Study: Enterprises Want More Marketing Data, But They Don’t Know What To Do With It. Online marketers and advertising are getting access to more and more data, but that’s not enough, according to the 2012 Digital Marketing 2.0 Study commissioned by ad company DataXu. More than 350 “enterprise decision makers” in management, marketing, communications, digital, IT and social media were surveyed, and 75 percent of them said that data will help them improve their businesses.
However, 58 percent said they didn’t have the skills and technology needed to analyze marketing data, while more than 70 percent said the same about customer data. “We know about Facebook and Google and other Internet service companies leading the charge in dealing with big data,” DataXu co-founder and CEO Mike Baker told me. Other large companies know “they need to get in the game,” but “they don’t have the training or the tools to actually realize these efficiencies.”
The study was conducted by social media consultancy Human 1.0 and nonprofit Society for New Communications Research. Pontiflex Launches Self-Serve Version Of Its “Mobile Signup” Ads. Pontiflex, a company focused on what it calls “mobile signup” ads, is reaching out to smaller advertisers today with the launch of AdLeads, its self-serve platform. Co-founder and CEO Zephrin Lasker says this has always been one of his goals for the company, ever since it launched five years ago — to allow any business, regardless of size, to pay for marketing leads collected via Pontiflex ads (advertisers only pay when someone actually enters their contact information into a sign-up form). With the growing importance of mobile, Lasker says this is “the next big step” beyond Google AdWords for many small businesses. “We’re on our phones all the time,” he says. “They might as well be taped to our foreheads. Anybody from a small business owner to a media planner can tell that everybody’s attention has shifted.”
Lasker also walked me through the process of creating and managing a campaign in Pontiflex. More than 300 businesses participated in the AdLeads beta test. Facebook Tests Letting Advertisers Optimize For Results Such As Page Likes Or App Installs. Advertisers looking for higher ROI from their Facebook self-serve ads may soon see some new tools.
Facebook tells us its testing new features like “Objectives” which lets advertisers ask Facebook to “Show this to people who are more likely to: [Like my Page] or [Install my app] or [Click on my ad or sponsored story]“. It’s also trying a simpler interface and allowing more targeting options to be layered. The test is a response to comments from advertisers who wanted “more guidance on how to optimize their campaigns based on their marketing goals.” By using it’s data of which users frequently Like Pages or install apps to help advertisers, Facebook could get them better results and encourage them to spend more. With the test features, advertisers can specify the action that they want to their ads to achieve.
Most advertisers go into the self-serve interface with particular goals in mind, and this lets them communicate these goals to Facebook. Right Media Data Providers. Right Media Understands the Importance of Meaningful Data Data Providers: A Primer Data providers are changing the advertising landscape by focusing on who sees ads rather than where ads appear. Here is how it works: When consumers go to certain web sites, the page places a tag (or “cookie”) within the browser – tracking that a particular browser visited a particular site. In some cases, a data provider (which can also be described as a data “collector”) pays the web site for the ability to do this. Web sites and data providers leverage the collected information to segment consumers into groups. Trends Among Data Provider Companies Data providers are playing a key role in accelerating the shift of advertising dollars from traditional media buys to online media.
As marketers shift from targeting relevant content to targeting relevant audiences (independent of content), there is a greater emphasis on identifying and aggregating online users into specific buckets or “segments.” Google Edges Closer to Facebook as US Display Advertising Becomes Two-Horse Race. Global ad revenues at Facebook to reach $6.1 billion in 2012 NEW YORK, NY (February 22, 2012)—Facebook passed Yahoo! Last year to become the top display advertising seller in the US, but the company’s lead may be short-lived. Google’s display business is growing faster than anticipated—and is set to surpass Facebook’s next year, according to a new forecast by eMarketer.
Display Advertising Revenues: Net US display advertising revenues at Google reached $1.71 billion in 2011, just below the $1.73 billion Facebook earned the same year, according to eMarketer. This year, US display revenue growth at both companies will be nearly identical—around 48% year over year—with Facebook expected to earn $2.58 billion in revenue, compared to Google at $2.54 billion, eMarketer estimates.
Google is expected to surpass Facebook in 2013, when the company’s US display revenues grow 45.3% to $3.68 billion, eMarketer estimates. Both companies are pulling away from other contenders in the display category. Google's $2.5 Billion In Display Advertising Might Already Be Bigger Than Yahoo's. Yahoo gave up on the search business when it struck its partnership with Microsoft, and now it’s focussed on its strength, which is online display advertising. Yesterday, Yahoo reported a 17 percent increase in display revenues on Yahoo-owned sites.
CEO Carol Bartz told analysts on the conference call: “We are running really fast. We are not going to give up this leadership in display very easily.” But that leadership is already being threatened. Google, which has always trounced Yahoo in search, may soon surpass it in display revenues as well. How does that compare to Yahoo?
