Google Glass and Wearable technology wears me out. I was super stoked that Stained Glass Labs put on the inaugural Wearables conference in San Francisco. Wearables has been called the next big thing and I agree – It could very well be. Welcome to Glazed We decided that a one day trip would be good, given that Oracle had their annual conference in San Francisco as well. Hotel rooms started at $ 500 a night – ouch. The flight out of San Diego was smooth and Southwest was great as usual. I am still surprised how much carry on people take with them, they should just ban it. The Venue was at Mint Plaza, a beautiful historic building with a lot of heritage and history. The opening remarks were by Owen Thomas, Editor in Chief Read Write web. The first speaker was Robert Scoble author of the book The Age of Context – I am giving him a plug, because that book is a must read for any techie, strategist, nerd, geek, innovator and entrepreneur.
This session was the worth the price of admission. Which one do you prefer? The Good The Bad The Ugly I am worn out. Wearable Technology Market Set to Explode, Could Reach $50 Billion, Says Credit Suisse. LONDON, United Kingdom — On Friday, Credit Suisse issued a report on the rise of wearable devices — personal accessories with embedded sensors, displays and other digital technology, such as Nike’s FuelBand, Google’s Internet-connected eyewear and Apple’s rumoured iWatch — calling them “a mega trend” that has hit “an inflection point in market adoption” and will have “a significant and pervasive impact on the economy,” reports Barron’s.
The “wearables” market, currently concentrated in health and fitness and estimated to be worth between $3 billion to $5 billion, is set to explode, said the report, reaching $30 billion to $50 billion over the next three to five years, as sensors and battery life improve and an ecosystem of entrepreneurs start to build thousands of apps and services on top of wearable devices, just as they have done for smartphones. Read more about the emerging wearable technology market: Wearable Technology: The Future is Here. Posted by Shelly Kramer on November 11, 2013 · 14 Comments Are you old enough to remember when mobile phones were hard-wired into cars? Or better yet, when people carried them around in super chic bags? How about when home phones, (yes when people still had land lines), no longer had cords but were as big as a brick and just about as heavy? And television sets? They were so big you needed two people to lift one and a desktop computer, well it actually took up the whole top of your desk.
Did this trip down memory lane make you laugh? And today, wearable technology is where it’s at. Consumers all over the world are using wearable technology—things like FuelBands (or U), Fitbits and smart watches (to name just a few) –and most use is for tracking personal health and fitness information. Then there’s Google Glass and the brave new world that that opens up.
One big obstacle is the need for devices to be charged. What about you? Other resources on this topic: Wearable Technology: The New Data Revolution. Technology Wearable technology isn’t a new concept. From a standard wristwatch to a pair of polarized ski goggles that protect your eyes from the sun and snow, basic wearable technology is everywhere you look. But there’s a revolution coming that hinges on the constant connectivity and unprecedented data gathering that the latest wearable technologies promise. In short, interconnected, wearable technology provides wearable data that will push sales and marketing forward just as mobile and social have done. Most of us are already aware of data-rich wearables like Google Glass, Samsung’s Galaxy Gear, Fitbit, Jawbone and Pebble, just name a few. Wearable technologies have always been designed to make the wearer’s life easier or help him or her perform a task more effectively, and wearable data takes these capabilities further.
Now, imagine that one of the runner’s devices also pings Gatorade about this sales opportunity. Does this idea sound too far-fetched? Creating Effective Website Marketing Plans. Why wearable-tech makers need to court the fashion industry. How can big data and smart analytics tools ignite growth for your company? Find out at DataBeat, May 19-20 in San Francisco, from top data scientists, analysts, investors, and entrepreneurs. Register now and save $200! The biggest hurdle to wearables hitting the mainstream isn’t technology. It’s fashion. This weekend, VentureBeat exclusively published images of the Samsung Galaxy Gear smartwatch prototype that was sent to a few select developers ahead of the official launch on Sept. 4. Companies like Microsoft and Sony are also angling to capture a share of the market, which analysts believe is poised to explode. But consumers won’t wear devices that are expensive or obnoxious or that garner the wrong kind of attention.
