6 Tools to Build a Mobile App on the Cheap. Create Free Mobile Sites or Pro Cell Phone Websites | DudaMobile. Apsalar Lets You Customize Your Mobile App For Users Based On Their Behavior. Apsalar, a San Francisco-based mobile analytics startup, is giving developers more precision in how they target their users. The company is launching something called “Advanced User Segments” today. In plain English, that means that developers can change the way their app works or send targeted promotions to consumers based on how valuable or engaged they are in the app. An app maker can target users based on how much they spend, their location, their lifetime value, their engagement level, whether they use iOS or Android, or custom events like whether they got past Level 5 or opened a shopping chart.
So for example, a developer could send notifications or show ads for their new game to a user who has spent more than $5 and stopped coming back to the original game. Or they could target a user who was thinking of buying a virtual item with a discount on the good. This is the kind of precision that can separate top-grossing games from mediocre ones. With Another $1.5M, Appboy Launches App Management Platform, Hootsuite CEO Joins Board. App developers want to make kick ass applications that users want to download, and — let me go out on a limb here — they also want to make money. Monetizing apps can be tough, but with a more complete picture of how their users are interacting with their app, the opportunities to bring in more revenue become clearer — as does the way to better user experiences. Back in November, we covered Appboy, a startup on a mission to enable app developers to expand, engage, and better understand their user base — and, in turn, make more money.
The New York City-based startup had just closed a $1 million round of seed funding, led by Blumberg Capital, with participation from Metamorphic Ventures, Accelerator Ventures, Bullpen Capital and T5 Capital. Today, the company is announcing an additional $1.5 million in follow-on seed funding led by the very same cast of investors. Why the quick follow-on investment? When we first covered Appboy in November, the startup was just entering private beta. Parse, The Mobile Back-End Startup, Comes Out Of Beta With 10,000 Developers Aboard. Parse, the San Francisco-based startup that’s trying to bill itself as the “Heroku of mobile,” is coming out of the gate with some nice momentum. The company, which streamlines the development process for mobile apps by letting developers basically outsource their application’s server-side backend, is coming out of beta today.
There are more than 10,000 developers who have signed up including 955 Dreams, which is behind those immersive iPad apps like Band of the Day and The History of Jazz. The company adds that those numbers are growing at about 40 percent month-over-month. “There’s this trend underway with apps increasingly resting on web services. Years ago, people said you would be crazy to run your apps in the cloud,” said Tikhon Bernstam, who co-founded Parse after co-founding Scribd. (For those unaware, Heroku was Y Combinator’s biggest exit to date with its $212 million sale to Salesforce. With the move, Parse is introducing pricing for access.
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