eBehavior :: Inteligência para E-commerce. BuscaPé compra empresa especializada em algoritmos de recomendação de produtos em sites | Zeros e Uns. Atualizada às 12h20 O grupo BuscaPé – dono de empresas de comércio eletrônico como o site de comparação de preços que deu nome ao grupo, a empresa de pesquisas eBit, o site de anúncios e classificados QueBarato e outros – confirmou na manhã desta segunda-feira com exclusividade à Exame que acaba de comprar a empresa de marketing comportamental eBehavior.
Pelo acordo, o site torna-se dono de 75% da empresa especializada em analisar o perfil dos usuários de lojas virtuais para recomendar produtos de seu interesse. O negócio da eBehavior é aplicar algoritmos que ajudem as empresas a entender o gosto de seus consumidores e sugerir compras que estejam de acordo com suas preferências. Seu sistema recomenda produtos em lojas virtuais e facilita a realização de campanhas de marketing especializadas. “Ajudamos os clientes a aumentar as vendas de 10% a 30%”, diz André Franken, diretor de tecnologia da eBehavior. A empresa foi fundada por Franken e mais dois sócios em janeiro deste ano, em Curitiba.
Ahead Of US Launch, Wrapp Opens Its SoMo Gift Card App For Business In The UK. With $10.5 million in funding behind it, Wrapp, an app that lets users buy gift cards from a variety of retailers and send them on as presents, is now launching in the UK as both an Android and Apple app, its first step beyond Sweden in an international strategy that will also see the company come to the U.S. later this year. To kick off the service, the app is offering gift cards from a variety of top UK retailers — a sign not only of how these shops believe enough in the product to give it a try, but a mark of where the app’s creators are looking to pitch the business longer term. The list includes ASOS; the retail group Aurora Fashions (which includes high street fixtures Coast, Oasis; Warehouse and Karen Millen); and the gym chain Fitness First. Wrapp only launched in mid-November 2011 in Sweden but in that time it has seen some impressive growth, with 150,000 consumers buying nearly 1 million gift cards since opening for business.
But there is also a limit to how far this will go. Listus | Um novo conceito em listas de presentes. Desej.us | Deseje, compartilhe e Ganhe - Lista de presentes Social. Plastic Jungle Receives Strategic Investment From Citi Ventures. SAN MATEO, CA--(Marketwire -01/18/12)- Plastic Jungle, the web's largest secured gift card exchange, today announced that Citi Ventures, a unit of the global financial services company Citigroup, has made a strategic investment in Plastic Jungle. Plastic Jungle brings liquidity to the secondary gift card market by allowing people to sell gift cards for up to 92% of the gift card value or buy gift cards at their favorite brands for up to 35% off.
Plastic Jungle will use the investment from Citi Ventures to continue its work to unlock an estimated $41 billion in unredeemed gift cards trapped in the economy for the benefit of consumers and retailers alike. With a team comprised of former eBay, Apple, Gap, Wells Fargo, Schwab, Visa, GE, Boku and Blackhawk executives, Plastic Jungle exchanged hundreds of thousands of gift cards and tens of millions of gift card value across 400 brands in 2011, making it the largest marketplace to buy, sell and donate unredeemed gift cards.
Can Plastic Jungle Create A Market Around Gift Cards? Plastic Jungle, a marketplace for gift cards, is hoping to shakeup the gift card market by allowing gift card owners to use certificates for a given store at another online retail establishment. Plastic Jungle lets you buy, sell and exchange gift cards online. Instead of receiving cash for your gift card, Plastic Jungle also lets you trade the value in for an Amazon gift card or give your money to charity. Users can receive cash for unwanted gift cards for up to 92% of the unused balance and buy gift cards at up to a 30% discount. Plastic Jungle, which just raised another $7.4 million in funding, will partner with online retailers to power a payment portal in the checkout process that will allow shoppers to use a credit from a different store to make an online payment.
Plastic Jungle will then transfer that $92 onto another Target.com card and re-sell the balance of the card on PlasticJungle.com. It seems like a stretch to assume that retailers would be onboard with this. Plastic Jungle Raises $7.4 Million for Gift Card Marketplace. Plastic Jungle, a marketplace for gift cards, has secured $7.4 million in Series B funding, led by Redpoint Ventures with Shasta Ventures Bay Partners, First Round Capital and other investors participating.
This brings the company’s total funding to $13.4 million. Plastic Jungle lets you buy, sell and exchange gift cards online. Instead of receiving cash for your gift card, Plastic Jungle also lets you trade the value in for an Amazon gift card or give your money to charity. Users can receive cash for unwanted gift cards for up to 92% of the unused balance and buy gift cards at up to a 30% discount. The company says that it will use the funds to accelerate product development and work on other ways to create supply and demand for gift cards on the site. While Plastic Jungle didn’t reveal revenue numbers, the company’s CEO Garry Briggs says that its revenue is eight times more that what it was a year ago. Plastic Jungle Raises $10 million For Gift Card Marketplace. Plastic Jungle, a marketplace for gift cards, has just raised $10 million in new funding led by Jafco Ventures with Redpoint Ventures, Shasta Ventures, Bay Partners, and First Round Capital participating. This brings the startup’s total funding to over $23 million.