After all, once you put a device on your body, it becomes an expression of who you are. Pushing wearables into the mainstream There’s the market of early adopters, who will rush to buy any new gadget. The Google Glass makeover Gorgeous or invisible. Google's Perfect, Future-Proof Marketing Strategy For Google Glass. Google is about to create a multi-billion dollar market for cyborg accessories. There are fewer than 10,000 Google Glass headsets in the wild—2,000 in the hands of developers and another 8,000 trickling out to early adopters—but already, creative entrepreneurs are thinking ahead to what will be a brand new, multi-billion dollar industry: accessories for Glass and other face-based computers. Accessories for smartphones were a $20 billion business in 2012, and are projected to be a $38 billion business by 2017.
That’s a lot of protective cases, keyboard stands and speaker docks. If Google Glass and the many competitors that will inevitably follow eventually ship in numbers that are even a fraction of the market for smartphones, you can bet that a healthy trade in accessories will arise to serve the world’s cyborgs. At first glance, a wearable computer seems like a hard thing to accessorize—do we really want to stick more things on our face and/or head?
A boon for eyewear makers Getting creative with add-ons You can’t spell success without “accessory,” probably. Wearable Tech: Beyond Google Glass. The next big revolution in consumer tech won’t go in your pocket or sit on your desk. You’ll be wearing it. Credit Suisse IT Hardware Analyst Kulbinder Garcha predicts that the market for wearable technology will increase tenfold to as much as $50 billion over the next three to five years. Google Glass, the anticipated Apple smart watch and popular wristbands that track athletic activity show that consumers are already intrigued by wearable devices. But the technology’s true potential lies in its ability to gather streams of currently uncollected data about a subject most of us are happy to explore in great depth: ourselves. “Wearables could provide the backbone for the next evolution of big data analytics from unstructured data (that isn’t packaged neatly into databases) to uncaptured data (that isn’t collected at all),” a team of Credit Suisse analysts, including Garcha, wrote in a recent note, “The Next Big Thing: Wearables Are in Fashion.”
Real-Time Marketing Photo courtesy of AP. Mobile Minute [Video]: How Wearable Tech Is Forever Changing Healthcare. The Mutual Mobile team attended this year's Wearable Technologies Conference, where we saw the latest innovations. What got us most excited for their potential? Wearables in healthcare. Designed for the individual, these custom products are all about tracking your own data and using tech as your health advocate. What do marketers need to know about the future of healthcare? We'll have swallowable sensors in our medication that tell us how our bodies react. We'll wear sensor belts, like Lumo Back, which tracks sleep movement and posture. This field of digital health means endless marketing and partnership opportunities for smart brands. Those in the fitness, healthcare, and insurance industries should be on the lookout for opportunities, because smaller, cheaper technology means that more everyday products can integrate with people's mobile devices.
Thanks to wearables and smartphones, I'm hoping we'll see a healthier future. Eyeglass-Mounted Computing Becomes Crowded Field As Glass Competitors Ramp Up. Google Glass has generated a lot of buzz, but the eyeglass-mounted, touch- and voice-operated computer is still not available to the general public. And while Google has hyped and beta-tested, competing “point-of-view” devices have begun to emerge. With competitors’ approaches ranging from conventional eyeglasses with an embedded video camera to goggles that allow users to manipulate three-dimensional holograms in the air, POV computing is becoming a crowded and diverse field in which Glass will have to compete. Competitors have emerged targeting every perceived weak spot in Glass. Think it’s too geeky looking? Try Epiphany Eyewear, conventional glasses that include up to 32 GB of storage and a button-activated HD video camera. You can’t wear Google Glass if you need prescription lenses, some have grumbled.
Zeyes Zeyez is also pre-selling normal-looking eyeglasses that record video and sound and support prescription lenses. Meta SpaceGlasses GlassUp Photos courtesy of respective companies. Here's How I Picture The Future Of Marketing.