Amy Atherton
Market research. Marketing Ideas. Visual design. Budget. 2013 Digital Marketing Budget Calculator. B2B Website Budgets: What should launching a new site cost? By Scott This Better Practice B2B marketing resource takes a look at B2B website budgets for websites designed to generate awareness, acquire prospects, nurture prospects and qualify sales readiness.
“How much should my B2B website budget be for design and development?” Is a question Brainrider is often asked as companies increase their investment in digital marketing (see MarketingSherpa Benchmark Chart on the right). The answer is easier to get to than you might think. This resource looks at what you should allocate for your b2b website budget and what costs you might not have considered yet.
B2B Website Budget: Design & Coding $6,500 to $12,000 While website development budgets can range from hundreds to hundreds of thousands of dollars, web design and coding for a world-class B2B Marketing website should cost between $6,500 and $12,000. Additional B2B website budget items that are often overlooked 1. What are our objectives? 2. B2B Website Budget: Site architecture costs $3,000-$10,000. Guest Post: Big Results on an Itty itty Marketing Budget.
When I sounded the clarion call for guest bloggers, Victoria Olubi was the first one to beam a request into my inbox.
I adore that kind of tenacity and I immersed myself in learning more about her company. This is a true bootstrap success story and Ms. Victoria is making waves in the UK. As I wipe noses and fill bellies at the orphanage in Uganda, I’m grateful that she’s here to lend her thoughts about marketing strategies for makers. The floor is all yours Victoria! “I can’t market my business properly because I’m broke!” Partners.
Competitors. Every Google Glass Smart Eyewear Competitor in Development. Our inevitable, long march towards cyborg status has begun.
We know there are plenty of smartwatches in development, but smart eyewear is gaining just as much traction. Google Glass is merely the biggest profile example of what looks set to be a major trend. In case you aren’t familiar with Google Glass, here is a rundown. Glass is currently only available to developers, and costs $1500. It provides users with an image that floats in front of the right eye, and has a 5-megapixel camera capable of recording 720p video built-in, a microphone for voice commands, and 12GB of usable storage.
Glass lets you view notifications, install apps, reply to friends and call them using your voice, and an ever expanding number of other things. So, you know plenty about Google Glass now, but it won’t be the only tech eyewear hitting the market in the next couple years. Sony Smart Glasses Could Sony be working on some smartglasses? Microsoft Glass Apple iGlass Vuzix Smart Glasses M100 Recon Jet Glasses.
6 Steps To Decoding Your Target Audience. Wearable Device Makers Still Looking for Killer Application. The consumer technology market is an alchemical paradox: Consumer need is the crucible of consumer desire; yet desire is also the catalyst of need, which is cultivated by the desirability of a new product with hitherto unimagined capabilities.
A smartwatch’s success depends to some extent on affordability, but affordability depends on mass desire, which depends to some extent on the product’s affordability. Ad nauseum. At a panel dealing with wearable technology during this week’s Ignition digital conference, one participant asked for a show of hands of those who were wearing a smartwatch or a vital-signs wrist monitor along the lines of a Fuel band, Pebble, or Samsung Galaxy Gear device.
Ten hands went up. And this was a very tech-forward audience. “We are in the first half of the first inning,” said Sonny Vu, CEO of Misfit, which makes the Shine wearable physical activity monitor. “But what’s missing are the ‘killer use’ cases,” he said. Myo - Gesture control armband by Thalmic Labs. 3 Ways Wearable Tech Can Make You More Profitable. Wearable Technologies News Roundup – August. MYO - Wearable Gesture Control from Thalmic Labs. The Future of Wearable Tech: What You Need to Know. What does the future of wearable tech look like?
At the 2013 DEMO conference in Santa Clara, California, an expert panel, which included Fitbit CEO James Park and Kleiner Perkins partner Megan Quinn, tried to answer just that and gave an insider's point of view on this wildly popular and fast-growing market. A bit more on the panelists: Quinn works with the Glass Collective, an investment syndicate created by Kleiner Perkins, Andreessen Horowitz, and Google Ventures to fund early-stage companies building apps for Google Glass. And Park’s 6-year-old company Fitbit, which has a total $66 million in funding, creates wearable devices for users to track fitness and activity. Here are the highlights of their conversation. A New Kind of Checklist When it comes to Google Glass, Quinn said that the device holds great potential for checklists. “Google to date has been focused really on the consumer applications associated with Glass and how to bring that mainstream,” Quinn said.