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Ultimate Guide to Merging Websites Together for SEO - Ignite Visibility. How To Avoid SEO Disaster During a Website Redesign - Top Marketer Concerns - Search Engine Journal. By +Glenn Gabe Last week I presented at The New Jersey Communications, Advertising and Marketing Association (NJ CAMA) about how to avoid SEO disaster during a website redesign. Specifically, I covered how to avoid losing a majority of your rankings and organic search traffic when redesigning a website or migrating to a new CMS. During my career, I’ve unfortunately had to help companies who didn’t take the necessary precautions before redesigning their sites, and ended up paying a heavy price.

For example, some companies lost 60-70% of their natural search traffic after a redesign or migration. After the presentation, I received a lot of questions about the subject overall, but there were several topics that stood out (and seemed to strike a nerve). That got me thinking about how many other people were also confused and concerned about those hot topics. You Want Scary?

Before I begin, let’s take a look at a few graphs that will scare the daylights out of any digital marketer. 1. 2. 3. 7 Sure-Fire Ways To Kill Your BigCommerce SEO. I am in contact with many BigCommerce stores and some of them have obvious SEO errors that won't help with traffic or rankings. It is easy to lose the opportunity offered by following some basic rules and I don't see many people caring about this.

What a waste. One good way to kill your SEO is to think that you know how the platform works and to try to do changes in the stores without even learning the ins and outs of it. I saw enough store owners skipping the documentation and then complaining that a given option does not work properly. Not so. But, let's see 7 of the most common errors that can hurt your optimization and throw you into the garbage of Google's index. 1. Creating good content for your product descriptions is okay, but not caring at all for optimization will result in worse results than expected.

You won't see results without work. Basic optimization is not that hard to come by and there are a ton of guides out there. 2. You would think that this is a no-brainer. 3. 4. 5. Link Building Is Not Illegal (or Inherently Bad) with Matt Cutts. An interview with Matt Cutts, Google Distinguished Engineer, and head of the Google Webspam Team. Jump below the image to begin! Eric Enge: There are people who think link building is illegal now. Is link building illegal? Matt Cutts: No, link building is not illegal.

Eric Enge: Really? Matt Cutts: It’s funny because there are some types of link building that are illegal, but it’s very clear-cut: hacking blogs, that sort of thing is illegal. Eric Enge: Of course, people are using the term illegal in an imprecise way. “No, not all link building is bad.” Matt Cutts: No, not all link building is bad. Their goal should really be to make a fantastic website that people love and tell their friends about and link to and want to experience. Eric Enge: I always liken this to doing marketing the way it used to be done, right? Matt Cutts: Right. “… it is true that a lot of SEO is now circling back around to good old fashioned marketing.” Matt Cutts: Absolutely, I completely agree. Eric Enge: Right. 53% of Organic Search Clicks Go to First Link [Study]

How important is it to be on top? In search marketing, the difference between a first and second place listing can be huge, according to new research from Compete.com. Their recent analysis of "tens of millions" of consumer-generated search engine results pages from the last quarter of 2011 highlights a few interesting insights for marketers. As shown in the illustration above, 85 percent of all listings shown are organic, with 15 percent paid search listings. Overall, 55 percent of search engine results pages have ads. When it comes to clicks on those organic listings, 53 percent go to the top result. “Since the vast majority of listings on a SERP [search engine results page] are organic, and the majority of clicks are on the first listing, it’s imperative that brands strategy including constantly monitoring results due to the ongoing evolution of search engine algorithms,” Compete analysts advise.

Paid listings perform far better at the top, as well. Lexical FreeNet. Lexical FreeNet. Internet Marketing Strategies | Wordpress SEO | Law of the Harvest Marketing. Seductionalley.com. You have used the attribute named above in your document, but the document type you are using does not support that attribute for this element. This error is often caused by incorrect use of the "Strict" document type with a document that uses frames (e.g. you must use the "Transitional" document type to get the "target" attribute), or by using vendor proprietary extensions such as "marginheight" (this is usually fixed by using CSS to achieve the desired effect instead). This error may also result if the element itself is not supported in the document type you are using, as an undefined element will have no supported attributes; in this case, see the element-undefined error message for further information.

