background preloader

WebMarketing

Facebook Twitter

Email Marketing Tips. 5 Email Marketing Lessons From The Obama Campaign. Politics is a subject that often gets a lot of people riled up… Fortunately, we’re here to talk about email marketing!

5 Email Marketing Lessons From The Obama Campaign

President Barack Obama has been noted as one of the most “connected” politicians of his age, embracing social media and email marketing like few before him. While he and Mitt Romney seem to email their subscribers at a similar volume, the President’s team has taken its email marketing efforts to the next level. 5 Legal Considerations for Your Social Media Campaign. Gonzalo E.

5 Legal Considerations for Your Social Media Campaign

Mon is a partner in the Advertising Law practice at Kelley Drye & Warren LLP. Read more on Kelley Drye’s advertising blog, Ad Law Access, or keep up with the group on Facebook or Twitter. Most companies enjoy the benefits of having a social media presence, but not every company also appreciates the legal risks that can lurk there. Companies have run into legal problems, and been forced to defend their social media campaigns in public, in front of regulators or in courts.

All of this, however, can be mediated with a little knowledge and forethought. 1. It would be great if your customers spontaneously started to praise your product via social media, but that won't always happen on its own. The same advice goes if you use bloggers to promote your products. The onus doesn't just lie with the blogger. 3 Social Media Marketing Lessons Taught by MySpace Failure.

Social Networking is not new, or at least it’s not as new as we think.

3 Social Media Marketing Lessons Taught by MySpace Failure

Back in 2005 MySpace was the ruler of social networks and when News Corporation bought it for $580 million it looked like Rupert Murdoch’s empire had added a powerful string to its bow. Fast forward six years later and Justin Timberlake is able to snap it up for just $35 million. The question is ‘what went wrong?’ But really it should be ‘what can we learn from it?’. As social media marketers we should be able to focus past the numbers (spectacular as the disparity between buying and selling prices may be) and look at the underlying causes because that’s where the lessons really lie. In many ways MySpace was the pioneer of large-scale social networking, and back in 2005 its position seemed unassailable.

Facebook Marketing

9 Lessons From Successful Brands on Twitter. 6 Successful Foursquare Marketing Campaigns to Learn From. There are now more than 500,000 businesses on Foursquare.

6 Successful Foursquare Marketing Campaigns to Learn From

We've already shared with you how to start marketing on Foursquare and how to set up a special — now we're giving you a handful of campaigns that can inspire your own marketing initiatives. Read on and take a tip from The History Channel, Starwood Hotels, Pepsi Max, a Florida eye doctor, a New York steakhouse and a German billboard. 1. Be On-Brand — History Channel. 6 New & Innovative Social Media Campaigns to Learn From.

We're always on the lookout for innovative social media campaigns at Mashable.

6 New & Innovative Social Media Campaigns to Learn From

This week we scoured the web and our Twitter feeds to find some of the most interesting campaigns out there. From utilizing online video in an inventive way to creating a unique presence on Facebook, these six social media campaigns are some of the most original pieces of work as of late. Let us know about your favorite recent social media campaigns in the comments below. 1. Intel: Targeting a Digitally Savvy Audience Ad agency Amsterdam Worldwide unveiled the first in a series of blogger films, called “Visual Life,” for technology brand Intel back in January 2011. The first video of the series documented the work of fashion blogger and photographer Scott Schumann, The Sartorialist.

The video went viral when it was embedded on The Sartorialist blog, but also gained a lot of views from Facebook, The Cool Hunter and mobile devices. 2. 3. 4. 5. Facebook fan acquisition is Samsung's key goal with this campaign. How to Grow Modern Marketing Skills that Work. The successful marketing mix includes a variety of strategies which are complicated and constantly changing.

How to Grow Modern Marketing Skills that Work

With the continuing improvement of technology on the web, new marketing skills have become just as integral to a solid marketing mix. Let’s talk about four growing skills in marketing that really count. Conversion Rate Optimization When you can potentially double your revenue without doubling your costs, marketers would all ask, “How?” With conversion rate optimization, you’re optimizing your sales funnel to push more people through to customers.

Adwords

Twitter Campaigns. Advertising on Youtube / Dailymotion & others. Advertising networks. Facebook advertising. The 5 Minute Guide To Cheap Startup Advertising. The following is a guest post by Rob Walling.

The 5 Minute Guide To Cheap Startup Advertising

Rob Walling has been an entrepreneur for most of his life and is author of the book Start Small, Stay Small: A Developer's Guide to Launching a Startup. He also authors the top 20 startup blog Software By Rob, that's read by tens of thousands of startup entrepreneurs every month and he owns the leading ASP.NET invoicing software on the market in addition to a handful of profitable web properties. Imagine that you've just completed version 1 of your product and you're preparing for launch. You’ve greased the wheels with a few bloggers, targeted some keywords with SEO, created a bit of linkbait, and scheduled the press release to launch in the morning.

At this point your co-founder turns to you and says: “What are we going to do with the $300 we have stashed away for advertising?” The half-life of advertising traffic is zero. Strategy #1: Try to Get Permission Seriously consider offering something in exchange for a visitor's email address. The 7 key pillars of social media for brands and businesses in 2011.