Twitter's growth. Twitter & its Ecosystem. Twitter's legal matters. Twitter & Freedom of speech. Twitter Hack. Twitter boss vows to crack down on trolls and abuse. Huge Changes Are Coming To Twitter. The Future of Twitter's Platform Is All in the Cards - Mike Isaac - Social. On June 29, Twitter VP of Product Michael Sippey posted a foreboding 439-word letter to the company blog, broadly sketching the direction Twitter’s platform is headed.
Upon its reception, most of the public attention focused on a single passage, which stated that Twitter will soon introduce stricter guidelines to its developer partners in the coming weeks, limiting the ways in which outsiders will be able to use Twitter’s rich, ceaseless stream of data. This was a big deal. Countless numbers of smaller start-ups rely on access to Twitter’s public-facing feed, using the tweets in their own businesses for any number of reasons. If the terms of access were to be altered significantly, it could impact the livelihoods of thousands.
The company didn’t elaborate on what exactly those guidelines would be, and has said little else since. Has Twitter done with mobile ads what Google and Facebook can’t? It’s no secret that mobile advertising is the holy grail that virtually every major digital player is trying to find, but no one seems to have cracked the code just yet.
Facebook has admitted that while it has almost half a billion users on mobile devices, it still isn’t sure whether its mobile business is working or not, and Google hasn’t blown anyone away with its results so far either. According to some reports, however, one company that is having some success is Twitter — which now sees a majority of its advertising revenue coming from mobile.
Is there something about Twitter that makes it more likely to succeed at mobile advertising than its larger competitors? Twitter Implements Do Not Track Privacy Option.
Twitter story. Happy 6th Birthday, Twitter! Twitter turns six. On Twitter launch at SXSW 2007. What factors led to Twitter's growth? Watch CBS News Fail to Understand Twitter in 2007. Twitter on CBS News.