But that is being generous because most of Yahoo’s affiliate revenue is actually search. Whatever the number, the gap isn’t too large. If Yahoo hasn’t already lost its leadership in display advertising, it is in danger of losing it very soon. A significantly larger percentage of Google’s display revenue is distributed to third party publishers than the percentage of Yahoo!’ A-criteo-cresceu-para-us--200-milhoes-em-receitas-anuais-e-350-funcionarios-125341838. SÃO PAULO, 11 de julho de 2011 /PRNewswire/ -- Hoje a Criteo anuncia que a sua receita anual cresceu de zero para US$ 200 milhões (R$ 314 milhões) em três anos.
Nesse período, o número de empregados na empresa aumentou de 20 para 350 e a empresa se expandiu lucrativamente em 20 países na América, Europa e Ásia. O crescimento da Criteo indica uma mudança do marketing online – traduzindo, a emergência de uma nova categoria de expansão da busca. A Criteo melhora a experiência dos usuários e os ajuda a descobrir ofertas de produtos altamente relevantes através do retargeting personalizado. Ao mesmo tempo, melhora a taxa de conversão total do website anunciante e então aumenta de maneira rentável as vendas totais do mesmo. Foi em Maio de 2008 que a Criteo entregou o seu primeiro clique para um anunciante. Hoje gera milhões de leads por dia. Criteo traz performance aos anunciantes: Sobre a Criteo A Criteo expande os orçamentos de busca dos maiores anunciantes de ecommerce em vinte países. The tagnology company - BI, Omniture, Adobe, Atlas, Analytics, Adserver, Richmedia, Mobile, Performance, Unica | AUNICA.
As of January 1, 2014 the Internet Corporation for Assigned Names and Numbers (ICANN) will mandate that all ICANN accredited registrars begin verifying the Registrant WHOIS contact information for all new domain registrations and Registrant contact modifications. Why this domain has been suspended Email address has not been verified.This is a new domain registration and the Registrant email address has not been verified. The Registrant contact data for this domain was modified but still requires verification.Specifically the First Name, Last Name and/or email address have been changed and never verified. If you're the site owner, reactivate your site Ab 1.
Januar 2014 sind alle ICANN-zugelassenen Registrierungsstellen gemäß der Internet Corporation for Assigned Names and Numbers (ICANN) verpflichtet, die WHOIS-Kontaktdaten aller neuen Domänenregistrierungen, sowie Kontaktänderungen der Registranten zu überprüfen. Warum diese Domäne gesperrt wurde Por qué se ha suspendido este dominio 该域为何被挂起. Navegg e BTBuckets: Serviços de "Behavioral Targeting" no Brasil. Este post é o primeiro da série “BrasilStart” em que iremos mapear os diversos mercados na web brasileira para identificar as startups que atuam em cada segmento e possíveis oportunidades de maneira contextualizada.
Assine nosso Feed RSS para acompanhar semanalmente ou nos siga no Twitter. O conceito de behavioral targeting, ou segmentação comportamental, representa a capacidade de entregar mensagens contextualizadas aos usuários durante sua navegação. Para personalizar o conteúdo e dar contexto a estas mensagens, as empresas precisam saber coisas sobre você, como: o que você gosta, o que você leu, o que você comprou. As informações coletadas podem ser usadas de diversas maneiras, como por exemplo para recomendação de produtos, de conteúdo, e seu uso mais comum é voltado para otimização de publicidade, principalmente para anúncios display (banners). A segmentação comportamental permite selecionar e publicar anúncios mais relevantes para cada usuário. Privacidade e Questões Legais.
Navegg, player of choice de segmentação de audiência, lança auto-serviço para plano gratuito. Quem envia novidades é o Adriano Brandão, um dos fundadores da Navegg , a startup de segmentação de audiência online que foi comprada pelo Buscapé no início do ano passado. “Desde nossa entrada no Buscapé as coisas mudaram bastante, claro. Creio que o ponto principal tem a ver com as diversas sinergias que existem entre a Navegg e as demais empresas do grupo. Isso tem alavancado muitos negócios e oportunidades. Se no começo de nossa operação o principal ativo da Navegg era seu mecanismo de profiling, hoje sem dúvida o maior valor da empresa é o alcance que nossa tecnologia tem na rede.
Analisamos a navegação de mais de 70 milhões de internautas, a maioria na América Latina. Somos o “player of choice” no mercado de dados de internautas LatAm. Nesta semana foi ao ar um projeto super importante para a evolução do Navegg como empresa: agora é possível contratar online os serviços da Navegg, em esquema self-service. A cara da web brasileira Google+ Why RTB is a game-changer for digital ads | Archive. Real-time bidding is set to revolutionise not only how media is purchased, but how campaigns are planned and created and even the skills marketers need. “It is early days, but real time-bidding (RTB) is going to be as big an initiative in Europe as it is in the US, where we are seeing triple-digit increases in our ROI,” predicts Daphne Sacco, director of internet marketing at eBay International.
BSkyB has also been an early adopter of RTB in display advertising. In July 2010, it accounted for around 2% of Sky’s display adspend. By January 2011, this had grown to 18%. Matthew Turner, head of online sales and marketing at Sky, hopes this will reach 50% by 2013. “It’s not a linear progression more two steps forward, one step back but we are increasing our activity in the area,” he says. For those companies that have already adopted RTB, changes are afoot. “It is about managing data,” he says. Sacco agrees. RTB is also having an impact on creative. RTB is also changing mobile display. People Don't Want Personalized Ads. What Should Marketers Do? Predictions 2012 #3: The Facebook Ad Network. For my third prediction of the year, I’m going with one just a tad bit less obvious than “Facebook will go public.” There seems to be no doubt about that event occurring this year, though I’ve certainly heard intelligent folks argue that Facebook can and should figure out how to stay private.
