Writing Ad Copy : How to Write Motivational Copy that Sells. How To Write Motivational Copy That Sells by Karon Thackston © 2003 Who of us hasn't written advertising copy that we thought was great only to find out it flopped big time?
Why? When you wrote it, it seemed very persuasive. You included lots of benefits and even gave a money back guarantee. It got YOU up and moving so why did your customers turn their heads? The reason is usually quite simple. There are several names for the different personality or behavioral types. Let's look at a few of the descriptors used within the DISC model and I'm sure you'll see what I mean. Dominance The Dominance behavioral style is usually described with the following attributes: high egos problem-solver likes challenges drives hard for results positive loves power and authority motivated by direct answers Influence The Influence behavioral style can be described like this: socially and verbally aggressive optimistic can see the big picture people-oriented fast movers motivated by praise and strokes. How to Market Inspirational Writing. Self Publishing - Lulu.com. Welcome to Lulu.com, the global leader in self-publishing.
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Excellence.
NO EXCUSES. Starting with conversations collected from Twitter—what he calls tweetstreams—Tom put together this manifesto with his take on how to thrive in these times of accelerating technological advances and economic growth without accompanying job growth. Controlling your own career trajectory has never been more of an imperative for success. In “Excellence. NO EXCUSES.” you’ll find action tips, pleas, and prescriptions for preparing yourself for work now and into the future. posted on 03/06/13 People (REALLY) First!
This manifesto is a reminder of what your business is really made of and where the profits really come from. Leadership Reductionist In this exposition of his views on leadership, Tom offers a set of standards on which all leaders should grade themelves. Use the self-assessment to determine if you focus effectively on your people. posted on 05/30/13 Action Summary Presentation Excellence Tom has given more than 2,500 speeches in the last 30 years. Acknowledgement!
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