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6 Successful Foursquare Marketing Campaigns to Learn From

http://mashable.com/2011/07/13/foursquare-marketing-campaigns/ The Social Marketing Series is supported by Campaigner ®. Campaigner email marketing enables small, medium and large businesses to strengthen customer relationships and drive sales by connecting to their customers quickly, simply and affordably. Visit www.campaigner.com to learn more. There are now more than 500,000 businesses on Foursquare . We’ve already shared with you how to start marketing on Foursquare and how to set up a special — now we’re giving you a handful of campaigns that can inspire your own marketing initiatives.
Gonzalo E. Mon is a partner in the Advertising Law practice at Kelley Drye & Warren LLP. Read more on Kelley Drye’s advertising blog, Ad Law Access , or keep up with the group on Facebook or Twitter . Most companies enjoy the benefits of having a social media presence, but not every company also appreciates the legal risks that can lurk there. Companies have run into legal problems, and been forced to defend their social media campaigns in public, in front of regulators or in courts.

5 Legal Considerations for Your Social Media Campaign

http://mashable.com/2011/07/11/social-media-legal-tips/
Social Networking is not new, or at least it’s not as new as we think. Back in 2005 MySpace was the ruler of social networks and when News Corporation bought it for $580 million it looked like Rupert Murdoch’s empire had added a powerful string to its bow. Fast forward six years later and Justin Timberlake is able to snap it up for just $35 million. The question is ‘what went wrong?’ http://socialmediatoday.com/david-amerland/313408/social-media-marketing-lessons-taught-myspace-failure

3 Social Media Marketing Lessons Taught by MySpace Failure

The Social Marketing Series is supported by Campaigner ®. Campaigner® email marketing enables small, medium and large businesses to strengthen customer relationships and drive sales by connecting to their customers quickly, simply and affordably. Visit www.campaigner.com to learn more. If you’ve tried to run a campaign on Facebook and were frustrated by its poor results, you’re not alone.

5 Innovative Facebook Campaigns to Learn From

http://mashable.com/2011/06/29/facebook-campaign-example/
http://mashable.com/2011/06/09/brands-twitter-success/

9 Lessons From Successful Brands on Twitter

Dave Kerpen is the CEO of Likeable , a social media agency that has worked with more than 200 leading brands including 1-800Flowers.com, Verizon and Neutrogena. He is author of Likeable Social Media . Brands are beginning to establish best practices for communicating with their customers and prospects on Facebook . But many of those same brands with large Facebook fan bases have smaller Twitter followings or none at all.
http://mashable.com/2011/06/07/innovative-social-media-campaigns/

6 New & Innovative Social Media Campaigns to Learn From

The Social Media for Business Leaders Series is supported by The Awareness Social Marketing Hub , the leading social media marketing software for marketers to publish, manage, measure and engage across the social web. Request a demo here . We’re always on the lookout for innovative social media campaigns at Mashable . This week we scoured the web and our Twitter feeds to find some of the most interesting campaigns out there. From utilizing online video in an inventive way to creating a unique presence on Facebook , these six social media campaigns are some of the most original pieces of work as of late.
http://thenextweb.com/entrepreneur/2011/05/17/how-to-grow-modern-marketing-skills-that-work/ The successful marketing mix includes a variety of strategies which are complicated and constantly changing. With the continuing improvement of technology on the web, new marketing skills have become just as integral to a solid marketing mix. When you can potentially double your revenue without doubling your costs, marketers would all ask, “How?” With conversion rate optimization, you’re optimizing your sales funnel to push more people through to customers. There’s less worry about increasing ad budgets and finding better audiences.

How to Grow Modern Marketing Skills that Work

Adwords

Online marketing - E-advertising

Twitter Campaigns

Advertising on Youtube / Dailymotion & others

Advertising networks

Facebook advertising

http://onstartups.com/tabid/3339/bid/43774/The-5-Minute-Guide-To-Cheap-Startup-Advertising.aspx Thanks for the StumbleUpon advice. I was going to send stumblers onto a landing page, but I wont now. My home page should do the trick if it has flow charts and uses slidedeck.com right?

The 5 Minute Guide To Cheap Startup Advertising

The 7 key pillars of social media for brands and businesses in 2011

Social media is changing in front of our eyes. It’s still a very new discipline but companies and brands are embracing it across the board in a number of ways. It can be easy to become distracted by all the new technologies and some people don’t know where to start or how to make a difference with their social media marketing. With that in mind I wanted to create a list of seven key areas that I think all businesses and brands should be spending their time on. Yes the headings are broad and there are a hundred things you could be trying within each section but if you improved your companies performance across these 7 areas you would start to see real tangible results. It can be easy to get caught up in all the hype and move from one platform to another trying to follow the trends but have a little focus, hone in on these clear goals and you will be in a far better place… http://www.simplyzesty.com/social-media/the-7-key-principles-to-succesful-social-media-marketing-for-brands-and-businesses/