Go Ask Grandma: How To Design For “Normals” Editor’s Note: This guest post is written by Nir Eyal (@nireyal) and Katy Fike, PhD (@innovate50).
Katy is a gerontologist and partner at Innovate50 while Nir is a founder of two startups and blogs about technology and behavior design at nirandfar.com. As web watchers, entrepreneurs, and investors search for the next big thing, they’d be wise to focus on innovations that can be easily adopted by technology novices. A recent string of companies, including Groupon and Pinterest, have found success outside the early-adopter digerati by building products simple enough to be used by just about anyone. Designing with tech novices in mind can mean the difference between staying niche and going mainstream.
Venture Capital. Competitors/Industry. Startup Ecosystem: Predator vs. Prey [Infographic] Blog Post Material.