I’ve argued that Facebook ought to be a public company, if only to be held (somewhat) accountable given all the data it has on our lives. But this prediction has to do with Facebook announcing and then launching a web-wide advertising network along the lines of Google’s AdSense. I’ve talked about this for years (short handing it as “FaceSense,”) and I’ve asked Mark Zuckerberg, Carolyn Everson, Bret Taylor, and Sheryl Sandberg about it on stage and off. I predict that line will change in 2012. . - Once public, Facebook will need to keep demonstrating new lines of revenue and growth. Critical to the success and rollout of Facebook’s web ads will be two key factors. Related: Predictions 2011. Quattro Alums Launch Mobile Targeting Startup Adelphic, Raise $2M. Two mobile veterans who worked together at Quattro Wireless, the mobile ad network that formed the basis of Apple’s iAd program, are announcing a new company today called Adelphic Mobile.
Jennifer Lum, who was the vice president of ad ops at Quattro, tells me that me that she teamed up with her Quattro colleague Changfeng Wang because they wanted to tackle some of the unsolved problems in mobile advertising. Specifically, she says that Wang has developed new “AudienceCube” targeting technology that should help “unlock” the brand badges for mobile campaigns, giving advertisers new insight about who exactly their ads are reaching. Adelphic’s Predictive Data Platform can be sold to advertisers and publishers to help them optimize campaigns. For example, Lum says Adelphic could partner with a publisher like TechCrunch to use predictive modeling to determine which members of its readership are likely to fall into a specific demographic, and to target ads based on those predictions.
Facebook Display Ads On Third-Party Sites? It’s Already Doing It For Facebook.com (On Google’s Network) There has been some speculation about when Facebook might launch an advertising network to run on sites apart from its own, using its trove of data on what its 845 million users like and share. But while the company has been silent on whether it plans to do this, it has also quietly moved into display ads in the wider world of the Internet — via a series of ads for Facebook itself. And one of its ad network partners, ironically, has also been one of its biggest competitors: Google. Facebook’s ads on Google’s AdSense network — brought to our attention by a tip from a reader — have been live for about six months already, TechCrunch understands, as part of a bigger display campaign running for the past couple of years (one other sighting here from Josh about a year ago).
At this point, it looks like those ads are only for Facebook itself. Yes, they’re being run to further boost their 845-million monthly active user base. Navegg Lança Plano Self-Service Gratuito para Editores e Startups. A Navegg, a startup de segmentação de audiência online que foi comprada pelo Buscapé no início do ano passado, lançou nesta semana um importante projeto para a evolução da empresa: agora é possível contratar online os serviços da Navegg, em esquema self-service. É só se cadastrar, colocar a tag no site e começar a usar. E a grande novidade é que um dos planos é 100% gratuito, isso sem limite de tempo nem de tráfego. “Nosso objetivo é oferecer nossos serviços a todos os tipos de sites, desde blogs pessoais até grande editores.
É a segmentação de audiência ao alcance de todos,” disse Adriano Brandão, um dos fundadores da Navegg. Além da versão grátis, existem outros três planos: Com a solução da Navegg, é possível segmentar a audiência de um site, de acordo com sete critérios: GêneroIdadeEscolaridadeDispositivosLocalizaçãoConteúdos de interesseIntenção de compra A Navegg já possui clientes importantes como a Abril, Samba Tech, O Globo e boo-box. Opera Snaps Up Mobile Theory, 4th Screen For $26M In Mobile Ad Push.
Trend-Based Ad Targeter Taykey Goes Cross-Platform, Adds Kevin Rose As Adviser. Facebook Warns Brands that Scale in Social Won't Come For Free | Digital. App Analytics Startup Kontagent Grew 500 Percent Last Year. Big Data Collection And Analysis Platform Connotate Acquires Competitor Fetch Technologies. SMTP Email | SMTP relays | Mail SMTP Server - SendGrid.com | Sendgrid. Social Retargeting Ad Network RadiumOne Raising A $50M Round At A $500M Valuation.
Buddy Media Acquires Social Ad-Buying Tool Brighter Option To Sync Paid and Owned Marketing. Ad Startup Rocket Fuel Just Had Its First Profitable Quarter. ReTargeter Aims To Make Display Ads Relevant Again (TCTV) Brands Targeting Shoppers – Not Just Consumers – On Retailer Websites Says HookLogic CEO Opdyke. MCAdExc_Insight_Mar2011.pdf (objeto application/pdf) The Economics of Online Advertising Industry. s04_ads_doubleclick.pdf (objeto application/pdf) Online Advertising Business 101. Mike On Ads » Blog Archive » Exchange v. Network, Part I: What’s the difference? Intro to Ad Serving - Industry Reference - AppNexus Documentation.
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