How to Create a Local PPC Campaign with Google AdWords. Google AdWords is a paid advertising platform that can generate a great deal of traffic to your website while simultaneously creating brand awareness and generating leads for your company. Using a Pay-Per-Click (PPC) campaign allows local businesses to take advantage of the thousands of daily local searches performed on Google. A PPC campaign can guarantee local businesses a spot on a page of related search results query. The goal of a PPC campaign is to target users looking for products or services, with specific search terms, in the buying cycle. There are a number of tools and programs that can be used to set up an AdWords campaign. Before you can embark on an effective local PPC campaign with Google AdWords, you must first become familiar with the tools and programs used to make it work. The most important programs and tools to have are: Google AdWordsAdWords EditorSpyfu.comMicrosoft ExcelHipcodes.com This is my foolproof method for setting up a local PPC campaign: 1. 2. 3. 4. 5. 6.
Google Fundamentals, Search, Display and Reporting Exam Revision. Analyze Your Account in MInutes With Excel. This week, we’ve been focused on giving you all kinds of tips and tricks with Excel to help you build out your accounts. Kayla showed you how to use Excel to estimate new account performance.Sean showed you how you can use Excel to find the best budgets for your campaigns.Dave showed you some quick tips with Excel filters to quickly structure your keyword lists.Amanda showed you how to write ad copy in a flash with various Excel functions. So now that you’ve projected, budgeted, built out, and written copy for your account using Excel, what’s next? The long answer? Throwing all of that performance data together to see what you’ve got. The short answer? Pivot Tables and Formulas.
Use Pivot Tables to Quickly Examine Account Structure First, you’re going to want to download a Keyword Report using the last 30, 60, or 90 days as your time frame. For Quality Score, I’m going to defer entirely to the great Brad Geddes strategy on Normalized Quality Score as detailed here on PPC Hero. There's so much more to quality score than click-through rate! Perry Marshall's Google AdWords Advertising & Pay Per Click Program. Advanced Google AdWords: Brad Geddes: Amazon.com. 7Search | Pay-Per-Click Search Engine Advertising Network. Using automatic payments - AdWords Help. Automatic payments may not be available to users in China or Russia. If you don't see this option in your account, please select manual payments instead. Automatic payments is a payment setting in AdWords. Using this setting, you first accrue advertising costs, then have those costs automatically charged to your primary form of payment.
To begin, you provide your billing information once, and payments are automatically processed so you don't have to worry that your ads will stop running if you forget to make a payment. When you're charged On automatic payments, we charge you for your advertising costs 30 days after your last automatic charge, or whenever your account reaches a predetermined amount known as your billing threshold -- whichever comes first. Your billing threshold Your billing threshold is initially set at $50.
For example, say you’re just starting out with your AdWords account, and you accrue $49 in costs within 30 days. Not sure what your billing threshold is? Setup Tips.