5 great Twitter marketing campaigns. While Facebook gets a lot of the attention when it comes to 'sexy' marketing campaigns by brands, there are some great examples to come from Twitter, that show how brands are using the platform to their advantage, to engage with followers in new ways. We've put together a list of some of our favourite Twitter marketing campaigns, to provide you with some inspiration and great case studies for reference : The Volkswagen Twitter Zoom A great example of a live and interactive Twitter campaign from Volkswagen in February this year, to promote their sponsorship of the Planeta Terra Festival.
They hid tickets to the festival all over the city, and shared the location with users via a map. The trick was however, that the map (using Google Maps) would only zoom in to reveal the locations based on how many people shared the hashtag #foxatplanetaterra on Twitter : The campaign was a huge success for Volkswagen, as within 2 hours the hashtag was a trending topic in Brazil - not an easy feat. 10 campagnes originales et autres opérations marketing réussies sur Twitter. Bonjour à toutes et à tous. Cette semaine, Twitter fête ses 5 ans, et comme vous le savez sans doute, la plateforme compte encore peu d’utilisateurs en France (j’en ai d’ailleurs parlé mercredi sur la chaine France24, vidéo Youtube à l’appui) mais reste toujours très médiatique, largement citée dans la presse et dans la blogosphère. Ainsi, Twitter ne vous permettra pas forcément de toucher un nombre important de consommateurs, sauf si vous arrivez à faire en sorte que l’on parle de vous ou de votre marque.
Beaucoup d’entreprises, associations ou sites internet perçoivent bien le comportement à adopter et les différentes actions à mener lors de l’élaboration d’une présence sur Facebook, mais ne savent pas par quel côté aborder Twitter, tout simplement parce que les utilisateurs n’ont pas les mêmes attentes, et la même influence auprès de leur sphère sociale. 1. 2. 3. 4. 5. 6. Ce genre de concours a ensuite été répété à l’occasion du SuperBowl les années suivantes. 7. 8. 9. 10. KFC. Audi’s #ProgressIs Super Bowl splash. Audi, the German luxury car brand, has directly merged old-school advertising with new media, making it the first company to feature a promoted Twitter hashtag in a Super Bowl commercial. While the pundits and public are still divided on the number one Super Bowl spot, we’ve sized up here the newest promoted tweet strategy. Beware. The results may surprise you. Initial reviews of the Super Bowl commercial line-up put Audi’s somewhere between cute and mediocre.
Tech pub I4U News didn’t even mention Audi in their post-show distinguished short-list, and the oft-quoted BrandBowl2011.com places Audi’s online impression at number 21 overall, well behind the likes of Ford, Chrysler and Volkswagen. The creative: The Audi commercial was pretty clever. Did it work? Audi Twitter Account Followers In terms of online reception, Audi’s strategy seems to have been a success. Audi launched several YouTube teaser videos about a week before the Super Bowl to build up hype for the upcoming commercial. Super Bowl Stats: Mercedes Wins MVP on Facebook, Twitter. Christopher Heine | February 9, 2011 | 0 Comments inShare141 ClickZ examines Facebook "likes" and Twitter followers for the big game's TV advertisers. Mercedes-Benz's Super Bowl campaign lifted the brand's Facebook "likes" by 40 percent and increased its Twitter followers by 95 percent. The German carmaker finished first and third, respectively, among Super Bowl advertisers during the last three weeks, according to ClickZ research.
ClickZ began noticing Super Bowl advertisers tease their TV commercials via social channels on Jan. 18; so our team benchmarked the Twitter and Facebook stats for in-game advertisers that were publicly known at the time. Mercedes-Benz's seven-week "Tweet Race" component to its larger Super Bowl campaign was likely more responsible for the brand's big Facebook and Twitter hikes than its :60 commercial starring Sean "Diddy" Combs. The company purchased dedicated "Tweet Race" promos on Twitter and Facebook, as well as via ad networks. How Moonfruit Achieved 10,000% Increase in Twitter Followers in One Week : Karim Gargum. Coming soon: Another fine website hosted by WebFaction . If you are the owner of this website and weren’t expecting to see this message, here are some potential causes and solutions: You recently created a new website record, but opened the URL before your changes were activated in the web server and DNS configuration.
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#AmericaWants. Worst Twitter campaign ever? Microsoft committed one of the worst blunders in social networking marketing when it launched a Twitter campaign several days ago using the horrific disaster in Japan as a way to boost Bing. To its eventual credit, Microsoft apologized and donated money to Japanese disaster relief. But what was the company thinking when it launched the campaign? On March 12, a day after the Japanese earthquake and tsunami, Microsoft's Bing Twitter account posted this tweet: How you can #SupportJapan - For every retweet, @bing will give $1 to Japan quake victims, up to $100K. How many things are wrong with that tweet? Hey @bing, stop using a tragedy as a [expletive deleted] marketing opportunity. Black wasn't alone; plenty of other people felt the same way, and with good reason. Beyond that is the sheer crassness of using the disaster to promote a brand.
As Network World notes, Microsoft apologized in a tweet seven hours later: We apologize the tweet was negatively perceived.