Plastic Jungle lets you buy, sell and exchange gift cards online. Instead of receiving cash for your gift card, Plastic Jungle also lets you trade the value in for an Amazon gift card or give your money to charity. Users can receive cash for unwanted gift cards for up to 92% of the unused balance and buy gift cards at up to a 30% discount. The company is also trying to partner with online retailers to power a payment portal in the checkout process that will allow shoppers to use a credit from a different store to make an online payment. While Plastic Jungle doesn’t reveal revenue numbers, the company’s former CEO Garry Briggs told us earlier this year that revenue is eight times more that what it was a year ago.
Karma. Gifter. Gifter is a personal shopping app that aids users in buying gifts in a variety of categories for the iPhone and iPod touch. It integrates with the user’s address book and can sort contacts by upcoming birthday, as well as autofill shipping information. Recent Milestones Screenshots Above: Gifter ScreenshotUploaded: 7/22/08 Above: Gifter Screenshot 2Uploaded: 7/22/08 Videos Traffic Analytics Compete Sources. Sequoia, Kleiner Perkins, And Obvious Put $4.5M In Sleek Social, Mobile Gifting Platform Karma. Karma, a new social, mobile gifting service from the founder of TapJoy, has raised funding from Kleiner Perkins, Sequoia Capital, The Obvious Corporation, Stephen Gillett, Felicis Ventures and other angel investors. While Karma declined to reveal the exact amount of the funding round, which was raised last summer, SEC documents reveal the startup has raised around $4.5 million.
In addition to announcing its investors, Karma is also debuting its disruptive mobile, social gifting platform that could change the way people give and receive gifts. Founded by Lee Linden, and Ben Lewis; Karma aims to give users the option to give friends gifts on the go via iOS and Android apps. While there are a number of mobile, social gifting apps on the market, Karma’s service combines intelligence, social discovery, and the ease of gift giving in a sleek app that’s definitely worth a look. Here’s how it works. In terms of payment, you don’t necessarily have to pay right away. Skype Co-Founder Leads $5.5M Round In Social Gifting Service Wrapp. Wrapp, a social gifting service, has raised $5.5 million in Series A funding led by Atomico, the venture capital firm formed by Skype co-founder Niklas Zennström. Zennström also joined Wrapp’s board of directors. Creandum participated in the round as well.
Co-founded by Rebtel and SendIt founder Hjalmar Winbladh, Spotify founding CTO Andreas Ehn and others, Wrapp lets friends give, receive and redeem digital gift cards using mobile devices, and allows friends to contribute to gifts given by mutual friends. With Wrapp, which offers iPhone, Android and web apps, you sign in via your Facebook account, and you can then tap the Celebration tab on the app, browse your friends or major events, and select the person you want to send a gift card to.
You can then select the retailer and the gift card offer you want, write your celebration greeting, select a delivery date, enter payment details (if you’re contributing extra funds to a free gift card), and send the gift. Social, Mobile Gifting Service Wrapp Raises $5M From Greylock And Atomico To Launch In The US And UK. Wrapp, a social gifting service, has raised $5 million series A funding from Greylock Partners and Atomico, the VC firm formed by Niklas Zennström, co-founder of Skype, Kazaa and other companies.
The startup had previously raised $5.5 million in funding from Atomico and Creandum. As part of the most recent round, Greylock partner and LinkedIn co-founder Reid Hoffman will be joining Zennström, and Creandum partner Johan Brenner on Wrapp’s board of directors. Co-founded by Rebtel and SendIt founder Hjalmar Winbladh, Spotify founding CTO Andreas Ehn and others, Wrapp lets friends give, receive and redeem digital gift cards using mobile devices, and allows friends to contribute to gifts given by mutual friends. With Wrapp, which offers iPhone, Android and web apps, you sign in via your Facebook account, and you can then tap the Celebration tab on the app, browse your friends or major events, and select the person you want to send a gift card to.
Wrapp It Up: Spotify Founding CTO’s Startup Hopes To Cure Merchants’ Daily Deals Woes. Daily deals have exploded into a $4 billion industry almost overnight because there’s no shortage of merchants who would like to lure online customers into their real-world establishments. But the industry has hit turbulence because it’s struggling to find a model that works for both merchants and the intermediaries setting up the deals systems.
Enter Wrapp, a Swedish startup created by the former CTO of Spotify and the founder of Rebtel, the world’s largest independent VoIP company. The company’s next-generation voucher business--which is based on gift cards--may finally have come up with a solution that works for both merchants and the technology intermediaries. Wrapp, a mobile app that lets people send gift cards to friends, is not a deals company. But it is using discounts to deliver customers--especially the specific demographics individual merchants want--into brick-and-mortar stores. “We were afraid merchants wouldn’t get it,” Winbladh tells Fast Company. Here’s how Wrapp works.