NeuroSky developing brain sensors to control things with thoughts. Read more: A San Jose-based company called NeuroSky is building sensors to detect your brain activity, so you can control things with your thoughts. The applications for this kind of technology is endless — and is best known in the gaming community – but the company raised funding today to push into the health and fitness market. NeuroSky today secured an undisclosed sum from Softbank, a Japanese corporation, in a round that chief executive Stanley Yang describes as “strategic.”
Neurosky has raised about $40 million, since its inception in 2006. NeuroSky builds the chips and software, and strikes partnerships with device manufacturers. The flagship product, MindWave, is a headset that can log into your computer using just your thoughts. NeuroSky’s smart sensors can also track your heart rate and other bodily metrics, and can be embedded in the next generation of wearable devices. The company isn’t the only biosensor maker on the market.
Emotiv | EEG System | Electroencephalography. 3D California: Laster Technologies’ products. ‘OK Glass, what is my current mental state?’ Concept video shows Google Glass-compatible brainwave sensor. It was just a matter of time before we would see a cross between Google Glass and a consumer oriented brainwave reading headset. After all, both are wearable and fit snugly on your forehead. Combining their forces in one ultra-futuristic gadget would make it possible to display your focus, attention, and relaxation in real time – right in front of your eyes. Thanks to Walnut Wearables – a team so far existing only as a YouTube account – we’re one step closer to our imminent cyborg future. The mysterious team is working on a minimal EEG device that’s designed to work with Google Glass. Named Walnut, this EEG sensor would be designed specifically for Google Glass to display the users’ brain activity – focus, attention, relaxation – in real time, just like ‘common’ brain-computer interface headsets, but adding for example the possibility of taking a photo when your mind reaches maximum calmness or concentration.
10 Geeky, High-Tech Eyewear - Slide 3. Intel Goes After Google Glass and Samsung Gear. It’s fascinating to see deep-tech companies climbing up the value chain and getting nearer to end customers. Dolby, the original “inside” product is doing it in video and sound. Intel, the other “inside” classic, announced Thursday it has made a significant investment in Recon, makers of what must be the most advanced wearable computing devices to date.
Intel is going into consumer markets. Their target, Recon, until recently were also an “inside” play, providing the wearable computing in the Smith + Recon Ski Goggle. The goggle provides a slew of information including speed, jump analytics, altitude, distance, location, temperature and much more. Recon jet is Recon’s own cycling and runner glass. Intel capital has invested “significantly”, according to Recon Instruments, in particular to fund global sales expansion. The relative decline of the PC is painful for Intel, a major beneficiary of the PC era. Playing the adjacency game has become core to many US behemoths. What Wearable Technology Means to the Future of Marketing. Cezary Pietrzak | August 14, 2013 | 0 Comments inShare25 Understanding the mindset and needs of mobile consumers isn't a choice - it's a necessity.
Since Google demoed its Glass API at SXSW in March, marketers have been abuzz about wearable technology. Small, wearable gadgets like glasses, watches, pedometers, fitness trackers, and sleeping monitors are appearing everywhere, leading some to call them the future of mobile. As wearables catch on - they are projected to reach 100 million devices by 2016 - marketers are debating which platform will take off the fastest. But that does not mean marketers should dismiss this new trend.
For all of the data that is accessible through a mobile device - people's location, when and how often they use an app, the number of purchases they make - we still lack some key information about their physical state and mindset, which is especially valuable for brands. Of course, physical lifestyle tracking is not a reality just yet. Yankee Group: Taking wearable tech to the next level. Of the innovations jockeying for "the next big thing" nomenclature, wearable tech stands out--both literally and figuratively--as an arena with serious promise.
But what often goes overlooked is the fact that wearable tech has been around for decades. Think of the infamous phrase, "One small step for man, one giant leap for mankind," which was powered by a Plantronics headset. Or perhaps the release of Pulsar's Calculator Watch in 1975, Sony's Walkman in the late 1970s, Nicolet's digital hearing aid in the late 1980s, and GoPro's HERO Camera in the early 2000s. The first iPhone was released in 2007. While Apple's first-generation iPhone is far from being a wearable tech contender, it marks the transition in mobile from feature to platform device. Sign up for our FREE newsletter for more news like this sent to your inbox! Companies hoping to pull ahead must be willing and able to leverage both hardware and software innovations from peripheral industries.