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5 Email Marketing Lessons From The Obama Campaign
Gonzalo E. Mon is a partner in the Advertising Law practice at Kelley Drye & Warren LLP. Read more on Kelley Drye’s advertising blog, Ad Law Access , or keep up with the group on Facebook or Twitter . Most companies enjoy the benefits of having a social media presence, but not every company also appreciates the legal risks that can lurk there. Companies have run into legal problems, and been forced to defend their social media campaigns in public, in front of regulators or in courts.
5 Legal Considerations for Your Social Media Campaign
Social Networking is not new, or at least it’s not as new as we think. Back in 2005 MySpace was the ruler of social networks and when News Corporation bought it for $580 million it looked like Rupert Murdoch’s empire had added a powerful string to its bow. Fast forward six years later and Justin Timberlake is able to snap it up for just $35 million. The question is ‘what went wrong?’
3 Social Media Marketing Lessons Taught by MySpace Failure
Facebook Marketing
9 Lessons From Successful Brands on Twitter
Dave Kerpen is the CEO of Likeable , a social media agency that has worked with more than 200 leading brands including 1-800Flowers.com, Verizon and Neutrogena. He is author of Likeable Social Media. Brands are beginning to establish best practices for communicating with their customers and prospects on Facebook . But many of those same brands with large Facebook fan bases have smaller Twitter followings or none at all.6 Successful Foursquare Marketing Campaigns to Learn From
6 New & Innovative Social Media Campaigns to Learn From
We're always on the lookout for innovative social media campaigns at Mashable . This week we scoured the web and our Twitter feeds to find some of the most interesting campaigns out there. From utilizing online video in an inventive way to creating a unique presence on Facebook , these six social media campaigns are some of the most original pieces of work as of late. Let us know about your favorite recent social media campaigns in the comments below. 1.How to Grow Modern Marketing Skills that Work
Adwords
Twitter Campaigns
Advertising on Youtube / Dailymotion & others
Advertising networks
Facebook advertising

