networks.
Guide to mobile advertising networks (2011) Other guides in this series:• Guide to mobile agencies• Guide to mobile industry awards• Compendium of global mobile stats• The insiders' guides to world’s top mobile markets The guide to mobile advertising networks Welcome to the mobiThinking guide to mobile advertising networks.
This is the only place advertisers and publishers can get the real and detailed information required when choosing an ad network to run their mobile campaign or monetize their mobile Web site or app. All data is supplied directly by the networks. mobiThinking is working on the 2014 version of the guide. We would like to hear your recommendations as mobile advertisers or publishers for mobile ad networks that should be profiled in this version of the guide. Find out more here. Three facts you need to know about mobile ad networks: No ad network is dominant. If you're new to mobile ad networks, perhaps start with this step-by-step primer on picking a mobile ad network.
Definitions This guide is frequently reviewed. Mobile-marketing.pdf (objeto application/pdf)