15 Ways to Use Facebook Custom Audiences. Facebook advertising is advancing fast, and with over 2 million active Facebook advertisers, many brands simply can’t afford to ignore it.
Facebook ads offer a unique proposition because of the sheer amount of data they have for you to use in your ad targeting, but in actual fact one of the most powerful types of Facebook ad targeting is created by you, the advertiser. Custom Audiences are the crown jewel of Facebook ad targeting, because using data that is unique to your brand, gives your campaigns real competitive advantage. In this post I’ll share some strategies for using Custom Audiences and tips and tricks on how to implement them. Email List Targeting Think about how much your usual email marketing costs, and how many members of your mailing list actually open your emails and click through to your landing pages. 1. The A-Z Guide To A Winning Facebook Fan Page: 26 Awesome Tips You Need to Know. With 1.39 billion monthly active users, Facebook is one of richest sources of community and leads.
You need to be on Facebook because one out of every seven people on earth is on Facebook. It’s a guarantee that at least some of the people you’re trying to reach has a Facebook profile, and if that’s where they’re hanging out, you should be there, too. How to Set Up Website Retargeting in Facebook. Would you like to target your Facebook Ads to people who have already visited your website?
This tactic can be EXTREMELY powerful to reach an audience that is already familiar with you. This is typically known as Website Retargeting and uses a Facebook feature called Website Custom Audiences. If you’ve ever noticed those ads that follow you around the internet after you visit a website (sometimes spoiling your surprise Christmas gift for a spouse as I have first-hand knowledge), setting up a Website Custom Audience will allow you to do the same thing with your Facebook Ads. Website Custom Audiences uses a Pixel code to track visitors to your website. The Facebook IDs of the visitors are stored in the Custom Audience for a period of time (that you specify) and you can direct ads just to them. The audience starts building the moment you add the pixel code to your site, not before. The pixel code is the same for every Website Custom Audience you create.
Here is an outline of the basic steps: 17 Killer Facebook Post Ideas For Small Business Owners. Is Facebook Organic Reach Going To Die In 2015? 30 Things To Do On Facebook To Skyrocket Your Business In The New Year. Did you use Facebook for business this year?
Are you planning to start this new year? Perhaps you have a business page but it hasn’t gotten any traction so far. Maybe you are scared by how things change constantly and you are not sure if you are able to keep up with all the changes. Facebook Theme Week: Case Studies of Popular Pages (and What They’re Doing to Get Great Engagement) 10 Experts Share How To Improve Facebook Organic Reach. A Beginner’s Guide to Facebook Ads. Why nobody cares about your Facebook page (and why you shouldn't either) - Dakin Associates Consulting. Pin It!
Many organizations and brands spend a lot of time obsessing over their homepages, their landing pages, and their check out or donation pages. Thousands of dollars is spent on usability testing, focus groups, designers, committee meetings, and testing testing testing. Awesome. Do that. 10 Mistakes Brands REALLY Need to Stop Making on Facebook. Think about it, just because you have a kitchen doesn’t mean you’re in the running for the next episode of Chopped. I mean, sure I have a kitchen too, but my list of specialties includes: cereal, macaroni and cheese, and toast (that’s often times burnt.)
Well, the same can be said for Facebook. Just because your business has one, doesn’t mean that you’re doing it right. How to Use Facebook to Increase Leads. Do you want to make Facebook a profitable marketing medium for your business?
Is Facebook bringing you the leads you’re looking for? A few simple tweaks to your Facebook marketing can bring in more business. In this article you’ll discover four ways companies are using Facebook to increase leads. #1: Optimize the Cover Photo There is an entire branch of analytics known as eye tracking and it’s dedicated to tracking and reporting what people look at on a web page. The red indicates the section of the web page with the most views and reaffirms that content above the fold is the most viewed.
Not surprisingly, eye-tracking studies on Facebook pages have similar results. Your page’s cover photo gets the most attention. When someone visits your page, the cover image is prime real estate and an opportunity to set up a lead generation campaign in Facebook. Their cover photo design isn’t just luck. Make the most of your Facebook cover photo. #2: Avoid the Hard Sell Think about it. . #4: Host a Giveaway. Unlock Your Facebook Fans: Grow The Audience You Didn't Even Know You Had. Enough: 5 Worst Pieces of Advice I heard in January about Facebook, and many people listen to them!
Facebook Help Center. 18 Ways to Improve Your Facebook News Feed Performance Social Media Examiner. 9 Ways to Counteract Facebook's Big Algorithm Change. 4.4K Flares Filament.io 4.4K Flares × Facebook’s ranking algorithm decides which posts get shown to each user in their News Feed.
The algorithm has gone through some major changes in the past, but the most recent one has thrown a lot of social media marketers for a loop. An Adage article based on a sales deck sent to Facebook partners pointed out that Facebook has admitted organic reach for brands will slowly decline. According to Facebook, this is unavoidable due to the growth of the network and the amount of content being produced. On an episode of the Social Media Marketing podcast with Michael Stelzner, Facebook marketing expert Mari Smith said that that there are around 1500 stories that could be shown to a Facebook user in their News Feed at any moment. All of this means that for businesses, advertising is becoming the best way to get your stories to show up in the News Feed of your fans. 1. 2. Another suggestion from Mari was to put more time and money into community building. 3. 14 Facebook Tools You Didn't Know Existed. Which Social Engagement Metrics REALLY Matter.
It goes hand-in-hand with our belief that getting better (optimization) is all about having actionable metrics.
Monitor them correctly and they’ll take you to the top; however, ignore them at your own peril. At Socialbakers we also say: Social is not about 1 metric, its about ALL of them. And of course, that statement is not a solution – its part of the problem. Which metrics do you really focus on? A lot of companies have been focusing on Engagement as a key metric and looking at it from several different points of view. These engagement metrics fall into two different categories: public metrics and private metrics (aka Facebook insights).
What this means, basically, is that while private metrics are useful for knowing how your content is doing, they still leave you blind. So, let’s take a look at what metrics fall under which category: 5 Ways to Improve Your Facebook News Feed Exposure. Does your business have a Facebook page?
Getting your posts seen by your fans should be a top priority. 8 Ways to Improve Your Facebook Engagement. Are you looking for fun ways to get your Facebook fans engaged?
Wondering how other pages are developing their posts to increase likes, shares and comments? In this article I’ll show you eight examples of how to create Facebook posts that drive more engagement on your Facebook page. #1: Solve Problems With Photos. 5 Painfully Obvious But Extremely Effective Facebook Tactics Nobody Told You About. Sometimes, you just need to point out the obvious (Image Source) On any given day, an average Facebook user’s news feed filters around 1,500 possible stories.
But after Facebook’s news feed algorithm comes into play, only 20% of these stories actually land in your feed.