How to fix: check the spelling and case of the element and attribute, (Remember XHTML is all lower-case) and/or check that they are both allowed in the chosen document type, and/or use CSS instead of this attribute. AdWords: Keyword Tool. Raven releases free schema generation plugin for WordPress. Periodically, I hear about a plugin that just makes me say, “Yes!”

Today is one of those days. Raven Internet Marketing Tools , the company behind some incredibly popular SEO and internet marking tools, has released a free WordPress plugin that makes creating schema data dead simple. Raven worked with well known WordPress developer Andrew Norcross to create the plugin, aptly named Schema Creator. Though the announcement for Schema Creator is not yet live, the plugin is available in the WordPress plugin repository for your consumption. How to use the Schema Creator plugin After you install the plugin, you set some basic settings under the “Settings > Schema Creator” tab. The process to generate schema data is very simple. Current available schema types are person, product, event, organization, movie, book, and review . I personally find manually generating my schema data to be a pain. Never heard of schema?

Well, good thing you’re reading this post. Analytics SEO | Optimise how you optimise. Top SEO Tools Comparison & Review - SEOmoz, Raven Tools, BuzzStream, AnalyticsSEO, WebCEO, DIYSEO, Advanced Web Ranking | Target Internet. Update October 2013 – Due to the ongoing popularity of this report and changes to a number of the tools we’ve previously covered we have updated again in October 2013. In an effort to reign in the ever expanding word count and make the report easier to navigate we have moved reviews of the individual tools onto separate pages. The main updates in this revision are to SEOmoz which has rebranded as Moz and launched their new Moz Analytics product – this replaces the previous SEOmoz Web App part of this report.

Please keep the comments coming! Whether you’re an agency, in-house or DIY SEO having the right tools for the job can make your life easier and your campaigns more effective. In this review I’m going to take a look at 6 of the most popular and talked about SEO tools on the market at the moment- At a glance In a hurry? *Approx price converted from GBP for the sake of comparison Our conclusions & the state of SEO tools in 2013 Author: Daniel Rowles Related posts: Keyword Research Tip: Internet Marketing Research. Keyword research is one of THE MOST IMPORTANT things, but it is also one of the most BORING things. One of the reasons internet keyword research is so boring is that most people do not have any method of doing it. (Don't get me wrong. They SAY that they do, but there is a different between being able to DO it versus simply explaining it.) I can help solve that one for you. It is also tediously time consuming. Keyword research is so important, because it is your ONLINE market research.

What do I mean "market research? " Keyword Research helps you determine some key things about the market, the people surfing the Internet. You probably do not really want every one of those people. These people are NOT your TARGET MARKET. Who is your target market? The online market that you SHOULD be targeting is In theory, it is pretty simple. My strategy is to... Otherwise, here is a example: Find a Main Keyword Category Topic Example: growing flowers Advanced Filter ==> Minimum Local Search Count >= 2500 2.

How to Improve Your Site's Search Ranking Using SEO. As any website owner knows, search-engine optimization—SEO—is a rapidly moving target. What worked well last week might work against you today. Hordes of website operators learned this the hard way earlier this year, when two key updates to Google’s algorithms took effect. Known by the cute code names of “Panda” and “Penguin,” these updates were designed to severely penalize websites with thin, weak, or duplicated content. The goal: To rid Google’s search results of content farms and spam blogs by using quality metrics, instead of merely relying on the old PageRank system to measure a site’s importance. The end result has been to force webmasters to do what pros have been advising for years: Stop stuffing keywords into low-grade copy and focus on quality.

Of course, more and more scenery, so to speak, accompanies this mandate. All of that is merely prologue: If you’re not already working on all of the above, you’re far, far behind. This Website Will Disavow Any Knowledge of Your Actions.