Twitter & its Ecosystem
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By AMIR EFRATI Twitter Inc., trying to put recent management changes behind it and build its business, is taking steps to broaden the appeal of the well-known messaging service. Twitter is making a concerted effort to educate its users about what, exactly, it is.
According to a report in the Wall Street Journal on Monday, Twitter is in “advanced talks” to buy TweetDeck , one of the leading desktop applications for accessing the real-time social information network. If successful, the Journal said Twitter could acquire the U.K.-based application developer for as much as $50 million. Although the deal could obviously go off the rails at any point, buying Tweetdeck would be a smart move for Twitter to make on a number of levels.
Editor’s note : The following guest post is written by Mrinal Desai , co-founder of CrossLoop and addappt . You can follow him on Twitter . On reading today’s report by the Wall Street Journal that Twitter is in talks to buy TweetDeck, I believe the only reason it is doing so is to protect its turf. Less than a week ago, CNN wrote a piece that UberMedia will be developing a competitor. Ubermedia, is the same company, that was supposed to have bought TweetDeck two months ago. UberMedia is also the same company that has been on an acquiring binge of popular Twitter clients—UberTwitter, Echofon and Twidroyd, namely.
You all enjoyed the trailer , but now the year's biggest blockbuster has arrived at last. iPhone TweetDeck v2.0 is here ! In Hollywood they would call it a "re-imagining" - keep the essence of the original, but bring it bang up to date with a new team, top-class effects and plenty of scope for sequels. Ditch the camp soundtrack and overacting of Batman and Robin , and replace it with the cool car and new suit of Batman Begins .
In early 2008, a London-based programmer named Iain Dodsworth began thinking about how to organize everything happening on Twitter. His answer was TweetDeck , a groundbreaking dashboard for monitoring what people are saying in real-time. Today, we’re pleased to announce that the TweetDeck team has joined Twitter. This acquisition is an important step forward for us. TweetDeck provides brands, publishers, marketers and others with a powerful platform to track all the real-time conversations they care about.
Twitter has been completely emphatic about where developers should stake a claim, with Twitter Platform Lead Ryan Sarver warning the ecosystem to stay away from building “ client apps that mimic or reproduce the mainstream Twitter consumer client experience.” Well if Sarver stays true to his word the Twitpics and Yfrogs of the world can just give it up now. According to multiple sources, Twitter is on the verge of announcing its own built in Twitpic competitor.