The Next Big Thing In Responsive Design. Responsive design, which allows designers and developers to build websites that adapt to every screen size, is one of the most empowering web tools to be adopted in the last decade. But adapting to the screen is only the first frontier of a new, responsive web. Today, users expect online experiences that not only respond to what device they're using, but also their location, time of day, what they’ve already read, and events happening in real time. To capture a user’s attention for the next generation of the web, you’ll need more than just responsive design.
You’ll need a responsive philosophy. What Print Newspapers Get Right When you look at the print version of any major print publication over time, you realize that they don’t just have a couple of templates. Somehow, we’ve lost that ability on the web. These limitations aren’t just stifling for readers. Websites should do more than respond to devices. Solutions For Adopting A Truly Responsive Design. Scott Moore/Artist,Laguna Beach,California. Well, here we go again. I have been infatuated with the tin litho cars of my childhood, both by their great color printed exteriors and by their simple design. I found a tin 'bakery car' that was the beginning point for this painting.
I needed a bakery to park the car in front of, so I opted for the building above, an antique store here in Laguna Beach. It has some great lines on it and the sun hits it early in the morning, showing off it's 3-dimentional design. I will have to modify the building quite a bit, removing windows, street signs, etc. and then adding my own signs to make it into what I think a 'bakery' should look like. Here is my mock-up for the painting. Here's the car that put this image into action. ... fresh bread! ... the baker! Here I'm using a photograph to sketch in some of the detail for the building... Here's a close-up detail of the drawing on the canvas. I've begun at the top of the canvas, blocking in the sky, some trees and the tile roof.
Bread is done! Users don’t hate change. They hate you. — Design + Startups. Recently, more than the color of the leaves on the trees has been changing. Everyone seems to be redesigning. Apple’s OS7, Slate, new features on Twitter, Google, the Yahoo logo (and much of Yahoo) — even my kid’s school website. And users are angry, annoyed, exhausted, eye-rolling… not delighted. And so the usual comment comes: users hate change. Now this is a funny comment, considering that the entire silicon valley has been built on the fact that users like change so much they pay for it. If users hated change, Google would have failed, and we’d be happy with Altavista.
What’s not being said is Users don’t hate change. In Eager Sellers and Stoney Buyers, John Gournville points out that getting consumers to adopt a new product is incredibly difficult “First, people evaluate the attractiveness of an alternative based not on its objective, or actual, value but on its subjective, or perceived, value. Add to that sense of loss a loss of happiness.
Now let’s imagine users of a product. S September 2013 Trend Briefing covering the consumer trend "DEMANDING BRANDS" If you don’t believe that the number one raison d’être for brands is to (profitably) help create a more sustainable, more ethical society – and that brands that ignore this imperative will regret it one day – then don’t read on. For the rest of us: this month we bring you a full Trend Briefing on how ambitious, responsible brands are instigating daring changes in the relationships they have with their customers. Make way for DEMANDING BRANDS. Switched-on brands that are embarking on the journey towards a more sustainable and socially-responsible future will demand that consumers also contribute. Even if that means some pain – financial or otherwise – for their customers. From Pain to Respect Yes, consumers will be surprised to find a brand making real, meaningful demands on their time, energy or wallet. Indeed, being a DEMANDING BRAND might well be the only way there is left to earn the respect of consumers.
What makes for a meaningful DEMAND? Truly DEMANDING Ready? - Edelman, April 2012.