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Email Marketing Tips
Politics is a subject that often gets a lot of people riled up… Fortunately, we’re here to talk about email marketing! President Barack Obama has been noted as one of the most “connected” politicians of his age, embracing social media and email marketing like few before him. While he and Mitt Romney seem to email their subscribers at a similar volume , the President’s team has taken its email marketing efforts to the next level.
Gonzalo E. Mon is a partner in the Advertising Law practice at Kelley Drye & Warren LLP. Read more on Kelley Drye’s advertising blog, Ad Law Access , or keep up with the group on Facebook or Twitter . Most companies enjoy the benefits of having a social media presence, but not every company also appreciates the legal risks that can lurk there. Companies have run into legal problems, and been forced to defend their social media campaigns in public, in front of regulators or in courts.
Social Networking is not new, or at least it’s not as new as we think. Back in 2005 MySpace was the ruler of social networks and when News Corporation bought it for $580 million it looked like Rupert Murdoch’s empire had added a powerful string to its bow. Fast forward six years later and Justin Timberlake is able to snap it up for just $35 million. The question is ‘what went wrong?’
Dave Kerpen is the CEO of Likeable , a social media agency that has worked with more than 200 leading brands including 1-800Flowers.com, Verizon and Neutrogena. He is author of Likeable Social Media. Brands are beginning to establish best practices for communicating with their customers and prospects on Facebook . But many of those same brands with large Facebook fan bases have smaller Twitter followings or none at all.
There are now more than 500,000 businesses on Foursquare . We've already shared with you how to start marketing on Foursquare and how to set up a special — now we're giving you a handful of campaigns that can inspire your own marketing initiatives. Read on and take a tip from The History Channel, Starwood Hotels, Pepsi Max, a Florida eye doctor, a New York steakhouse and a German billboard. 1. Be On-Brand — History Channel
We're always on the lookout for innovative social media campaigns at Mashable . This week we scoured the web and our Twitter feeds to find some of the most interesting campaigns out there. From utilizing online video in an inventive way to creating a unique presence on Facebook , these six social media campaigns are some of the most original pieces of work as of late. Let us know about your favorite recent social media campaigns in the comments below. 1.
The successful marketing mix includes a variety of strategies which are complicated and constantly changing. With the continuing improvement of technology on the web, new marketing skills have become just as integral to a solid marketing mix. Let’s talk about four growing skills in marketing that really count. Conversion Rate Optimization When you can potentially double your revenue without doubling your costs, marketers would all ask, “How?”
Advertising on Youtube / Dailymotion & others
The 5 Minute Guide To Cheap Startup Advertising The following is a guest post by Rob Walling. Rob Walling has been an entrepreneur for most of his life and is author of the book Start Small, Stay Small: A Developer's Guide to Launching a Startup .
Social media is changing in front of our eyes. It’s still a very new discipline but companies and brands are embracing it across the board in a number of ways. It can be easy to become distracted by all the new technologies and some people don’t know where to start or how to make a difference with their social media marketing. With that in mind I wanted to create a list of seven key areas that I think all businesses and brands should be spending their time on. Yes the headings are broad and there are a hundred things you could be trying within each section but if you improved your companies performance across these 7 areas you would start to see real tangible results. It can be easy to get caught up in all the hype and move from one platform to another trying to follow the trends but have a little focus, hone in on these clear goals and you will be in a far better place…